Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Price Is Wrong: A Game Show for Getting It Right Hosted by Julie Blanc, co-founder and CEO of Rentana, the game-show-style session featured Mark Limpert of Orion Real Estate ...
Read article: AIM 2026: The Price Is Wrong: A Game Show for Getting It Right ↗October 14, 2026
From SaaS to RaaS: Why Results Are the Only Solution That Matters Moderated by Scott Allan of Property Vista, the panel featured Leah Downie of Gallery Residential, Chelsea Proehl ...
Read article: AIM 2026: From SaaS to RaaS: Why Results Are the Only Solution That Matters ↗October 14, 2026
Bilt Comedy & Rewards Show Hosted by Margette Hepfner, President of Housing at Bilt and Matt Friend, Director of Neighborhood Comdey, the session honored leaders from Bozzuto, ...
Read article: AIM 2026: Bilt Comedy & Rewards Show – Hosted by comedian and Bilt Director of Neighborhood Comedy, Matt Friend, and honoring marketing executives from Avenue5, Bozzuto, RPM, Thrive, and Windsor ↗October 14, 2026
From Leases to Capital and Contracts: How Multifamily Marketers Win Investors, JV Equity, and Third-party Management The panel featured Liz Tennican, Managing Partner, Head of ...
Read article: AIM 2026: From Leases to Capital and Contracts: How Multifamily Marketers Win Investors, JV Equity, and Third-party Management ↗October 14, 2026
Your Digital Double: A Hands-On Agent-Building Workshop Kristi Fickert of Curie and Justin Jones of SmartRent, co-founders of the AI Exchange, challenged attendees to move beyond ...
Read article: AIM 2026: Your Digital Double: A Hands-On Agent-Building Workshop ↗October 14, 2026
Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market Moderated by Allison Nesbitt, Vice President of Solutions and National Sales at Zumper, the panel ...
Read article: AIM 2026: Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market ↗October 14, 2026
Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate Sebastian Jimenez, founder and CEO of Rilla, framed sales as a competitive sport: talented players need ...
Read article: AIM 2026: Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate ↗October 14, 2026
Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All The session challenged multifamily’s long-standing focus on star ratings by arguing that the content ...
Read article: AIM 2026: Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All ↗October 14, 2026
The Belonging Blueprint: Data-Driven Experiences to Support Mental Wellness for the Next Generation of Renters Kadi, Peter, and Andrew opened the session by addressing loneliness, ...
Read article: AIM 2026: The Belonging Blueprint: Data-Driven Experiences to Support Mental Wellness for the Next Generation of Renters ↗October 14, 2026
Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter Moderated by Reid Wicoff, co-founder and CEO of Digible, the discussion featured Lindsay Jacobs, SVP of ...
Read article: AIM 2026: Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter ↗October 14, 2026
The Multifamily AEO Visibility Index - Where Do You Stand? Matthew Woods, CEO of Apartment List, was joined by Kyra Lambo, VP of Marketing at EQR, and Harrison MacLean of Profound ...
Read article: AIM 2026: The Multifamily AEO Visibility Index - Where Do You Stand? ↗October 14, 2026
Canva for Multifamily Workshop Jordan Restad and Jordan Harkins of Thrive Communities framed the session around an increasingly common tension: traditional designers want ...
Read article: AIM 2026: Canva for Multifamily Workshop ↗October 14, 2026
*Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases Ashley McGovern of Nurture Boss, Gunnar Blakeway-Walen of FLATS, and Stacey Feeney, founder ...
Read article: AIM 2026: *Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases ↗October 14, 2026
LLMs as the New OS: Preparing for Rent Payments in ChatGPT, Applications in Claude, and Renewals in Gemini The panel brought together Christi Weinstein, COO of BH, and Michelle ...
Read article: AIM 2026: LLMs as the New OS: Preparing for Rent Payments in ChatGPT, Applications in Claude, and Renewals in Gemini ↗October 14, 2026
Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease Andrew Cederlind, President and COO of Conversion Logix, opened the session with a ...
Read article: AIM 2026: Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease ↗October 14, 2026
The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower Moderated by Stacy Stemen of Passco Companies, the panel featured Kelly McCunniff of ...
Read article: AIM 2026: The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower ↗October 14, 2026
How AI Ruins Multifamily Operations (And how to stop it from ruining yours) The session opened with a provocative premise: AI can actually make multifamily operations worse. The ...
Read article: AIM 2026: How AI Ruins Multifamily Operations (And how to stop it from ruining yours) ↗October 14, 2026
Messaging That Moves: Storyboarding the Prospect Journey Matthew Kilmurry, Founder & CEO of Apartment Geofencing, and Jenna Miller, Vice President of Customer Experience at ...
Read article: AIM 2026: Messaging That Moves: Storyboarding the Prospect Journey ↗October 14, 2026
Protecting NOI Starts with the Resident Experience Moderated by Brad Robins of Flex, the panel featured Courtney Bagwell of Cardinal Group Companies, Ryan Raser of GWR Management, ...
Read article: AIM 2026: Protecting NOI Starts with the Resident Experience ↗October 14, 2026
Small Acts, Big Impact: How Micro-Service Activations Differentiate Communities, Reduce Turnover, and Boost Retention Adalyia Parker, Executive Director for the 29:11 Project, and ...
Read article: AIM 2026: Small Acts, Big Impact: How Micro-Service Activations Differentiate Communities, Reduce Turnover, and Boost Retention ↗October 14, 2026
The Attribution Revolution: Turning Data into Winning Decisions Moderated by Stuart Richens of Apartments.com, the panel featured Kelley Shannon of Buzzuto, Robert Lee of Hyly.AI, ...
