Ideas worth sharing

AIM insights.

Perspectives on apartment innovation and the people behind it.

October 14, 2026

AIM 2026: Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All

Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All The session challenged multifamily’s long-standing focus on star ratings by arguing that the content ...

Read article ↗

May 15, 2021

AIM Reconnect: Online Reputation and the Pandemic Impact

Join us to discuss how the global pandemic affected online ratings and reviews and challenged previously held ideas of resident satisfaction. We’ll share actionable data showing ...

Read article ↗

Stay connected

AIM 2027, in your inbox.

Get conference news and updates as the 2027 experience comes together.

For AIM updates and questions, contact the AIM team.