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AIM 2022 Session Recap: “Popsicles Cause Sunburn” – Fun Stories That Make Us Data Smart

Data cannot be trusted when it is not collected and analyzed properly.

Munish Gandhi, CEO at Hyly.AI; Terry Moody,...

AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now

The modern renter has evolved - especially in the last year.

The pandemic has shifted preferences and changed how we...

AIM 2022 Session Recap: New Technology: This Is Cool! Or Will It Make Me Look Like a Fool?

With apartment demand from consumers and investors continuing in full force in 2022...

There’s plenty of opportunities...

AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages

Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious...

AIM 2022 Session Recap: A Brave New World: Navigating COVID-Times Travel

Travel sentiment and trends indicate a sea change in consumers’ approach to COVID-times travel as a whole. 

Although...

AIM 2022 Session Recap: Meet The Leasing Office of The Future

Multifamily operators have been embracing automation for years...

And trends including the Great Resignation, remote...

AIM 2022 Session Recap: 5 Startup Companies You Should Know About

Five startup companies were invited to take the stage to share their companies’ stories.

Kari Warren, Chief Operating...

AIM 2022 Session Recap: The Marriage of Recruiting & Marketing

Takeaways to Maximize Employer Branding

In today’s job market, candidates have choices. They are empowered to know what...

AIM 2022 Session Recap: How To Ride The Wave

The apartment industry continues along one of its most successful economic runs in years...

With occupancy high and...

AIM 2022 Session Recap: Empowering The Next Generation of Marketers

Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market...

AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a...

AIM 2022 Session Recap: Blueprinting A Centralized Leasing Model That Dominates

Tricap Residential Improving Its Performance with a Centralized Leasing Model.

An entrepreneurial spirit has propelled...

AIM 2022 Session Recap: Renter Demand vs. Executive Investment

Industry panel points to preferences, although decisions don’t always align with the customer.

Quantitative data and...

AIM 2022 Session Recap: What Happens When The Cookie Crumbles...

The cookies aren't necessarily getting stale, they are simply disappearing.

Marketers who rely on them for either...

AIM 2022 Session Recap: Managing Your Investments in Marketing: Service Providers, Talent, & PropTech

The marketing department is playing a more leading role...

In the corporate office as marketing executives are gaining...

AIM 2022 Session Recap: Metaverse Marketing Mania — Driving Leasing with Crypto, NFT's, Streaming, and More

What is the metaverse?

Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent...

AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days

TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property...

AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections

From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe...

Nick Tran,...

AIM 2022 Session Recap: Leverage AI & Data Science to Expose Renter Journey Patterns & Drive Qualified Leads

The resident journey today is a busy and complex one.

Apartment operators are learning more every day about how AI and...

AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now...

AIM 2022 Session Recap: Tour Talk - Enlightening The Customer With Virtual Experiences

Personally Guidable Virtual Apartment Tours the Next Upgrade for Leasing

Coming out of the pandemic, marketers have...

AIM 2021 Session Recap: Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio

White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in...

AIM 2021 Session Recap: Best Practices in Resident Experience Design

Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and...

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the...

AIM 2021 Session Recap: Community Art As An Amenity & Differentiator

High-end properties have long used public art to differentiate themselves in their respective markets. But with some...

AIM 2021 Session Recap: Marketing Matters

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on...

AIM 2021 Session Recap: Social Media Data Mining

You have the data, but what are its limitations and do the metrics really tell the whole story?

During the 2021 AIM...

AIM 2021 Session Recap: Marketing Analyst Roundtable - The Impact of POEM On Your Organization

What is your time worth?

Expert panelists at  the 2021 AIM session Marketing Analyst Roundtable gathered to discuss...

AIM 2021 Session Recap: The End of the Eviction Moratorium

PR and Reputation Considerations

The federal eviction moratorium posed a lengthy and unprecedented challenge for...

AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. 

Multifamily...

