Apartment Innovation and Marketing Conference: AIM 2026

Who

In 2025, about 850 representatives of multifamily owners and managers attended The Apartment Innovation and Marketing Conference (AIM Conference™). They were connected by three desires:
To solve current business problems
Sharing new learnings, and learning from others
Recharging the personal and professional connections critical to the industry

What

AIM is targeted to apartment professionals who are most concerned about improving the resident leasing and living experience. Our attendees use disparate tools in their search for operational excellence.

Effective marketing, communications and public relations
Improving the rental living experience
Understanding and applying AI
Resident retention
Centralization and specialization of operational talent
Regulatory challenges and evolutions
Smart building automation
Advanced data analytics
Technology breakthroughs
Innovative business model adaptations

Where

AIM will be held at the spectacular Hyatt Regency Resort and Spa in Huntington Beach, California, May 3-6, 2026.

How

AIM will feature approximately 30 stage sessions, a reverse trade show, 40 small-group roundtables, hundreds of meetups, thousands of private meetings and lots and lots of walks along the beach.

Private Business Community

AIM is a professional community. Attendance at AIM is limited to executives who own and operate multifamily communities – and our sponsors. AIM is not open to the general public or to non-sponsoring vendor partners.

We hope to see you in May!
Dennis Cogbill, Managing Director
Steve Lefkovits, Executive Producer

WHY SPONSOR?

AIM provides the year’s best opportunity to meet with and reach decision makers who buy and recommend marketing, leasing, software systems and resident-facing technology. AIM is a sales opportunity for companies that sell to this powerful multifamily customer segment. AIM is not positioned as a “branding” or “presence” event - it’s a serious gathering for people who need to make business decisions.

WHO SPONSORS?

The conference is sponsored by leading industry suppliers. They typically specialize in marketing, software, online services, research, mobile technologies and a variety of other offerings. No other industry conference provides attendees a better opportunity to meet, network and learn from expert service providers who power the resident experience on behalf of property owners and managers.

CLICK HERE FOR SPONSOR INFORMATION

We are back in beautiful Huntington Beach for AIM 2026

Hyatt Regency Huntington Beach Resort & Spa
21500 Pacific Coast Highway
Huntington Beach, CA 92648

Rooming link will be released in October 2025.

Other options:

The Waterfront Beach Resort, a Hilton Hotel
21100 Pacific Coast Hwy, Huntington Beach, CA 92648

(714) 845-8000

Paséa Hotel & Spa
21080 CA-1, Huntington Beach, CA 92648

(855) 622-2472

Please note: AIM is not utilizing the services of a housing service company for booking reservations for AIM. If you get a call or email from anyone stating they are a housing vendor or the Hyatt Regency Huntington Beach and booking rooms for AIM...it is not true.