Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
August 7, 2025
Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing Friction Feud was presented in a game show format to spotlight how disconnects between marketing ...
Read article: AIM 2025: Friction Feud ↗July 31, 2025
Opening Keynote: Lead Like You, Not Like Them Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead like someone else. In a ...
Read article: AIM 2025: Lead Like You, Not Like Them ↗May 15, 2021
Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach ...
Read article: AIM Reconnect: Lead Gen in a post-ILS world? ↗
