AIMConf Blog

AIM 2025: Growing from Within

Growing from Within: Promoting Opportunities with Equity and Impact

Speakers Jen Tindle, Dana Hill, and Saad Arij explored how multifamily organizations can cultivate...

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AIM 2025: A More Perfect Union

A More Perfect Union: Strategies for Creating a Better Integrated Proptech Stack & Ecosystem

This session brought together a dynamic panel of voices from across the...

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AIM 2025: The Art and Science of Marketing

The Art and Science of Marketing: Leveraging Data to Power Creativity

Jessica Peterka, Derek Miller, and Jocelyn Quallexplored how modern multifamily marketers can...

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AIM 2025: The Reality Gap

The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel

In the AIM 2025 session “The...

AI Renter Behavior

AIM 2025: Google Insights

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys

In a high-energy session sponsored by RealPage,...

Renter Behavior Market Research

AIM 2025: Making Sense of the Market

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most...

Renter Behavior Renter Preferences

AIMx 2022: Are you attracting qualified renters?

Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture

Excuse CORT from over-emphasizing 37%. It’s a key figure...

Renter Behavior

AIM Reconnect: Insights into Apartment Renter Behaviors

Jump into this roundtable to explore renter behavior from a range of perspectives. We’ll explore a handful to top insights about how renters engage...