Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Multifamily AEO Visibility Index - Where Do You Stand? Matthew Woods, CEO of Apartment List, was joined by Kyra Lambo, VP of Marketing at EQR, and Harrison MacLean of Profound ...
Read article: AIM 2026: The Multifamily AEO Visibility Index - Where Do You Stand? ↗October 14, 2026
Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It The session examined a rapidly emerging challenge for multifamily marketers: ...
Read article: AIM 2026: Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It ↗July 24, 2025
Unpacking the Search Evolution: Ready, Set, GEO! As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine ...
Read article: AIM 2025: Unpacking the Search Evolution ↗August 26, 2021
As renters begin their search, become more serious about their selection criteria, and get closer to making a move, are you along for the ride? Learn more about how to ensure your ...
Read article: AIM Reinvent - A Partner in the Renter Journey: Staying Top of Mind ↗.gif)
