AIMConf Blog

White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in real estate. During the 2021...

Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and multifamily is no exception.

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in...

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like...

Sponsored Presentation by RentPath

You have the data, but what are its limitations and do the metrics really tell the whole story?

During the 2021 AIM session Social Media Data Mining,...

What is your time worth?

Expert panelists at  the 2021 AIM session Marketing Analyst Roundtable gathered to discuss various forms of marketing, such...

PR and Reputation Considerations

The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is the...