AIM 2021 Session Recap: Fearless Factor: Marketers Who Are Driving Innovation

Multifamily Marketers Embracing Tech-Driven Strategies

The past year saw multifamily teams deploy new technologies at...

AIM 2021 Session Recap: The Bulk Managed WiFi Evolution

Why Big Owners and Developers are Switching to Buying Internet in Bulk

Over the last 18 months, technology adoption for...

AIM 2021 Session Recap: Autonomous Leasing in 2022

Meeting Renter Demands for an Autonomous Leasing Experience

Round-the-clock leasing is the new reality in multifamily,...

AIM 2021 Session Recap: Personal Finance: Cryptocurrency

Tapping Technology for More Effective Operations

 

Traditionally, multifamily investing has been reserved for...

AIM 2021 Session Recap: Pets: Love, Marketing, and Lifetime Value

We love claiming to be pet-friendly.

We love it because we know the marketing power of promoting pet-friendliness in...

AIM 2021 Session Recap: Entrepreneurship and Personal Finance

Calculations and Considerations for PropTech Investments

There is currently no shortage of investment opportunities in...

AIM 2021 Session Recap: Seven Executive Marketing Lessons

From Seven Great Brands.

If it’s not broken, don’t fix it. Learn from it.

AIM 2021 Session Recap: Ad Board Talk:  Investing Time, Energy, and Money in PropTech

Tapping Technology for More Effective Operations

 

As an industry, multifamily is always looking for ways to be more...

AIM Reimagine Sells Out Sponsorship Opportunities

HUNTINGTON BEACH, CA, UNITED STATES, September 15, 2021 /EINPresswire.com/ -- This years Apartment Innovation and...

AIM Reinvent - The right renters, at the right time

At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to...

AIM Reinvent - Managing the Renter Rush: A Guide to Converting Leads in Today’s Market

With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an...

AIM Reinvent - Post Pandemic Self Guided Tours and Smart Home Adoption

Rently provides self-guided tours and smart home technology to over 3500 operators. In this session, we will...

AIM Reinvent - A Partner in the Renter Journey: Staying Top of Mind

As renters begin their search, become more serious about their selection criteria, and get  closer to making a move,...

AIM Reinvent - Is Your Property Website Helping You or Hurting You

Multifamily is moving faster than ever! Do you have the tools you need to succeed? Discover 5 critical data points you...

AIM Reinvent - Innovations in Marketing Analytics

Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5...

AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success

If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for...

AIM Reconnect: An Inside Look at Self-Guided Tours

Lessons Learned, Different Perspectives and Practical Tips to Get Started or Boost What You’re Doing Now Join us for a...

AIM Reconnect - First mile marketing: Streamline your customers’ journey through a flexible tech ecosystem

Renter behaviors and preferences have fundamentally changed from the “before times” to now. And with it, so have the...

AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond

What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones...

AIM Reconnect - Marketing Attribution: Valuing The Customer Journey

Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer...

AIM Reconnect - The Virtual Tour Is Here to Stay: Tech and Tools to Navigate the Future of Renting

Virtual tours for rental properties became a must-have in 2020, but research from the latest Zillow Consumer Housing...

AIM Reconnect: Are we on the verge of the BIGGEST leasing season yet?

The COVID-19 pandemic has triggered one of the largest migration waves in recent memory, as stay-at-home orders...

AIM Reconnect: Cracking the Multi-source Attribution Code

Today's world is complex, prospects are complex. So why do we think they are only going to a single source for...

AIM Reconnect: Insights into Apartment Renter Behaviors

Jump into this roundtable to explore renter behavior from a range of perspectives. We’ll explore a handful to top...

AIM Reconnect: Lead Gen in a post-ILS world?

Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for...

AIM Reconnect: Marketing & leasing in a post-pandemic world

Join us to discuss:

Changing consumer behavior

New leasing strategies

Technology

Industry data/reports

...

