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AIM 2021 Session Recap: Community Art As An Amenity & Differentiator

High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art...

AIM 2021 Session Recap: Marketing Matters

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on various marketing tactics...

AIM 2021 Session Recap: Embracing High Intent Prospects Throughout the Renter's Path

Sponsored Presentation by RentPath


When a prospective renter places an order on Amazon, the process literally takes seconds and the order...

AIM 2021 Session Recap: Social Media Data Mining

You have the data, but what are its limitations and do the metrics really tell the whole story?

During the 2021 AIM session Social Media Data...

AIM 2021 Session Recap: Marketing Analyst Roundtable - The Impact of POEM On Your Organization

What is your time worth?

Expert panelists at  the 2021 AIM session Marketing Analyst Roundtable gathered to discuss various forms of marketing,...

AIM 2021 Session Recap: The End of the Eviction Moratorium

PR and Reputation Considerations

The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is...

AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. 

Multifamily isn’t known for its...

AIM 2021 Session Recap: Fearless Factor: Marketers Who Are Driving Innovation

Multifamily Marketers Embracing Tech-Driven Strategies

The past year saw multifamily teams deploy new technologies at an unprecedented rate,...

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