Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market Moderated by Allison Nesbitt, Vice President of Solutions and National Sales at Zumper, the panel ...
Read article: AIM 2026: Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market ↗October 14, 2026
The Multifamily AEO Visibility Index - Where Do You Stand? Matthew Woods, CEO of Apartment List, was joined by Kyra Lambo, VP of Marketing at EQR, and Harrison MacLean of Profound ...
Read article: AIM 2026: The Multifamily AEO Visibility Index - Where Do You Stand? ↗October 14, 2026
The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI Moderated by Annika Navac of The Bainbridge Companies, the discussion featured Heidi Jehlicka of The ...
Read article: AIM 2026: The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI ↗October 14, 2026
AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World Mike Whaling of 30 Lines and Derek Miller of The Sterling Group addressed ...
Read article: AIM 2026: AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World ↗August 7, 2025
Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing Friction Feud was presented in a game show format to spotlight how disconnects between marketing ...
Read article: AIM 2025: Friction Feud ↗July 31, 2025
Opening Keynote: Lead Like You, Not Like Them Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead like someone else. In a ...
Read article: AIM 2025: Lead Like You, Not Like Them ↗May 15, 2021
Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach ...
Read article: AIM Reconnect: Lead Gen in a post-ILS world? ↗.gif)
