Ideas worth sharing

AIM insights.

Perspectives on apartment innovation and the people behind it.

December 7, 2021

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its share of reimaging how it ...

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November 22, 2021

AIM 2021 Session Recap: Pets: Love, Marketing, and Lifetime Value

We love claiming to be pet-friendly. We love it because we know the marketing power of promoting pet-friendliness in today’s pet obsessed marketplace. But are we as pet-friendly ...

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June 1, 2020

AIM 2020 Webinar Recap - Pets: Love, Marketing and Lifetime Value

The Value of Being Pet-Friendly

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