Read article: AIM 2026: The Attribution Revolution: Turning Data into Winning Decisions ↗October 14, 2026
The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower Moderated by Stacy Stemen of Passco Companies, the panel featured Kelly McCunniff of ...
Read article: AIM 2026: The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower ↗October 14, 2026
The Price is Right: What We've Learned about Fee Transparency Greg Benson, Managing Director of Marketing at Greystar, joined experts from Apartments.com, Yardi, Engrain, and BH ...
Read article: AIM 2026: The Price is Right: What We've Learned about Fee Transparency ↗October 14, 2026
Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI Moderated by Remen Okoruwa, Co-Founder and CEO of Propexo, the panel featured Mike ...
Read article: AIM 2026: Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI ↗October 14, 2026
Relay to Results: Aligning Marketing & Operations for the Win Featuring Diana Norbury, Sierra Berg, and Esther Bondardi, the session examined four legs of the multifamily ...
Read article: AIM 2026: Relay to Results: Aligning Marketing & Operations for the Win ↗October 14, 2026
The New Language of Leasing Michael Sherman, SVP of Zillow Rentals, opened the session with a shift in how multifamily should think about data. Instead of analyzing isolated ...
Read article: AIM 2026: The New Language of Leasing ↗October 14, 2026
AI Readiness, Governance, and Operational Integrity: Preparing Multifamily Teams for the Next Wave of AI Lance French, CIO at RealPage, and Anurag Sakhamuri, AI Deployment ...
Read article: AIM 2026: AI Readiness, Governance, and Operational Integrity: Preparing Multifamily Teams for the Next Wave of AI ↗October 14, 2026
The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) In The Missing Engine, Rebecca Busse shared lessons from her ...
Read article: AIM 2026: The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) ↗October 14, 2026
Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It The session examined a rapidly emerging challenge for multifamily marketers: ...
Read article: AIM 2026: Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It ↗October 14, 2026
Turning Sentiment into Steps: The Next Frontier of AI The discussion brought together Maria Banks of AMLI Residential, Tiffany Walsh of Nolan Living, and Dom Beveridge of 20for20 ...
Read article: AIM 2026: Turning Sentiment into Steps: The Next Frontier of AI ↗October 14, 2026
Startup Showcase Hosted by Christopher Yip of RET Ventures, the AIM 2026 Startup Showcase was designed to feature companies beyond the “interesting pitch deck” stage—startups ...
Read article: AIM 2026: Startup Showcase ↗October 14, 2026
The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI Moderated by Annika Navac of The Bainbridge Companies, the discussion featured Heidi Jehlicka of The ...
Read article: AIM 2026: The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI ↗October 14, 2026
Cultures of Gratitude: The More We Give, the More We Receive (at Home, Work and with Our Customers) Schembra opened with a simple question: “If you could give credit or thanks to ...
Read article: AIM 2026: Cultures of Gratitude: The More We Give, the More We Receive (at Home, Work and with Our Customers) ↗October 14, 2026
AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World Mike Whaling of 30 Lines and Derek Miller of The Sterling Group addressed ...
Read article: AIM 2026: AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World ↗October 14, 2026
The Proptechcellent Adventure: 2026 A Leasing Odyssey (The Dawn of the Super-Agent) Brad Kirshenbaum, Mark Zikra, and Girish Gehani took attendees on a “PropTechcellent Adventure” ...
Read article: AIM 2026: The Proptechcellent Adventure: 2026 A Leasing Odyssey (The Dawn of the Super-Agent) ↗April 20, 2026
Every year, operators leave conferences with pages of notes, dozens of conversations, and great intentions. But too often, nothing actually gets implemented. That is exactly why ...
Read article: Pre-AIM webinar: How Operators Should Plan Their Conference Meetings ↗September 4, 2025
The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words It’s not often that a session makes you laugh and rethink your entire marketing strategy in the same breath, ...
Read article: AIM 2025: The High Cost of Hyperbole ↗September 4, 2025
From Third-Party Dependence to Digital Independence: The Corporate ILS as the New Multifamily Frontier In today’s fiercely competitive digital landscape, real estate players are ...
Read article: AIM 2025: From Third-Party Dependence to Digital Independence ↗September 2, 2025
Don't Fumble the Handoff: Creating a Smooth Move-In Process Move-in day isn't just about keys and checklists—it's the pivotal first impression that can define a resident's entire ...
Read article: AIM 2025: Don't Fumble the Handoff ↗September 2, 2025
White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze In a session led by Lydia Zaragoza and Jules Flesner, attendees explored the vital yet often overlooked ...
Read article: AIM 2025: White-Label vs. Native Apps ↗September 2, 2025
Rethinking Renting: Leveraging Flexible Living to Attract and Retain Residents What Uber did to transportation and Airbnb did to travel, flexible living is doing to multifamily. ...
Read article: AIM 2025: Rethinking Renting ↗August 28, 2025
When Crisis Calls: You Are Not Alone - Building Resilient Communication for Multifamily Properties A man in a bathrobe with a shotgun, a viral HOA newsletter rumor, and a New York ...
Read article: AIM 2025: When Crisis Calls ↗August 28, 2025
Loyalty as a Leasing Engine What if your most powerful leasing tool wasn’t SEO, ILS, or advertising spend—but the residents already living in your community? That was the bold ...
Read article: AIM 2025: Loyalty as a Leasing Engine ↗August 28, 2025
Centralization for Third-Party Management There’s a big difference between talking about centralization and actually implementing it—especially when you don’t own the assets. ...
