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AIM 2021 Session Recap: Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio

White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in real estate. During the 2021...

AIM 2021 Session Recap: Best Practices in Resident Experience Design

Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and multifamily is no exception.

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

AIM 2021 Session Recap: Community Art As An Amenity & Differentiator

High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in...

AIM 2021 Session Recap: Marketing Matters

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like...

AIM 2021 Session Recap: Social Media Data Mining

You have the data, but what are its limitations and do the metrics really tell the whole story?

During the 2021 AIM session Social Media Data Mining,...

AIM 2021 Session Recap: Marketing Analyst Roundtable - The Impact of POEM On Your Organization

What is your time worth?

Expert panelists at  the 2021 AIM session Marketing Analyst Roundtable gathered to discuss various forms of marketing, such...

AIM 2021 Session Recap: The End of the Eviction Moratorium

PR and Reputation Considerations

The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is the...

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