AIMConf Blog

Every year, operators leave conferences with pages of notes, dozens of conversations, and great intentions. But too...

The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words

It’s not often that a session makes you laugh...

From Third-Party Dependence to Digital Independence: The Corporate ILS as the New Multifamily Frontier

In today’s...

Don't Fumble the Handoff: Creating a Smooth Move-In Process

Move-in day isn't just about keys and checklists—it's the...

White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

In a session led by Lydia Zaragoza and Jules...

Rethinking Renting: Leveraging Flexible Living to Attract and Retain Residents

What Uber did to transportation and...

When Crisis Calls: You Are Not Alone - Building Resilient Communication for Multifamily Properties

A man in a bathrobe...

Loyalty as a Leasing Engine

What if your most powerful leasing tool wasn’t SEO, ILS, or advertising spend—but the...

Centralization for Third-Party Management

There’s a big difference between talking about centralization and actually...

Criticism to Credibility: Building Renter Trust Through Transparency 

What do Disneyland pumpkins, hidden fees, and...

Your Residents Are Talking—Are You Listening?

Brad Robbins, Principal Product Evangelist at Flex, kicked off his...

The Pathway to Innovation

What does it take to turn good ideas into great execution in an industry known for caution...

Growing from Within: Promoting Opportunities with Equity and Impact

Speakers Jen Tindle, Dana Hill, and Saad Arij...

A More Perfect Union: Strategies for Creating a Better Integrated Proptech Stack & Ecosystem

This session brought...

The Art and Science of Marketing: Leveraging Data to Power Creativity 

Jessica Peterka, Derek Miller, and Jocelyn Quall

Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too)

Co-Speaker Christina Singleton, Speaker...

Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too)

PanelistsSiobhan Park, Devin Lusk, and...

More Than Stars: How Maintenance Drives Resident Reviews in the Age of FTC Accountability

In the engaging AIM 2025...

Maximizing Marketing Efficiency: How Two Industry-Leading Multifamily Owners Achieved Success Through Consolidation &...

Started From The Bottom (Of The Funnel), Now We're Here: Leveraging AI Beyond the Lead

This session brought together...

The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel

In...

Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning

In “Decoding the...

Vendor Management: Not Boring, We Promise! (Save more money while reducing your risk.)

This session delivered on its...

Marketing What Renters Want Most! (based on survey data)

In the session “Marketing What Renters Want Most,” Esther...

After the Keynote: The Purpose Gap: Why Vision Alone Isn't Enough

Rocky Garza and Jamie Gorski led a high-energy,...

Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing

Friction Feud was presented in a game show...

Legal Compliance in Apartment Marketing: What to Watch For Now 

In an era of increasing regulatory scrutiny, the...

Apartment Marketing in a World of Price Transparency

In a candid, fast-paced session, five industry and...

Survive or Thrive: Tenant Expectations in the Era of Instant Gratification

In their engaging session, Dana Dunford and...

Beyond the Theory: Building Real Campaigns with Generative AI

Christy Fickert and Justin Jones opened “Beyond the...

White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

The future of multifamily is being...

Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process

At AIM 2025, a...

Opening Keynote: Lead Like You, Not Like Them 

Rocky Garza took the AIM 2025 stage with a bold and energizing call to...

Unpacking the Search Evolution: Ready, Set, GEO!

As search behavior shifts from keywords to conversations, apartment...

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys 

In a high-energy...

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar...

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving...

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming...

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help...

Harmonizing Your Tech Stack & Resident Experience

It’s key for all levels of onsite employees to be on board in the...

The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton

Branding starts by...

Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs

Apartment companies seek creative ways...

The Game Show Showdown: Challenging Multifamily Marketing Assumptions

Don’t always believe what you hear about...

Leveraging Anonymized Mobile Location Data for Market Research & Advertising

There is data about where your prospects...

Are you aiming to perfect your sales strategy in the multifamily sector? Look no further! We've got an essential...

AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

Furnished apartment rentals solve a...

ESG Bootcamp: The Down and Dirty on How to Market Sustainability

Apartment companies across the country are...

How to Present to the C Suite — the CMO’s Role

Many multifamily companies are considering alternative business models...

Turnover, the New Pandemic - Is Marketing the Cure?

High turnover and acquiring top-tier talent are among the largest...

Too Much Tech? How to Effectively Co-Develop, Pilot, and Deploy Future Solutions Without Overwhelming Your Org and...

Beyond AI Leasing Agents: What’s Next

Ellen Thompson, CEO, Respage, says when it comes to artificial intelligence...

EV Charging - Infrastructure Wrapped in Demographics and Technology

“I’m not paying $5.99 a gallon” was what drove...

Five Start Ups You Should Know About

The Apartment Innovation and Marketing Conference welcomed many new and start-up...

Apartment operators continue to make the case for centralized leasing – including to their investors.

Centralized...

Technology improving onsite productivity, especially in the leasing office.