Read article: AIM 2025: Centralization for Third-Party Management ↗August 27, 2025
Criticism to Credibility: Building Renter Trust Through Transparency What do Disneyland pumpkins, hidden fees, and resident trust have in common? For Carla Alisea and Laurel ...
Read article: AIM 2025: Criticism to Credibility ↗August 27, 2025
Your Residents Are Talking—Are You Listening? Brad Robbins, Principal Product Evangelist at Flex, kicked off his session with energy, humor, and personal anecdotes that reflected ...
Read article: AIM 2025: Your Residents Are Talking—Are You Listening? ↗August 27, 2025
The Pathway to Innovation What does it take to turn good ideas into great execution in an industry known for caution and complexity? That’s the question tackled by Samantha ...
Read article: AIM 2025: The Pathway to Innovation ↗August 21, 2025
Growing from Within: Promoting Opportunities with Equity and Impact Speakers Jen Tindle, Dana Hill, and Saad Arij explored how multifamily organizations can cultivate internal ...
Read article: AIM 2025: Growing from Within ↗August 21, 2025
A More Perfect Union: Strategies for Creating a Better Integrated Proptech Stack & Ecosystem This session brought together a dynamic panel of voices from across the ...
Read article: AIM 2025: A More Perfect Union ↗August 21, 2025
The Art and Science of Marketing: Leveraging Data to Power Creativity Jessica Peterka, Derek Miller, and Jocelyn Quall explored how modern multifamily marketers can strike a ...
Read article: AIM 2025: The Art and Science of Marketing ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) Co-Speaker Christina Singleton, Speaker Shelby Moore, and Micro-Influencer Aleena Ferlin explored the ...
Read article: AIM 2025: Think Small, Win Big ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) PanelistsSiobhan Park, Devin Lusk, and Michael DeFrang delivered a humorous but hard-hitting critique of ...
Read article: AIM 2025: Stupid Marketing Sh*t ↗August 19, 2025
More Than Stars: How Maintenance Drives Resident Reviews in the Age of FTC Accountability In the engaging AIM 2025 session “More Than Stars,” speakers Dani Black, Chief Revenue ...
Read article: AIM 2025: More Than Stars ↗August 14, 2025
Maximizing Marketing Efficiency: How Two Industry-Leading Multifamily Owners Achieved Success Through Consolidation & Specialization In a highly practical session, Michelle ...
Read article: AIM 2025: Maximizing Marketing Efficiency ↗August 14, 2025
Started From The Bottom (Of The Funnel), Now We're Here: Leveraging AI Beyond the Lead This session brought together four multifamily marketing leaders—Dana Pate, Scott Allan, ...
Read article: AIM 2025: Started From The Bottom ↗August 14, 2025
The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel In the AIM 2025 session “The Reality Gap,” Kristen Miller, Chris ...
Read article: AIM 2025: The Reality Gap ↗August 12, 2025
Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning In “Decoding the Digital Dialogue,” Annette Valle and Matthew Cummings explored ...
Read article: AIM 2025: Decoding the Digital Dialouge ↗August 12, 2025
Vendor Management: Not Boring, We Promise! (Save more money while reducing your risk.) This session delivered on its name with a lively and insightful conversation that reframed ...
Read article: AIM 2025: Vendor Management ↗August 12, 2025
Marketing What Renters Want Most! (based on survey data) In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO at LCP Media) delivered ...
Read article: AIM 2025: Marketing What Renters Want Most! ↗August 7, 2025
After the Keynote: The Purpose Gap: Why Vision Alone Isn't Enough Rocky Garza and Jamie Gorski led a high-energy, introspective session focused on helping leaders close the ...
Read article: AIM 2025: The Purpose Gap ↗August 7, 2025
Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing Friction Feud was presented in a game show format to spotlight how disconnects between marketing ...
Read article: AIM 2025: Friction Feud ↗August 7, 2025
Legal Compliance in Apartment Marketing: What to Watch For Now In an era of increasing regulatory scrutiny, the session delivered practical guidance to help marketers navigate the ...
Read article: AIM 2025: Legal Compliance in Apartment Marketing ↗August 5, 2025
Apartment Marketing in a World of Price Transparency In a candid, fast-paced session, five industry and adjacent-market leaders tackled one of multifamily’s hottest issues: price ...
Read article: AIM 2025: Apartment Marketing in a World of Price Transparency ↗August 5, 2025
Survive or Thrive: Tenant Expectations in the Era of Instant Gratification In their engaging session, Dana Dunford and Richard Matricaria challenged multifamily operators to ...
Read article: AIM 2025: Survive or Thrive ↗August 5, 2025
Beyond the Theory: Building Real Campaigns with Generative AI Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful AI-generated theme song, ...
Read article: AIM 2025: Beyond the Theory ↗July 31, 2025
White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze The future of multifamily is being rewritten—not in boardrooms, but in the minds of daring entrepreneurs. ...
Read article: AIM 2025: Startup Innovation Showcase ↗July 31, 2025
Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process At AIM 2025, a powerhouse panel of industry leaders pulled back the curtain on ...
Read article: AIM 2025: Setting Everyone Up for Success ↗July 31, 2025
Opening Keynote: Lead Like You, Not Like Them Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead like someone else. In a ...
Read article: AIM 2025: Lead Like You, Not Like Them ↗July 31, 2025
No More Business as Usual: Adapting to Dynamic Deposit Strategies Stacy Stemen opened the session with levity, but quickly got to the heart of the matter: deposits are no longer a ...
Read article: AIM 2025: No More Business as Usual ↗July 24, 2025
Unpacking the Search Evolution: Ready, Set, GEO! As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine ...
Read article: AIM 2025: Unpacking the Search Evolution ↗July 22, 2025
Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys In a high-energy session sponsored by RealPage, Google’s Carlos Rubio and RealPage ...
