AIMConf Blog

AIM 2025: Growing from Within

Growing from Within: Promoting Opportunities with Equity and Impact

Speakers Jen Tindle, Dana Hill, and Saad Arij explored how multifamily organizations can cultivate...

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AIM 2025: A More Perfect Union

A More Perfect Union: Strategies for Creating a Better Integrated Proptech Stack & Ecosystem

This session brought together a dynamic panel of voices from across the...

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AIM 2025: The Art and Science of Marketing

The Art and Science of Marketing: Leveraging Data to Power Creativity

Jessica Peterka, Derek Miller, and Jocelyn Quallexplored how modern multifamily marketers can...

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AIM 2025: Marketing What Renters Want Most!

Marketing What Renters Want Most! (based on survey data)

In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO...

Renter Behavior Renter Preferences

AIMx 2022: Are you attracting qualified renters?

Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture

Excuse CORT from over-emphasizing 37%. It’s a key figure...

Renter Preferences Social Media

AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now

The modern renter has evolved - especially in the last year.

The pandemic has shifted preferences and changed how we work, travel, communicate, shop,...

Renter Preferences Market Research

AIM 2022 Session Recap: Renter Demand vs. Executive Investment

Industry panel points to preferences, although decisions don’t always align with the customer.

Quantitative data and insights shed light on how...

Renter Preferences

AIM Reconnect: Preparing for a switch in renter preferences

Renter preferences are changing again as we experience another shift in daily norms. Hear Apartmentlist's Chief Economist, Igor Popov, provide...