With rents trending down, interest rates...

Finding apples-to-apples bid comparisons is not easy. 

Sourcing and purchasing technology solutions in the apartment...

It’s crucial for communities to write their de-escalation policy, train it, and share it.

As the economy shifts and...

Here are best practices for building and keeping qualified teams.

As more apartment onsite teams are being tasked with...

Centralization models will look slightly different for each organization, based on geographical footprint, ownership,...

Listen to your onsite team when it comes to best serving residents.

Imagine what an apartment resident would think if...

Consumers are gravitating to subscription-based products and services, and apartments can take advantage of this.

...

SFR seeing successful, explosive growth in key markets.

The single-family-rental and build-to-rent industries are...

Self-guided tour scheduling, AI, and happier associates improve performance.

Apartments.com research shows that about...

The apartment industry is finding more uses for Generative AI or ChatGPT every day.

Uses for Generative AI or ChatGPT...

Many jump on the first viable solution to a perceived problem and often it is incorrect and costly compared to the...

Ads cost roughly $1 for five views on Hulu and $1 for about 20 views on other streaming channels.

Coming to a...

“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.”

The media consumption habits of...

“Search experience optimization” is the new way to look at SEO.

Given recent rapid advances in artificial...

Q3 Brought an End to Coasting on 2021 Multifamily Demand

The multifamily industry managed to ride the wave of an...

Connect

Connect Solves the Lead Source Attribution Mystery

Lead source attribution is something that continues to...

1. Where do you think the big opportunity is for multifamily owners and managers in driving new revenue, and in...

Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture

Excuse CORT from...

Resident ‘Future of Living’ Starts with Home-Sharing, Flexible Living

It’s becoming more apparent that every Class A...

New National Survey Brings New Perspectives on Renter Behaviors, Trends

Zillow will soon release it's 2022 Renters...

For Apartment Marketers, ‘Keeping Your Digital Affairs in Order’ is Crucial

For apartment marketers, keeping your...

Technology Speeding Up the Process for Generating Apartment Performance Reports

Many today are drowning in data yet...

AIMx Perq

Andy Medley, Perq Laramar Group Case Study Co-Founder, CRO

Managing incoming leads was difficult for onsite...

Professional SEO Leads to Greater Website Performance

Apartment companies that include professional SEO on their...

Exploring the Process and Strategy for the Prop Co of the FutureThe AIM Conference began an ongoing series of...

At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to...

With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an...

Rently provides self-guided tours and smart home technology to over 3500 operators. In this session, we will...

As renters begin their search, become more serious about their selection criteria, and get closer to making a move,...

Multifamily is moving faster than ever! Do you have the tools you need to succeed? Discover 5 critical data points you...

Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5...

If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for...

Lessons Learned, Different Perspectives and Practical Tips to Get Started or Boost What You’re Doing Now Join us for a...

Renter behaviors and preferences have fundamentally changed from the “before times” to now. And with it, so have the...

What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones...

Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer...

Presenter: Michael Troy, Senior Sales Executive at Rently

Virtual tours for rental properties became a must-have in 2020, but research from the latest Zillow Consumer Housing...

The COVID-19 pandemic has triggered one of the largest migration waves in recent memory, as stay-at-home orders...

Today's world is complex, prospects are complex. So why do we think they are only going to a single source for...

Jump into this roundtable to explore renter behavior from a range of perspectives. We’ll explore a handful to top...

Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for...

Join us to discuss:

Changing consumer behavior

New leasing strategies

Technology

Industry data/reports

...

Your customers live in a hyper-connected world and expect to have a consistent experience as they switch between...

Right now, A.I. products are helping us automate the leasing process. We will brainstorm additional opportunities for...

The next decade for multifamily is shaping up to be a unique time for renters and on-site staff. Renters have always...

Join us to discuss how the global pandemic affected online ratings and reviews and challenged previously held ideas of...

OTT/CTV provides affordable, highly-targeted, unskippable commercials with advanced attribution. If you haven’t heard...

Come discuss the trends that are here to stay and those that were just pandemic fueled fads.

Presenter:

Marlo...

Renter preferences are changing again as we experience another shift in daily norms. Hear Apartmentlist's Chief...

Multifamily properties have leads coming from multiple sources and in multiple forms. Knowing which leads to follow-up...

Are you considering implementing an access control system at your community? That’s probably a silly question since...

Pull up a virtual chair, and discover how you can monitor your digital footprint for Fair Housing violations and risk.

Online star ratings and resident satisfaction have a direct correlation to occupancy rates. Prospective residents will...

As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important...

Renters start their search at a market level, trying to assess the aggregate inventory available to them within their...

Join us to discuss these questions:

• What amenities do residents want post pandemic?
• Are virtual events a trend to...

It’s an industry given that you’re 50% more likely to convert a lead to a lease if you respond to a prospect within 5...

Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference....

Will the old days of blowing out candles on your birthday cake ever come back? Unclear, but we still must celebrate...