Read article: AIM 2025: Google Insights ↗July 14, 2025
Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session with ...
Read article: AIM 2025: Making Sense of the Market ↗October 30, 2024
The Big Picture: Economic Insights and Marketing Innovations in Multifamily Today’s economic picture is driving housing choice and affecting apartment marketing strategy. The ...
Read article: AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily ↗October 30, 2024
Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy Apartment marketers find value in streaming video ads. Apartment marketers are finding the costs are down ...
Read article: AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy ↗October 30, 2024
You Need Help from Operations! But You Need Good Data First… Operations and marketing teams working together can help increase renter satisfaction. Apartment residents talk most ...
Read article: AIM 2024: You Need Help from Operations! But You Need Good Data First… ↗October 30, 2024
Harmonizing Your Tech Stack & Resident Experience It’s key for all levels of onsite employees to be on board in the process from the start. If you don’t realize that your tech ...
Read article: AIM 2024: Harmonizing Your Tech Stack & Resident Experience ↗October 30, 2024
The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton Branding starts by providing your customers with an ideal, memorable experience. ...
Read article: AIM 2024: The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton ↗October 30, 2024
Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs Apartment companies seek creative ways to drive revenue. In this tough rent growth environment, ...
Read article: AIM 2024: Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs ↗October 30, 2024
Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing
Read article: AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing ↗October 30, 2024
The Game Show Showdown: Challenging Multifamily Marketing Assumptions Don’t always believe what you hear about apartment resident preferences. Today’s multifamily industry is ...
Read article: AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions ↗October 30, 2024
Leveraging Anonymized Mobile Location Data for Market Research & Advertising There is data about where your prospects live, work, and play so they can be targeted directly ...
Read article: AIM 2024: Leveraging Anonymized Mobile Location Data for Market Research & Advertising ↗March 18, 2024
Are you aiming to perfect your sales strategy in the multifamily sector? Look no further! We've got an essential resource that will revolutionize the way you connect with ...
Read article: AIM 2024: Sales for Service Providers ↗September 3, 2023
AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation Furnished apartment rentals solve a significant problem and save days or weeks of time for ...
Read article: AIM 2023: Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation ↗September 3, 2023
ESG Bootcamp: The Down and Dirty on How to Market Sustainability Apartment companies across the country are emphasizing sustainability in their business models, missions, and ...
Read article: AIM 2023: ESG Bootcamp the Down and Dirty ↗September 3, 2023
How to Present to the C Suite — the CMO’s Role Many multifamily companies are considering alternative business models to create operational efficiencies including the ...
Read article: AIM 2023: CMO for Centralization ↗September 3, 2023
Turnover, the New Pandemic - Is Marketing the Cure? High turnover and acquiring top-tier talent are among the largest pain points multifamily faces today. According to the ...
Read article: AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure? ↗September 3, 2023
Too Much Tech? How to Effectively Co-Develop, Pilot, and Deploy Future Solutions Without Overwhelming Your Org and Losing Your Mind Multifamily owners and operators want to adopt ...
Read article: AIM 2023: Too Much Tech? ↗September 3, 2023
Beyond AI Leasing Agents: What’s Next Ellen Thompson, CEO, Respage, says when it comes to artificial intelligence (AI), the apartment industry ahead of other industries. “We ...
Read article: AIM 2023: Beyond AI Leasing Agents: What’s Next ↗September 3, 2023
EV Charging - Infrastructure Wrapped in Demographics and Technology “I’m not paying $5.99 a gallon” was what drove Kesha Fisher, Senior Director of Operations, Greystar’s decision ...
Read article: AIM 2023: EV Charging - Infrastructure Wrapped in Demographics and Technology ↗September 3, 2023
Five Start Ups You Should Know About The Apartment Innovation and Marketing Conference welcomed many new and start-up companies this year. Here are five you should know about. ...
Read article: AIM 2023: Five Start Ups You Should Know About ↗July 5, 2023
Apartment operators continue to make the case for centralized leasing – including to their investors. Centralized leasing is not for every company – or investor. This management ...
Read article: AIM 2023: Centralize, Automate, and Scale your Customer Journeys Using Automated Workflows ↗July 5, 2023
Technology improving onsite productivity, especially in the leasing office. With rents trending down, interest rates trending up, and operators needing to become more ...
Read article: AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes ↗July 5, 2023
Finding apples-to-apples bid comparisons is not easy. Sourcing and purchasing technology solutions in the apartment industry creates challenges for operators big and small because ...
Read article: AIM 2023: The New PropTech Vendor Paradigm Puts Apt Companies in Front ↗July 5, 2023
It’s crucial for communities to write their de-escalation policy, train it, and share it. As the economy shifts and renter expectations evolve, the opportunity for conflict ...
Read article: AIM 2023: When Things Get Tough: Conflict Management Tools for Teams ↗July 5, 2023
Here are best practices for building and keeping qualified teams. As more apartment onsite teams are being tasked with running lean and doing more with less, associate retention ...
Read article: AIM 2023: Recruitment, Retention, and Productivity: The Three-Legged Stool to Success ↗July 5, 2023
Centralization models will look slightly different for each organization, based on geographical footprint, ownership, workforce, and technology stack. Centralizing key functions ...
Read article: AIM 2023: How Centralization is being Re-invented/Democratized by Proptech for Small & Large Firms ↗July 5, 2023
Listen to your onsite team when it comes to best serving residents. Imagine what an apartment resident would think if their community suddenly suspended its traditional morning ...
