AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now

The modern renter has evolved - especially in the last year.

The pandemic has shifted preferences and changed how we work, travel, communicate, shop, and more. It was a great accelerator of digital transformation and we saw social media usage explode, playing a key role in keeping people connected and engaged. 

It’s crucial for multifamily owners and operators to re-evaluate their social media strategies and amplify the features that post-pandemic renters are most interested in.

Erica Byrum, Assistant Vice President of Social Media for Apartments.com; Tiffaney Alsup, Senior Group Marketing Manager at Cardinal Group; and Brooke Atsalis, Marketing and Training Manager at The Management Group; discussed social media’s importance during the 2022 Apartment Innovation and Marketing Conference in Huntington Beach, Calif.

They unpacked social media trends, sharing the most significant changes in consumer behavior and technology that’ll impact how your communities engage in today’s ever-evolving social media landscape.

Your branding guide should be an extension of your website, or vice versa and be sure to stay on brand while using every social media feature, the panelists said.

At just $12 per month, Canva is a great investment for helping to create powerfully effective social media posts. Social media marketing leaders should host webinars with their community teams to demonstrate how to best use Canva.

Your branding guide should be an extension of your website, or vice versa and be sure to stay on brand while using every social media feature, the panelists said.

Repurposing social media posts is easy and effective for busy editorial calendars. What works for one channel can work for another, and many posts can be easily tweaked to create a fresh or varying look.

Write killer profile bios. Include your logo, optimize your community’s name in the search query by including “Apartments” in the name.

Add a title under your community’s name – don’t waste your keywords, you only get 150 characters.

Share your branded hashtag and call out what you have to offer such as pet-friendly, floorplans and amenities. Add your location and/or if you are near a big city. Add a call-to-action and most of all, think like a search engine.

Here are more strong comments from the session:

• Instagram cannot be ignored. A large majority use it as search engine. 
• By using LinkTree, you can drive traffic directly to your website. 
• Emojis truly drive engagement so use them in your stories and feed.
• Prioritize video by posting Reels in your stories.
• Add stickers where it makes sense, such as to provide a countdown to a resident event, among other opportunities.
• User-generated content continues to be influential and cost-effective, so work with your residents and onsite teams to produce attractive posts.

Click here to watch the replay.

Replays are $49 each or $399 for all of them.

They are complimentary for AIM attendees for the thirty days following AIM. 

Click here for the slides.