EVENTS IN 2021 

The world has changed so much since the last time we were able to gather at the AIM Conference in 2019. Our business had to postpone and then cancel our in person gathering in 2020. While this was tough, we realized that all businesses had to pivot and change throughout last year. But through all these challenges, therein lies new opportunities.

Joshua Tree Conference Group is proud to announce the Apartment Innovation and Marketing Conference for 2021. We are redefining the attendee experience by expanding the conference into three separate events.

Our first event titled Reconnect will take place virtually on May 4-5. AIM Reconnect will focus on bringing our community together. We will highlight discussions and roundtables for all of our multifamily colleagues to reconnect with one another.

Our second event titled Reinvent will take place virtually on August 16-18. AIM Reinvent will focus on innovation demonstrations from our partners. They will focus on new product evolutions, capabilities and implementations. Partners will provide solutions to your challenges.

Our third and main events titled Reimagine will take place in person on October 17-20 at the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, California. Elements of the event will be the same but we've reimagined many parts of AIM to enhance the experience for attendees. For example, we will introduce a TEDX style stage for short and concise presentations.

ABOUT THE EVENT 

Founded in 2005, the Apartment Internet Marketing Conference (AIM Conference®)has been the only multifamily industry conference that focuses on:

• Marketing technology: measuring the real world

• Psychology of marketing

• Automation and artificial intelligence

• Leasing technology

• Future tech

• Transportation and logistics innovations in real estate

• Ethics of personalized data-gathering and marketing

• Selling and marketing cutting-edge enhancements to rental living: service amenities, new technology and shared revenue

• Back to basics: auditing local, search engine and review presence for effectiveness

It is the most detailed and informative event in the industry, and is sure to again attract the industry’s leading buyers of online and transactional services in 2021. Attendance at AIM is limited to executives who own and operate multifamily communities – and our sponsors. AIM is not open to the general public or to non-sponsoring vendors. In 2019, almost 850 attendees joined us for the educational experience.