Read article: AIM 2023: The Future of Customer Experience, Marketing, and Brand in Multifamily ↗July 5, 2023
Consumers are gravitating to subscription-based products and services, and apartments can take advantage of this. Consumers – and apartment residents – are trending toward ...
Read article: AIM 2023: How Multifamily Can Reinvent Itself with a Subscription Model ↗June 26, 2023
SFR seeing successful, explosive growth in key markets. The single-family-rental and build-to-rent industries are booming so much so today that Westdale Asset Management is ...
Read article: AIM 2023: Erasing the Operational Blurred Lines Between Single Family and Multifamily ↗June 26, 2023
Self-guided tour scheduling, AI, and happier associates improve performance. Apartments.com research shows that about 40 percent of renters are willing to sign a lease at a ...
Read article: AIM 2023: An Owner, Operator, and ILS Walk into a Bar... ↗June 26, 2023
The apartment industry is finding more uses for Generative AI or ChatGPT every day. Uses for Generative AI or ChatGPT continue to grow at an amazing rate. The technology – just a ...
Read article: AIM 2023: Applied AI for Multifamily Marketing ↗June 26, 2023
Many jump on the first viable solution to a perceived problem and often it is incorrect and costly compared to the alternative. Apartment operators can be plagued by having to ...
Read article: AIM 2023: Key Manufacturing Principles Can be Applied to Multifamily Operations ↗June 26, 2023
Applying automated customer touchpoints is an essential precursor to realizing operational efficiencies and centralizing property operations. With many consumers crying for ...
Read article: AIM 2023: Automated Customer Touchpoints Set the Stage for Apt Centralization ↗June 13, 2023
Ads cost roughly $1 for five views on Hulu and $1 for about 20 views on other streaming channels. Coming to a streaming media commercial break near you: Geotargeted apartment ads. ...
Read article: AIM 2023: Streaming TV – The Future of Advertising for Your Apartment Community ↗June 13, 2023
“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.” The media consumption habits of the next generation of renters are rapidly evolving. As ...
Read article: AIM 2023: The New Science of Multifamily Marketing ↗June 6, 2023
“Search experience optimization” is the new way to look at SEO. Given recent rapid advances in artificial intelligence, the future of apartment search is evolving. There’s a new ...
Read article: AIM 2023: AI and the (rapidly evolving) state of search ↗March 21, 2023
Q3 Brought an End to Coasting on 2021 Multifamily Demand The multifamily industry managed to ride the wave of an historic 2021 all the way through the first half of this year, ...
Read article: AIMx 2022: Views From the Rollercoaster ↗March 14, 2023
Connect Connect Solves the Lead Source Attribution Mystery Lead source attribution is something that continues to bedevil apartment marketers. Connect demonstrated how to overcome ...
Read article: AIMx 2022: Startup Showcase ↗March 7, 2023
1. Where do you think the big opportunity is for multifamily owners and managers in driving new revenue, and in creating more exciting properties? 2. Airbnb has historically ...
Read article: AIMx 2022: Maximizing Real Estate Asset Value ↗February 28, 2023
Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture Excuse CORT from over-emphasizing 37%. It’s a key figure that means a lot to the ...
Read article: AIMx 2022: Are you attracting qualified renters? ↗February 21, 2023
Resident ‘Future of Living’ Starts with Home-Sharing, Flexible Living It’s becoming more apparent that every Class A building will soon have some type of short-term rental ...
Read article: AIMx 2022: Furnished Rentals, Short-Term Rentals and the Future of Living ↗February 14, 2023
New National Survey Brings New Perspectives on Renter Behaviors, Trends Zillow will soon release it's 2022 Renters Consumer Housing Trends Report and Manny Garcia, Population ...
Read article: AIMx 2022: A Sneak Preview: Renter Insights from Zillow’s 2022 Consumer Housing Trends Report ↗February 7, 2023
For Apartment Marketers, ‘Keeping Your Digital Affairs in Order’ is Crucial For apartment marketers, keeping your “digital affairs in order” is crucial to ensure success in both ...
Read article: AIMx 2022: Are your digital affairs in order? ↗January 31, 2023
Technology Speeding Up the Process for Generating Apartment Performance Reports Many today are drowning in data yet still struggle to get insights that can be acted upon. We’re ...
Read article: AIMx 2022: From Data Pain to Data Gain: See What You’re Missing ↗January 24, 2023
AIMx Perq Andy Medley, Perq Laramar Group Case Study Co-Founder, CRO Managing incoming leads was difficult for onsite staff. Unmanageable. There was a never-ending list, they ...
Read article: AIMx 2022: Case Study: Overcoming Hiring Struggles with Technology ↗January 17, 2023
Professional SEO Leads to Greater Website Performance Apartment companies that include professional SEO on their websites are seeing significantly higher performance, according to ...
Read article: AIMx 2022: Budget Season: How to Determine & Justify Your SEO Budget ↗January 10, 2023
Exploring the Process and Strategy for the Prop Co of the Future The AIM Conference began an ongoing series of in-person and virtual meetings among interested conference attendees ...
Read article: AIMx 2022: The Property Management Company Of The Future - Progress Report ↗May 17, 2022
Data cannot be trusted when it is not collected and analyzed properly. Munish Gandhi, CEO at Hyly.AI; Terry Moody, Director, Marketing Technology at Toll Brothers Apartment ...
Read article: AIM 2022 Session Recap: “Popsicles Cause Sunburn” – Fun Stories That Make Us Data Smart ↗May 17, 2022
The modern renter has evolved - especially in the last year. The pandemic has shifted preferences and changed how we work, travel, communicate, shop, and more. It was a great ...
Read article: AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now ↗May 17, 2022
With apartment demand from consumers and investors continuing in full force in 2022... There’s plenty of opportunities for new companies and established ones to build their ...
