Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market Moderated by Allison Nesbitt, Vice President of Solutions and National Sales at Zumper, the panel ...
Read article: AIM 2026: Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market ↗October 14, 2026
The Belonging Blueprint: Data-Driven Experiences to Support Mental Wellness for the Next Generation of Renters Kadi, Peter, and Andrew opened the session by addressing loneliness, ...
Read article: AIM 2026: The Belonging Blueprint: Data-Driven Experiences to Support Mental Wellness for the Next Generation of Renters ↗October 14, 2026
The Price is Right: What We've Learned about Fee Transparency Greg Benson, Managing Director of Marketing at Greystar, joined experts from Apartments.com, Yardi, Engrain, and BH ...
Read article: AIM 2026: The Price is Right: What We've Learned about Fee Transparency ↗October 14, 2026
The New Language of Leasing Michael Sherman, SVP of Zillow Rentals, opened the session with a shift in how multifamily should think about data. Instead of analyzing isolated ...
Read article: AIM 2026: The New Language of Leasing ↗August 12, 2025
Marketing What Renters Want Most! (based on survey data) In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO at LCP Media) delivered ...
Read article: AIM 2025: Marketing What Renters Want Most! ↗February 28, 2023
Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture Excuse CORT from over-emphasizing 37%. It’s a key figure that means a lot to the ...
Read article: AIMx 2022: Are you attracting qualified renters? ↗May 17, 2022
The modern renter has evolved - especially in the last year. The pandemic has shifted preferences and changed how we work, travel, communicate, shop, and more. It was a great ...
Read article: AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now ↗May 13, 2022
Industry panel points to preferences, although decisions don’t always align with the customer. Quantitative data and insights shed light on how renters plan to live in a ...
Read article: AIM 2022 Session Recap: Renter Demand vs. Executive Investment ↗May 13, 2021
Renter preferences are changing again as we experience another shift in daily norms. Hear Apartmentlist's Chief Economist, Igor Popov, provide insights on which amenities and ...
Read article: AIM Reconnect: Preparing for a switch in renter preferences ↗.gif)
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