AIMConf Blog

Applying automated customer touchpoints is an essential precursor to realizing operational efficiencies and...

Data cannot be trusted when it is not collected and analyzed properly.

Munish Gandhi, CEO at Hyly.AI; Terry Moody,...

The modern renter has evolved - especially in the last year.

The pandemic has shifted preferences and changed how we...

With apartment demand from consumers and investors continuing in full force in 2022...

There’s plenty of opportunities...

Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious...

Travel sentiment and trends indicate a sea change in consumers’ approach to COVID-times travel as a whole. 

Although...

Multifamily operators have been embracing automation for years...

And trends including the Great Resignation, remote...

Five startup companies were invited to take the stage to share their companies’ stories.

Kari Warren, Chief Operating...

Takeaways to Maximize Employer Branding

In today’s job market, candidates have choices. They are empowered to know what...

The apartment industry continues along one of its most successful economic runs in years...

With occupancy high and...

Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market...

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a...

Tricap Residential Improving Its Performance with a Centralized Leasing Model.

An entrepreneurial spirit has propelled...

Industry panel points to preferences, although decisions don’t always align with the customer.

Quantitative data and...

The cookies aren't necessarily getting stale, they are simply disappearing.

Marketers who rely on them for either...

The marketing department is playing a more leading role...

In the corporate office as marketing executives are gaining...

What is the metaverse?

Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent...

TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property...

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe...

Nick Tran,...

The resident journey today is a busy and complex one.

Apartment operators are learning more every day about how AI and...

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now...

Personally Guidable Virtual Apartment Tours the Next Upgrade for Leasing

Coming out of the pandemic, marketers have...

White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in...

Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and...

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the...

High-end properties have long used public art to differentiate themselves in their respective markets. But with some...

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on...

Sponsored Presentation by RentPath

You have the data, but what are its limitations and do the metrics really tell the whole story?

During the 2021 AIM...

What is your time worth?

Expert panelists at  the 2021 AIM session Marketing Analyst Roundtable gathered to discuss...

PR and Reputation Considerations

The federal eviction moratorium posed a lengthy and unprecedented challenge for...

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. 

Multifamily...

Multifamily Marketers Embracing Tech-Driven Strategies

The past year saw multifamily teams deploy new technologies at...

Leveraging Celebrity Endorsements in Multifamily

Why Big Owners and Developers are Switching to Buying Internet in Bulk

Over the last 18 months, technology adoption for...

Meeting Renter Demands for an Autonomous Leasing Experience

Round-the-clock leasing is the new reality in multifamily,...

Tapping Technology for More Effective Operations

Traditionally, multifamily investing has been reserved for...

Under the Influence: Maximizing Influencer Content in Multifamily

We love claiming to be pet-friendly.

We love it because we know the marketing power of promoting pet-friendliness in...

Calculations and Considerations for PropTech Investments

There is currently no shortage of investment opportunities in...

From Seven Great Brands.

If it’s not broken, don’t fix it. Learn from it.

Tapping Technology for More Effective Operations

As an industry, multifamily is always looking for ways to be more...

HUNTINGTON BEACH, CA, UNITED STATES, September 15, 2021 /EINPresswire.com/ -- This years Apartment Innovation and...

There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy...

The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring...

Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the...

Providing Internet is “table stakes” in apartment marketing these days. Marketers can and should be bragging about...

Developers are reimagining amenities in glorious new ways to fit today’s apartment resident active trends lifestyle.

The resident package and food delivery deluge apartment communities lately are facing brought on by COVID-19...

These are exciting times for those who wish to invest in multifamily real estate and the apartment industry overall.

The New Apartment Playbook

The Many Benefits of CRM Playbooks

The Value of Being Pet-Friendly

Part III of “Automated Apartment Tours” Provides Deep Dive on Digital Touring Technology

Despite the Impact of COVID-19, Short-Term Rentals Have a Promising Future

Part II of “Automated Apartment Tours” Highlights Importance of Giving Prospects Options

Part I of AIM Webinar Shines the Spotlight on Unattended Leasing & Touring Solutions

With stay-at-home orders in place...

Will Automation End Leasing Agents?

Automated self-guided tours were the talk of the 14th Annual Apartment Innovation...

The New Financial Amenity Game

Millennials may not have invented the subscription economy, but they’ve expanded it...

The Future of Multifamily in 9 Startup Presentations

One of the benefits of attending the 14th Annual Apartment...

Technology Investment Outlook 2020

Staying current with technology is in itself a challenging business, as property...

Smart Home Due Diligence and Security

If you think everyone wants smart home technology, there may be several surprises...

Search Engine Strategies Forum 2019

Multifamily search is nothing like “search one and done.” Research tells us that...

Resident Engagement: The New Currency of Multifamily

In the past, the nature of “resident engagement” has seldom meant...

Why Renters Leave? Don’t Beat Yourself Up!

When good renters break or fail to renew a lease, we’re often left...

Psychological Marketing: The Mind Games You Need To Master

Psychology plays an enormous part in marketing, as companies...

Multi-Touch Attribution: Changing Your Investment in Marketing

How can we know which leads coming from multiple...

Ask Me Anything: Listing Site Leaders Answer All Questions

By the nature of its business, an Internet Listings Services...

Yardi Technology TrendTalk

Today’s talk show format is one of the most popular in television. At the 14th Annual...

AIM 2019: AIM Video Awards

It was an honor to be honored at the annual AIM Video Awards, which took place during the...

 3rd Party Management - Ripe for Disruption?

Is it a good or a bad thing that AI may surpass humans in certain areas of...

Brand Building: Dancing Outside of the Box Like No One's Watching

Is building an online brand in the residential...

Discovering New Markets - Global Corporate Renters and Flexible Rentals

With rental growth slowing in many markets,...

Don’t Build It, Invest In It: The New Operator Approach to Technology

Not everyone was born to geek. Which is why some...

 From Travelocity to AI Chat Marketing

“If you don’t like change,” said tech industry icon Terry Jones at the 14th...

Letting Go of Marketing’s Biggest Lies - Samuel Scott

Feeling good about the way your direct marketing campaigns are...

Marketing Technology: Gary Angel

Faced with a leasing situation, most property owners wish they knew what was going on...

Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings

Marketers have come to...