Read article: AIM 2022 Session Recap: New Technology: This Is Cool! Or Will It Make Me Look Like a Fool? ↗May 16, 2022
Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months. On how to overcome this, ...
Read article: AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages ↗May 16, 2022
Travel sentiment and trends indicate a sea change in consumers’ approach to COVID-times travel as a whole. Although the continual emergence of the new variants reminds us that we ...
Read article: AIM 2022 Session Recap: A Brave New World: Navigating COVID-Times Travel ↗May 16, 2022
Multifamily operators have been embracing automation for years... And trends including the Great Resignation, remote work, unprecedented amounts of venture capital, and cheap ...
Read article: AIM 2022 Session Recap: Meet The Leasing Office of The Future ↗May 16, 2022
Five startup companies were invited to take the stage to share their companies’ stories. Kari Warren, Chief Operating Officer - Management at Kairoi Residential; and Mark ...
Read article: AIM 2022 Session Recap: 5 Startup Companies You Should Know About ↗May 16, 2022
Takeaways to Maximize Employer Branding In today’s job market, candidates have choices. They are empowered to know what they want from an employer and not settle for less.
Read article: AIM 2022 Session Recap: The Marriage of Recruiting & Marketing ↗May 16, 2022
The apartment industry continues along one of its most successful economic runs in years... With occupancy high and rent increases being seen in nearly every market – some by more ...
Read article: AIM 2022 Session Recap: How To Ride The Wave ↗May 14, 2022
Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market research. Apartment communities can benefit when they shift in ...
Read article: AIM 2022 Session Recap: Empowering The Next Generation of Marketers ↗May 14, 2022
The recently completed Collective took seven years to build and includes 1,200 total apartment homes. WC Smith took a mostly mundane neighborhood in the Nation’s Capital and ...
Read article: AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC ↗May 13, 2022
Tricap Residential Improving Its Performance with a Centralized Leasing Model. An entrepreneurial spirit has propelled Tricap Residential into recently adopting a centralized ...
Read article: AIM 2022 Session Recap: Blueprinting A Centralized Leasing Model That Dominates ↗May 13, 2022
Industry panel points to preferences, although decisions don’t always align with the customer. Quantitative data and insights shed light on how renters plan to live in a ...
Read article: AIM 2022 Session Recap: Renter Demand vs. Executive Investment ↗May 13, 2022
The cookies aren't necessarily getting stale, they are simply disappearing. Marketers who rely on them for either third-party data or even first-party data need to be aware of ...
Read article: AIM 2022 Session Recap: What Happens When The Cookie Crumbles... ↗May 13, 2022
The marketing department is playing a more leading role... In the corporate office as marketing executives are gaining that proverbial “seat at the table” more and more.
Read article: AIM 2022 Session Recap: Managing Your Investments in Marketing: Service Providers, Talent, & PropTech ↗May 11, 2022
What is the metaverse? Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent Development at Security Properties; explored the Metaverse ...
Read article: AIM 2022 Session Recap: Metaverse Marketing Mania — Driving Leasing with Crypto, NFT's, Streaming, and More ↗May 11, 2022
TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.
Read article: AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days ↗May 11, 2022
Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.
Read article: AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind ↗May 11, 2022
From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe... Nick Tran, recently Global Director of Marketing at TikTok, had plenty of ...
Read article: AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections ↗May 10, 2022
The resident journey today is a busy and complex one. Apartment operators are learning more every day about how AI and data science can make their jobs easier while also ...
Read article: AIM 2022 Session Recap: Leverage AI & Data Science to Expose Renter Journey Patterns & Drive Qualified Leads ↗May 10, 2022
Renters now have more tools at their disposal than ever before... In a session sponsored by RentPath, as renters now have more tools at their disposal than ever before to ...
Read article: AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing ↗May 10, 2022
Personally Guidable Virtual Apartment Tours the Next Upgrade for Leasing Coming out of the pandemic, marketers have more and better tech tools to build their virtual tours either ...
Read article: AIM 2022 Session Recap: Tour Talk - Enlightening The Customer With Virtual Experiences ↗December 15, 2021
White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in real estate. During the 2021 AIM session, Leadership ...
Read article: AIM 2021 Session Recap: Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio ↗December 7, 2021
Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and multifamily is no exception.
Read article: AIM 2021 Session Recap: Best Practices in Resident Experience Design ↗December 7, 2021
Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its share of reimaging how it ...
Read article: AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing ↗December 1, 2021
High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in new developments, owners now ...
Read article: AIM 2021 Session Recap: Community Art As An Amenity & Differentiator ↗December 1, 2021
How Good Behavior is Rewarded in the Market Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like photography and advertising ...
Read article: AIM 2021 Session Recap: Marketing Matters ↗December 1, 2021
Sponsored Presentation by RentPath
Read article: AIM 2021 Session Recap: Embracing High Intent Prospects Throughout the Renter's Path ↗December 1, 2021
You have the data, but what are its limitations and do the metrics really tell the whole story? During the 2021 AIM session Social Media Data Mining, expert panelists discussed ...
Read article: AIM 2021 Session Recap: Social Media Data Mining ↗December 1, 2021
What is your time worth? Expert panelists at the 2021 AIM session Marketing Analyst Roundtable gathered to discuss various forms of marketing, such as paid, owned and earned ...
Read article: AIM 2021 Session Recap: Marketing Analyst Roundtable - The Impact of POEM On Your Organization ↗November 23, 2021
PR and Reputation Considerations The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is the post-moratorium period that ...
