
May 13, 2022
The cookies aren't necessarily getting stale, they are simply disappearing. Marketers who rely on them for either third-party data or even first-party data need to be aware of ...
Read article: AIM 2022 Session Recap: What Happens When The Cookie Crumbles... ↗
May 15, 2021
Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer journey, activate experiences with data, and track ROI in a ...
Read article: AIM Reconnect - Marketing Attribution: Valuing The Customer Journey ↗
May 8, 2021
There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy rules designed to benefit consumers. These new regulations also ...
Read article: AIM 2021 Webinar Recap - Compliance in the Digital Age ↗