AIM Reconnect: Leveraging Marketing Automation to Improve Your Leasing Journey

Your customers live in a hyper-connected world and expect to have a consistent experience as they switch between...

AIM Reconnect: Marketing Automation: 2022 & Beyond

Right now, A.I. products are helping us automate the leasing process. We will brainstorm additional opportunities for...

AIM Reconnect - The Roaring 20s of Amenities: What Renters Are Actively Looking For

The next decade for multifamily is shaping up to be a unique time for renters and on-site staff. Renters have always...

AIM Reconnect: Online Reputation and the Pandemic Impact

Join us to discuss how the global pandemic affected online ratings and reviews and challenged previously held ideas of...

AIM Reconnect: OTT/CTV – The newest awesome thing

OTT/CTV provides affordable, highly-targeted, unskippable commercials with advanced attribution. If you haven’t heard...

AIM Reconnect: Pandemic tech trends that are here to stay (and those that aren't)

Come discuss the trends that are here to stay and those that were just pandemic fueled fads.

Presenter:

Marlo...

AIM Reconnect: Preparing for a switch in renter preferences

Renter preferences are changing again as we experience another shift in daily norms. Hear Apartmentlist's Chief...

AIM Reconnect: Solving the Lead Paradox with an AI Leasing Assistant

Multifamily properties have leads coming from multiple sources and in multiple forms. Knowing which leads to follow-up...

AIM Reconnect: The Five Biggest Reasons Your Apartment Community Needs Access Control

Are you considering implementing an access control system at your community? That’s probably a silly question since...

AIM Reconnect: Solving for Fair Housing in a Digital World

Pull up a virtual chair, and discover how you can monitor your digital footprint for Fair Housing violations and risk.

AIM Reconnect: The impact of ratings, and resident satisfaction on occupancy rates

Online star ratings and resident satisfaction have a direct correlation to occupancy rates. Prospective residents will...

AIM Reconnect: The New Normal

As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important...

AIM Reconnect: The Renter's Journey

Renters start their search at a market level, trying to assess the aggregate inventory available to them within their...

AIM Reconnect: Transformation of Resident Experience Post Pandemic

Join us to discuss these questions:

  • What amenities do residents want post pandemic?
  • Are virtual events a trend to...

AIM Reconnect : Who wants to work Sundays at 4pm? The evolution of virtual leasing and on site leasing teams

It’s an industry given that you’re 50% more likely to convert a lead to a lease if you respond to a prospect within 5...

AIM Reconnect: Next Generation Marketing: Your Renters Have Changed. Have You?

Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference....

AIM Reconnect: How do give or entice promotions in digital world?

Will the old days of blowing out candles on your birthday cake ever come back? Unclear, but we still must celebrate...

AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard

We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose...

AIM 2021 Webinar Recap - Compliance in the Digital Age

There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy...

AIM 2020 Webinar Recap - Take a Journey Through the Eyes of Renter

The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring...

AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing

Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the...

AIM 2020 Webinar Recap - Digital Marketing in a Contactless World

Providing Internet is “table stakes” in apartment marketing these days. Marketers can and should be bragging about...

AIM 2020 Webinar Recap - 8 Amenities in New Developments

Developers are reimagining amenities in glorious new ways to fit today’s apartment resident active trends lifestyle.

AIM 2020 Webinar Recap - The Last Hundred Feet: Getting to the Right Door

The resident package and food delivery deluge apartment communities lately are facing brought on by COVID-19...

AIM 2020 Webinar Recap - Three Ways to Personally Invest in Technology and Real Estate

These are exciting times for those who wish to invest in multifamily real estate and the apartment industry overall.

AIM 2020 Webinar Recap - CRM Playbook

The Many Benefits of CRM Playbooks

 

AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 3)

Part III of “Automated Apartment Tours” Provides Deep Dive on Digital Touring Technology

 

AIM 2020 Webinar Recap: Flexible Rentals in Multifamily - What Comes Next?

