Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
May 10, 2022
Personally Guidable Virtual Apartment Tours the Next Upgrade for Leasing Coming out of the pandemic, marketers have more and better tech tools to build their virtual tours either ...
Read article: AIM 2022 Session Recap: Tour Talk - Enlightening The Customer With Virtual Experiences ↗December 15, 2021
White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in real estate. During the 2021 AIM session, Leadership ...
Read article: AIM 2021 Session Recap: Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio ↗December 7, 2021
Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and multifamily is no exception.
Read article: AIM 2021 Session Recap: Best Practices in Resident Experience Design ↗November 23, 2021
Leveraging Celebrity Endorsements in Multifamily
Read article: AIM 2021 Session Recap: Celebrity Marketing ↗November 22, 2021
Why Big Owners and Developers are Switching to Buying Internet in Bulk Over the last 18 months, technology adoption for both multifamily communities and residents has accelerated ...
Read article: AIM 2021 Session Recap: The Bulk Managed WiFi Evolution ↗November 22, 2021
Under the Influence: Maximizing Influencer Content in Multifamily
Read article: AIM 2021 Session Recap: Is Influencer Marketing Relevant to Multifamily Rentals and Leasing? ↗November 16, 2021
Calculations and Considerations for PropTech Investments There is currently no shortage of investment opportunities in the property technology space. But determining which ...
Read article: AIM 2021 Session Recap: Entrepreneurship and Personal Finance ↗November 16, 2021
From Seven Great Brands. If it’s not broken, don’t fix it. Learn from it.
Read article: AIM 2021 Session Recap: Seven Executive Marketing Lessons ↗May 15, 2021
Lessons Learned, Different Perspectives and Practical Tips to Get Started or Boost What You’re Doing Now Join us for a discussion with those on the front lines who have ...
Read article: AIM Reconnect: An Inside Look at Self-Guided Tours ↗March 25, 2020
Will Automation End Leasing Agents? Automated self-guided tours were the talk of the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which took place at the ...
Read article: AIM 2019 Session Recap: Will Automation End Leasing Agents? ↗March 1, 2020
The New Financial Amenity Game Millennials may not have invented the subscription economy, but they’ve expanded it beyond our wildest dreams. And they can teach us a lot about ...
Read article: AIM 2019 Session Recap: The New Financial Amenity Game ↗March 1, 2020
The Future of Multifamily in 9 Startup Presentations One of the benefits of attending the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which took place at ...
Read article: AIM 2019 Session Recap: The Future of Multifamily in 9 Startup Presentations ↗March 1, 2020
Technology Investment Outlook 2020 Staying current with technology is in itself a challenging business, as property management systems (PMS), property revenue management (PRM) and ...
Read article: AIM 2019 Session Recap: Technology Investment Outlook 2020 ↗March 1, 2020
Smart Home Due Diligence and Security If you think everyone wants smart home technology, there may be several surprises for you down the road. Its operational complexity ...
Read article: AIM 2019 Session Recap: Smart Home Due Diligence and Security ↗March 1, 2020
Why Renters Leave? Don’t Beat Yourself Up! When good renters break or fail to renew a lease, we’re often left wondering, “Why did that happen?” Well, wonder no more: For the 14th ...
Read article: AIM 2019 Session Recap: Why Renters Leave ↗March 1, 2020
Psychological Marketing: The Mind Games You Need To Master Psychology plays an enormous part in marketing, as companies utilize behavior tactics to increase revenue and influence ...
Read article: AIM 2019 Session Recap: Psychological Marketing ↗February 29, 2020
Ask Me Anything: Listing Site Leaders Answer All Questions By the nature of its business, an Internet Listings Services (ILS) is an a unique position to gather and analyze data ...
Read article: AIM 2019 Session Recap: Ask Me Anything - Listing Site Leaders Answer All Questions ↗September 26, 2019
Yardi Technology TrendTalk Today’s talk show format is one of the most popular in television. At the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which ...
Read article: AIM 2019 Session Recap: Yardi Technology TrendTalk ↗September 26, 2019
3rd Party Management - Ripe for Disruption? Is it a good or a bad thing that AI may surpass humans in certain areas of property management? That was the question as a panel of ...
Read article: AIM 2019 Session Recap: 3rd Party Management - Ripe for Disruption? ↗September 26, 2019
Brand Building: Dancing Outside of the Box Like No One's Watching Is building an online brand in the residential industry as important as it is in consumer industries? That ...
Read article: AIM 2019 Session Recap: Brand Building ↗
