Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
December 15, 2021
White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in real estate. During the 2021 AIM session, Leadership ...
Read article: AIM 2021 Session Recap: Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio ↗December 7, 2021
Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and multifamily is no exception.
Read article: AIM 2021 Session Recap: Best Practices in Resident Experience Design ↗December 7, 2021
Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its share of reimaging how it ...
Read article: AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing ↗December 1, 2021
High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in new developments, owners now ...
Read article: AIM 2021 Session Recap: Community Art As An Amenity & Differentiator ↗December 1, 2021
How Good Behavior is Rewarded in the Market Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like photography and advertising ...
Read article: AIM 2021 Session Recap: Marketing Matters ↗December 1, 2021
Sponsored Presentation by RentPath
Read article: AIM 2021 Session Recap: Embracing High Intent Prospects Throughout the Renter's Path ↗December 1, 2021
You have the data, but what are its limitations and do the metrics really tell the whole story? During the 2021 AIM session Social Media Data Mining, expert panelists discussed ...
Read article: AIM 2021 Session Recap: Social Media Data Mining ↗December 1, 2021
What is your time worth? Expert panelists at the 2021 AIM session Marketing Analyst Roundtable gathered to discuss various forms of marketing, such as paid, owned and earned ...
Read article: AIM 2021 Session Recap: Marketing Analyst Roundtable - The Impact of POEM On Your Organization ↗November 23, 2021
PR and Reputation Considerations The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is the post-moratorium period that ...
Read article: AIM 2021 Session Recap: The End of the Eviction Moratorium ↗November 23, 2021
Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. Multifamily isn’t known for its cutting-edge branding. Spending astronomical ...
Read article: AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry ↗November 23, 2021
Multifamily Marketers Embracing Tech-Driven Strategies The past year saw multifamily teams deploy new technologies at an unprecedented rate, permanently altering operations, ...
Read article: AIM 2021 Session Recap: Fearless Factor: Marketers Who Are Driving Innovation ↗November 23, 2021
Leveraging Celebrity Endorsements in Multifamily
Read article: AIM 2021 Session Recap: Celebrity Marketing ↗November 22, 2021
Why Big Owners and Developers are Switching to Buying Internet in Bulk Over the last 18 months, technology adoption for both multifamily communities and residents has accelerated ...
Read article: AIM 2021 Session Recap: The Bulk Managed WiFi Evolution ↗November 22, 2021
Meeting Renter Demands for an Autonomous Leasing Experience Round-the-clock leasing is the new reality in multifamily, thanks to technological advances and evolving renter ...
Read article: AIM 2021 Session Recap: Autonomous Leasing in 2022 ↗November 22, 2021
Tapping Technology for More Effective Operations Traditionally, multifamily investing has been reserved for accredited investors and people with deep pockets due to the tremendous ...
Read article: AIM 2021 Session Recap: Personal Finance: Cryptocurrency ↗November 22, 2021
Under the Influence: Maximizing Influencer Content in Multifamily
Read article: AIM 2021 Session Recap: Is Influencer Marketing Relevant to Multifamily Rentals and Leasing? ↗November 22, 2021
We love claiming to be pet-friendly. We love it because we know the marketing power of promoting pet-friendliness in today’s pet obsessed marketplace. But are we as pet-friendly ...
Read article: AIM 2021 Session Recap: Pets: Love, Marketing, and Lifetime Value ↗November 16, 2021
Calculations and Considerations for PropTech Investments There is currently no shortage of investment opportunities in the property technology space. But determining which ...
Read article: AIM 2021 Session Recap: Entrepreneurship and Personal Finance ↗November 16, 2021
From Seven Great Brands. If it’s not broken, don’t fix it. Learn from it.
Read article: AIM 2021 Session Recap: Seven Executive Marketing Lessons ↗November 15, 2021
Tapping Technology for More Effective Operations As an industry, multifamily is always looking for ways to be more effective, whether it’s improving lease conversions, operational ...
Read article: AIM 2021 Session Recap: Ad Board Talk: Investing Time, Energy, and Money in PropTech ↗
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