Read article: AIM 2021 Session Recap: The End of the Eviction Moratorium ↗November 23, 2021
Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. Multifamily isn’t known for its cutting-edge branding. Spending astronomical ...
Read article: AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry ↗November 23, 2021
Multifamily Marketers Embracing Tech-Driven Strategies The past year saw multifamily teams deploy new technologies at an unprecedented rate, permanently altering operations, ...
Read article: AIM 2021 Session Recap: Fearless Factor: Marketers Who Are Driving Innovation ↗November 23, 2021
Leveraging Celebrity Endorsements in Multifamily
Read article: AIM 2021 Session Recap: Celebrity Marketing ↗November 22, 2021
Why Big Owners and Developers are Switching to Buying Internet in Bulk Over the last 18 months, technology adoption for both multifamily communities and residents has accelerated ...
Read article: AIM 2021 Session Recap: The Bulk Managed WiFi Evolution ↗November 22, 2021
Meeting Renter Demands for an Autonomous Leasing Experience Round-the-clock leasing is the new reality in multifamily, thanks to technological advances and evolving renter ...
Read article: AIM 2021 Session Recap: Autonomous Leasing in 2022 ↗November 22, 2021
Tapping Technology for More Effective Operations Traditionally, multifamily investing has been reserved for accredited investors and people with deep pockets due to the tremendous ...
Read article: AIM 2021 Session Recap: Personal Finance: Cryptocurrency ↗November 22, 2021
Under the Influence: Maximizing Influencer Content in Multifamily
Read article: AIM 2021 Session Recap: Is Influencer Marketing Relevant to Multifamily Rentals and Leasing? ↗November 22, 2021
We love claiming to be pet-friendly. We love it because we know the marketing power of promoting pet-friendliness in today’s pet obsessed marketplace. But are we as pet-friendly ...
Read article: AIM 2021 Session Recap: Pets: Love, Marketing, and Lifetime Value ↗November 16, 2021
Calculations and Considerations for PropTech Investments There is currently no shortage of investment opportunities in the property technology space. But determining which ...
Read article: AIM 2021 Session Recap: Entrepreneurship and Personal Finance ↗November 16, 2021
From Seven Great Brands. If it’s not broken, don’t fix it. Learn from it.
Read article: AIM 2021 Session Recap: Seven Executive Marketing Lessons ↗November 15, 2021
Tapping Technology for More Effective Operations As an industry, multifamily is always looking for ways to be more effective, whether it’s improving lease conversions, operational ...
Read article: AIM 2021 Session Recap: Ad Board Talk: Investing Time, Energy, and Money in PropTech ↗September 15, 2021
HUNTINGTON BEACH, CA, UNITED STATES, September 15, 2021 /EINPresswire.com/ -- This years Apartment Innovation and Marketing Conference (AIM, www.aimconf.com) Reimagine, presented ...
Read article: AIM Reimagine Sells Out Sponsorship Opportunities ↗August 26, 2021
At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to move - which can create heavy workloads for onsite teams. ...
Read article: AIM Reinvent - The right renters, at the right time ↗August 26, 2021
With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an influx of leads. Learn about Rentable’s approach to ...
Read article: AIM Reinvent - Managing the Renter Rush: A Guide to Converting Leads in Today’s Market ↗August 26, 2021
Rently provides self-guided tours and smart home technology to over 3500 operators. In this session, we will understand some of the underlying data behind the self-guided tour and ...
Read article: AIM Reinvent - Post Pandemic Self Guided Tours and Smart Home Adoption ↗August 26, 2021
As renters begin their search, become more serious about their selection criteria, and get closer to making a move, are you along for the ride? Learn more about how to ensure your ...
Read article: AIM Reinvent - A Partner in the Renter Journey: Staying Top of Mind ↗August 26, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Discover 5 critical data points you might be missing. Learn how Marketing IQ can help define and ...
Read article: AIM Reinvent - Is Your Property Website Helping You or Hurting You ↗August 20, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5 critical data points you might be missing. Learn how Marketing ...
Read article: AIM Reinvent - Innovations in Marketing Analytics ↗May 15, 2021
If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are difficult to find value and insight ...
Read article: AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success ↗May 15, 2021
Lessons Learned, Different Perspectives and Practical Tips to Get Started or Boost What You’re Doing Now Join us for a discussion with those on the front lines who have ...
Read article: AIM Reconnect: An Inside Look at Self-Guided Tours ↗May 15, 2021
Renter behaviors and preferences have fundamentally changed from the “before times” to now. And with it, so have the tools, technology and strategies multifamily marketers ...
Read article: AIM Reconnect - First mile marketing: Streamline your customers’ journey through a flexible tech ecosystem ↗May 15, 2021
What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and finally what’s your wish-list ...
Read article: AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond ↗May 15, 2021
Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer journey, activate experiences with data, and track ROI in a ...
Read article: AIM Reconnect - Marketing Attribution: Valuing The Customer Journey ↗May 15, 2021
Presenter: Michael Troy, Senior Sales Executive at Rently
Read article: AIM Reconnect - Multifamily Self Guided Tours: The Benefits of SGT For Every Community ↗May 15, 2021
Virtual tours for rental properties became a must-have in 2020, but research from the latest Zillow Consumer Housing Trends Report shows that renters will prefer a digital-first ...
Read article: AIM Reconnect - The Virtual Tour Is Here to Stay: Tech and Tools to Navigate the Future of Renting ↗May 15, 2021
The COVID-19 pandemic has triggered one of the largest migration waves in recent memory, as stay-at-home orders prompted every American to reevaluate their living situation. Some ...
Read article: AIM Reconnect: Are we on the verge of the BIGGEST leasing season yet? ↗May 15, 2021
Today's world is complex, prospects are complex. So why do we think they are only going to a single source for information about a community? Single source attribution is dead. ...
