Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
*Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases Ashley McGovern of Nurture Boss, Gunnar Blakeway-Walen of FLATS, and Stacey Feeney, founder ...
Read article: AIM 2026: *Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) Co-Speaker Christina Singleton, Speaker Shelby Moore, and Micro-Influencer Aleena Ferlin explored the ...
Read article: AIM 2025: Think Small, Win Big ↗August 12, 2025
Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning In “Decoding the Digital Dialogue,” Annette Valle and Matthew Cummings explored ...
Read article: AIM 2025: Decoding the Digital Dialouge ↗May 17, 2022
The modern renter has evolved - especially in the last year. The pandemic has shifted preferences and changed how we work, travel, communicate, shop, and more. It was a great ...
Read article: AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now ↗May 11, 2022
TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.
Read article: AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days ↗May 11, 2022
From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe... Nick Tran, recently Global Director of Marketing at TikTok, had plenty of ...
Read article: AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections ↗December 1, 2021
You have the data, but what are its limitations and do the metrics really tell the whole story? During the 2021 AIM session Social Media Data Mining, expert panelists discussed ...
Read article: AIM 2021 Session Recap: Social Media Data Mining ↗November 23, 2021
PR and Reputation Considerations The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is the post-moratorium period that ...
Read article: AIM 2021 Session Recap: The End of the Eviction Moratorium ↗November 22, 2021
Under the Influence: Maximizing Influencer Content in Multifamily
Read article: AIM 2021 Session Recap: Is Influencer Marketing Relevant to Multifamily Rentals and Leasing? ↗.gif)
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