Despite the Impact of COVID-19, Short-Term Rentals Have a Promising Future

 

AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 2)

Part II of “Automated Apartment Tours” Highlights Importance of Giving Prospects Options

 

AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 1)

Part I of AIM Webinar Shines the Spotlight on Unattended Leasing & Touring Solutions

With stay-at-home orders in place...

AIM 2019 Session Recap: Will Automation End Leasing Agents?

Will Automation End Leasing Agents?

Automated self-guided tours were the talk of the 14th Annual Apartment Innovation...

AIM 2019 Session Recap: The New Financial Amenity Game

The New Financial Amenity Game

Millennials may not have invented the subscription economy, but they’ve expanded it...

AIM 2019 Session Recap: The Future of Multifamily in 9 Startup Presentations

The Future of Multifamily in 9 Startup Presentations

One of the benefits of attending the 14th Annual Apartment...

AIM 2019 Session Recap: Technology Investment Outlook 2020

Technology Investment Outlook 2020

Staying current with technology is in itself a challenging business, as property...

AIM 2019 Session Recap: Smart Home Due Diligence and Security

Smart Home Due Diligence and Security

If you think everyone wants smart home technology, there may be several surprises...

AIM 2019 Session Recap: Search Engine Strategies Forum

Search Engine Strategies Forum 2019

Multifamily search is nothing like “search one and done.” Research tells us that...

AIM 2019 Session Recap: Resident Engagement

Resident Engagement: The New Currency of Multifamily

In the past, the nature of “resident engagement” has seldom meant...

AIM 2019 Session Recap: Why Renters Leave

Why Renters Leave? Don’t Beat Yourself Up!

When good renters break or fail to renew a lease, we’re often left...

AIM 2019 Session Recap: Psychological Marketing

Psychological Marketing: The Mind Games You Need To Master

Psychology plays an enormous part in marketing, as companies...

AIM 2019 Session Recap: Multi-Touch Attribution

Multi-Touch Attribution: Changing Your Investment in Marketing

How can we know which leads coming from multiple...

AIM 2019 Session Recap: Ask Me Anything - Listing Site Leaders Answer All Questions

Ask Me Anything: Listing Site Leaders Answer All Questions

By the nature of its business, an Internet Listings Services...

AIM 2019 Session Recap: Yardi Technology TrendTalk

Yardi Technology TrendTalk

Today’s talk show format is one of the most popular in television. At the 14th Annual...

AIM 2019: AIM Video Awards

AIM 2019: AIM Video Awards

It was an honor to be honored at the annual AIM Video Awards, which took place during the...

AIM 2019 Session Recap: 3rd Party Management - Ripe for Disruption?

 3rd Party Management - Ripe for Disruption?

Is it a good or a bad thing that AI may surpass humans in certain areas of...

AIM 2019 Session Recap: Brand Building

Brand Building: Dancing Outside of the Box Like No One's Watching

Is building an online brand in the residential...

AIM 2019 Session Recap: Discovering New Markets

Discovering New Markets - Global Corporate Renters and Flexible Rentals

With rental growth slowing in many markets,...

AIM 2019 Session Recap: Don’t Build It, Invest In It

Don’t Build It, Invest In It: The New Operator Approach to Technology

Not everyone was born to geek. Which is why some...

AIM 2019 Session Recap: From Travelocity to AI Chat Marketing

 From Travelocity to AI Chat Marketing

“If you don’t like change,” said tech industry icon Terry Jones at the 14th...

AIM 2019 Session Recap: Letting Go of Marketing’s Biggest Lies

Letting Go of Marketing’s Biggest Lies - Samuel Scott

Feeling good about the way your direct marketing campaigns are...

AIM 2019 Session Recap: Marketing Technology with Gary Angel

Marketing Technology: Gary Angel

Faced with a leasing situation, most property owners wish they knew what was going on...

AIM 2019 Session Recap: Maximize Your Leads

Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings

Marketers have come to...

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