Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Price Is Wrong: A Game Show for Getting It Right Hosted by Julie Blanc, co-founder and CEO of Rentana, the game-show-style session featured Mark Limpert of Orion Real Estate ...
Read article: AIM 2026: The Price Is Wrong: A Game Show for Getting It Right ↗October 14, 2026
Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter Moderated by Reid Wicoff, co-founder and CEO of Digible, the discussion featured Lindsay Jacobs, SVP of ...
Read article: AIM 2026: Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter ↗October 14, 2026
Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease Andrew Cederlind, President and COO of Conversion Logix, opened the session with a ...
Read article: AIM 2026: Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease ↗October 14, 2026
Messaging That Moves: Storyboarding the Prospect Journey Matthew Kilmurry, Founder & CEO of Apartment Geofencing, and Jenna Miller, Vice President of Customer Experience at ...
Read article: AIM 2026: Messaging That Moves: Storyboarding the Prospect Journey ↗October 14, 2026
The Attribution Revolution: Turning Data into Winning Decisions Moderated by Stuart Richens of Apartments.com, the panel featured Kelley Shannon of Buzzuto, Robert Lee of Hyly.AI, ...
Read article: AIM 2026: The Attribution Revolution: Turning Data into Winning Decisions ↗October 14, 2026
The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI Moderated by Annika Navac of The Bainbridge Companies, the discussion featured Heidi Jehlicka of The ...
Read article: AIM 2026: The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI ↗October 14, 2026
AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World Mike Whaling of 30 Lines and Derek Miller of The Sterling Group addressed ...
Read article: AIM 2026: AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World ↗August 21, 2025
The Art and Science of Marketing: Leveraging Data to Power Creativity Jessica Peterka, Derek Miller, and Jocelyn Quall explored how modern multifamily marketers can strike a ...
Read article: AIM 2025: The Art and Science of Marketing ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) PanelistsSiobhan Park, Devin Lusk, and Michael DeFrang delivered a humorous but hard-hitting critique of ...
Read article: AIM 2025: Stupid Marketing Sh*t ↗August 14, 2025
Maximizing Marketing Efficiency: How Two Industry-Leading Multifamily Owners Achieved Success Through Consolidation & Specialization In a highly practical session, Michelle ...
Read article: AIM 2025: Maximizing Marketing Efficiency ↗August 12, 2025
Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning In “Decoding the Digital Dialogue,” Annette Valle and Matthew Cummings explored ...
Read article: AIM 2025: Decoding the Digital Dialouge ↗August 12, 2025
Marketing What Renters Want Most! (based on survey data) In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO at LCP Media) delivered ...
Read article: AIM 2025: Marketing What Renters Want Most! ↗July 5, 2023
Technology improving onsite productivity, especially in the leasing office. With rents trending down, interest rates trending up, and operators needing to become more ...
Read article: AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes ↗June 6, 2023
“Search experience optimization” is the new way to look at SEO. Given recent rapid advances in artificial intelligence, the future of apartment search is evolving. There’s a new ...
Read article: AIM 2023: AI and the (rapidly evolving) state of search ↗March 21, 2023
Q3 Brought an End to Coasting on 2021 Multifamily Demand The multifamily industry managed to ride the wave of an historic 2021 all the way through the first half of this year, ...
Read article: AIMx 2022: Views From the Rollercoaster ↗May 15, 2021
What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and finally what’s your wish-list ...
Read article: AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond ↗
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