Read article: AIM Reconnect: Cracking the Multi-source Attribution Code ↗May 15, 2021
Jump into this roundtable to explore renter behavior from a range of perspectives. We’ll explore a handful to top insights about how renters engage in the apartment search process ...
Read article: AIM Reconnect: Insights into Apartment Renter Behaviors ↗May 15, 2021
Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach ...
Read article: AIM Reconnect: Lead Gen in a post-ILS world? ↗May 15, 2021
Join us to discuss: Changing consumer behavior New leasing strategies Technology Industry data/reports Leading/managing through change Presenter: Chris Kostoulas, Cofounder, COO ...
Read article: AIM Reconnect: Marketing & leasing in a post-pandemic world ↗May 15, 2021
Your customers live in a hyper-connected world and expect to have a consistent experience as they switch between mobile phones, tablets, laptops, and even the tech they utilize ...
Read article: AIM Reconnect: Leveraging Marketing Automation to Improve Your Leasing Journey ↗May 15, 2021
Right now, A.I. products are helping us automate the leasing process. We will brainstorm additional opportunities for automation that will impact NOI in 2022 and beyond. ...
Read article: AIM Reconnect: Marketing Automation: 2022 & Beyond ↗May 15, 2021
The next decade for multifamily is shaping up to be a unique time for renters and on-site staff. Renters have always led the charge when it comes to “the next big thing,” and they ...
Read article: AIM Reconnect - The Roaring 20s of Amenities: What Renters Are Actively Looking For ↗May 15, 2021
Join us to discuss how the global pandemic affected online ratings and reviews and challenged previously held ideas of resident satisfaction. We’ll share actionable data showing ...
Read article: AIM Reconnect: Online Reputation and the Pandemic Impact ↗May 13, 2021
OTT/CTV provides affordable, highly-targeted, unskippable commercials with advanced attribution. If you haven’t heard of OTT/CTV yet, or you have but wonder how well it works for ...
Read article: AIM Reconnect: OTT/CTV – The newest awesome thing ↗May 13, 2021
Come discuss the trends that are here to stay and those that were just pandemic fueled fads. Presenter: Marlo Simmons, Director of Unit Map Expansion at Engrain
Read article: AIM Reconnect: Pandemic tech trends that are here to stay (and those that aren't) ↗May 13, 2021
Renter preferences are changing again as we experience another shift in daily norms. Hear Apartmentlist's Chief Economist, Igor Popov, provide insights on which amenities and ...
Read article: AIM Reconnect: Preparing for a switch in renter preferences ↗May 13, 2021
Multifamily properties have leads coming from multiple sources and in multiple forms. Knowing which leads to follow-up with and when to follow-up with those leads can be confusing ...
Read article: AIM Reconnect: Solving the Lead Paradox with an AI Leasing Assistant ↗May 13, 2021
Are you considering implementing an access control system at your community? That’s probably a silly question since the rapidly changing technology environment has made smart ...
Read article: AIM Reconnect: The Five Biggest Reasons Your Apartment Community Needs Access Control ↗May 13, 2021
Pull up a virtual chair, and discover how you can monitor your digital footprint for Fair Housing violations and risk. Presenters: Reid Wicoff, CEO of Digible David Staley, ...
Read article: AIM Reconnect: Solving for Fair Housing in a Digital World ↗May 13, 2021
Online star ratings and resident satisfaction have a direct correlation to occupancy rates. Prospective residents will research potential properties and look through their reviews ...
Read article: AIM Reconnect: The impact of ratings, and resident satisfaction on occupancy rates ↗May 13, 2021
As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important than they ever have been. Presented by: John Hall, Sales ...
Read article: AIM Reconnect: The New Normal ↗May 13, 2021
Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements. They’re aware they need a new ...
Read article: AIM Reconnect: The Renter's Journey ↗May 13, 2021
Join us to discuss these questions: What amenities do residents want post pandemic? Are virtual events a trend to stay? How are properties training their staff to handle virtual ...
Read article: AIM Reconnect: Transformation of Resident Experience Post Pandemic ↗May 13, 2021
It’s an industry given that you’re 50% more likely to convert a lead to a lease if you respond to a prospect within 5 minutes. The world we’re operating in expects instant ...
Read article: AIM Reconnect : Who wants to work Sundays at 4pm? The evolution of virtual leasing and on site leasing teams ↗May 13, 2021
Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference. Andrew will show you how to adapt your property marketing to a new ...
Read article: AIM Reconnect: Next Generation Marketing: Your Renters Have Changed. Have You? ↗May 13, 2021
Will the old days of blowing out candles on your birthday cake ever come back? Unclear, but we still must celebrate milestones. Join this discussion to share creative strategies ...
Read article: AIM Reconnect: How do give or entice promotions in digital world? ↗May 13, 2021
We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across different channels such as YouTube, ...
Read article: AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard ↗May 8, 2021
There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy rules designed to benefit consumers. These new regulations also ...
Read article: AIM 2021 Webinar Recap - Compliance in the Digital Age ↗November 25, 2020
The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring and follow-up have taken up new tact.
Read article: AIM 2020 Webinar Recap - Take a Journey Through the Eyes of Renter ↗November 23, 2020
Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the opportunity to view apartments in this way is favorable among ...
Read article: AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing ↗October 26, 2020
Providing Internet is “table stakes” in apartment marketing these days. Marketers can and should be bragging about their impressive bandwidth, smart features and overall ...
Read article: AIM 2020 Webinar Recap - Digital Marketing in a Contactless World ↗.gif)
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