AIMConf Blog

AIM 2025: Growing from Within

Growing from Within: Promoting Opportunities with Equity and Impact

Speakers Jen Tindle, Dana Hill, and Saad Arij explored how multifamily organizations can cultivate...

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AIM 2025: A More Perfect Union

A More Perfect Union: Strategies for Creating a Better Integrated Proptech Stack & Ecosystem

This session brought together a dynamic panel of voices from across the...

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AIM 2025: The Art and Science of Marketing

The Art and Science of Marketing: Leveraging Data to Power Creativity

Jessica Peterka, Derek Miller, and Jocelyn Quallexplored how modern multifamily marketers can...

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AIM 2025: The Art and Science of Marketing

The Art and Science of Marketing: Leveraging Data to Power Creativity

Jessica Peterka, Derek Miller, and Jocelyn Quallexplored how modern...

Marketing Marketing Analytics

AIM 2025: Stupid Marketing Sh*t

Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too)

PanelistsSiobhan Park, Devin Lusk, and Michael DeFrang delivered a humorous...

Marketing Analytics Property Management

AIM 2025: Maximizing Marketing Efficiency

Maximizing Marketing Efficiency: How Two Industry-Leading Multifamily Owners Achieved Success Through Consolidation & Specialization

In a highly...

Marketing Analytics Social Media

AIM 2025: Decoding the Digital Dialouge

Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning

In “Decoding the Digital Dialogue,” Annette Valle...

Marketing Analytics Renter Preferences

AIM 2025: Marketing What Renters Want Most!

Marketing What Renters Want Most! (based on survey data)

In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO...

Marketing Analytics Branding

AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes

Technology improving onsite productivity, especially in the leasing office.

With rents trending down, interest rates trending up, and operators...

Marketing Analytics Market Research

AIM 2023: AI and the (rapidly evolving) state of search

“Search experience optimization” is the new way to look at SEO.

Given recent rapid advances in artificial intelligence, the future of apartment...

Marketing Analytics Market Research

AIMx 2022: Views From the Rollercoaster

Q3 Brought an End to Coasting on 2021 Multifamily Demand

The multifamily industry managed to ride the wave of an historic 2021 all the way through...

Marketing Data Marketing Analytics

AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond

What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and...