<img height="1" width="1" src="https://www.facebook.com/tr?id=2138703293094474&amp;ev=PageView &amp;noscript=1">

AIM 2022 Session Recap: Metaverse Marketing Mania — Driving Leasing with Crypto, NFT's, Streaming, and More

What is the metaverse?

Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent Development at Security Properties; explored the Metaverse — what it is, how marketers can step into it, and how it might even drive leases while having fun in the session “Metaverse Marketing Mania — Driving Leasing with Crypto, NFTs, Streaming, and More.”

“What it comes down to right now is all of these words that we don’t all understand like virtual reality, augmented reality, gaming and what they do for social media,” McFerren said. “It’s almost like the Internet was when that was first starting more than 20 years ago.”

NFTs (non-fungible tokens) and cryptocurrencies (such as bitcoin and Ethereum) are a big part of the metaverse. Apartment companies are trying to introduce the concept of all of the above and get their residents interested.

McFerren said that the 18-to-34 age group is most interested today, and the male-female split is 50-50. She said her community (student housing) has had campaigns where residents were offered the chance to win $1,000 in bitcoin or have their design team work with residents to create their own NFTs if they renewed. In other cases, discounts or concessions were offered in some way. She said it drove more than 1,000 renewals.

Said Zacher, “You see all of these companies that are using it or talking about it in some way like Nike, Disney, Coke, Verizon, Hyundai and now even Wendy’s has a restaurant in the metaverse so as an apartment company, you have to think, ‘I need to find out how to use it in my business.’ ”


Here are more strong comments from the session:

  • With NFTs, one campaign McFerren held was “geNFTs” to play off “Gen NFT.”
  • A challenge can be to establish a bitcoin exchange account through the platform Coinbase. It can be done, but there are steps involved.
  • In measuring metaverse marketing today, “the data is quite scattered right now; there’s nothing like a “Google Analytics” for it,” McFerren said.

AIM 2022 - Metaverse Marketing Mania - Driving Leasing with Crypto, NFTs, Streaming & More-high

Click here to watch the replay.

Replays are $49 each or $399 for all of them.

They are complimentary for AIM attendees for the thirty days following AIM. 

Click here for the slides.



Get in the AIM 2023 Selfie!

Join us for the best conference in multifmaily on May 7 - 10, 2023 at the Hyatt Regency Resort and Spa in Huntington Beach, California.


Want to stay up-to-date on innovation and marketing in multifamily? Got a session idea? Have a challenge you need help with?

Join our mailing list. We will keep you current on the latest trends and solutions.

Sign up now!

No thanks, we enjoy struggling!

Get this [offer type] for [targeted persona] to solve your [persona's pain point].

Your [pain point] can be solved by our [your methods] covered in this [offer type].

More than 100+ people have downloaded this FREE [content offer] - give them proof!