Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Price Is Wrong: A Game Show for Getting It Right Hosted by Julie Blanc, co-founder and CEO of Rentana, the game-show-style session featured Mark Limpert of Orion Real Estate ...
Read article: AIM 2026: The Price Is Wrong: A Game Show for Getting It Right ↗October 14, 2026
Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All The session challenged multifamily’s long-standing focus on star ratings by arguing that the content ...
Read article: AIM 2026: Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All ↗October 14, 2026
The Multifamily AEO Visibility Index - Where Do You Stand? Matthew Woods, CEO of Apartment List, was joined by Kyra Lambo, VP of Marketing at EQR, and Harrison MacLean of Profound ...
Read article: AIM 2026: The Multifamily AEO Visibility Index - Where Do You Stand? ↗October 14, 2026
*Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases Ashley McGovern of Nurture Boss, Gunnar Blakeway-Walen of FLATS, and Stacey Feeney, founder ...
Read article: AIM 2026: *Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases ↗October 14, 2026
Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease Andrew Cederlind, President and COO of Conversion Logix, opened the session with a ...
Read article: AIM 2026: Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease ↗October 14, 2026
Messaging That Moves: Storyboarding the Prospect Journey Matthew Kilmurry, Founder & CEO of Apartment Geofencing, and Jenna Miller, Vice President of Customer Experience at ...
Read article: AIM 2026: Messaging That Moves: Storyboarding the Prospect Journey ↗October 14, 2026
The Attribution Revolution: Turning Data into Winning Decisions Moderated by Stuart Richens of Apartments.com, the panel featured Kelley Shannon of Buzzuto, Robert Lee of Hyly.AI, ...
Read article: AIM 2026: The Attribution Revolution: Turning Data into Winning Decisions ↗October 14, 2026
The Price is Right: What We've Learned about Fee Transparency Greg Benson, Managing Director of Marketing at Greystar, joined experts from Apartments.com, Yardi, Engrain, and BH ...
Read article: AIM 2026: The Price is Right: What We've Learned about Fee Transparency ↗October 14, 2026
The New Language of Leasing Michael Sherman, SVP of Zillow Rentals, opened the session with a shift in how multifamily should think about data. Instead of analyzing isolated ...
Read article: AIM 2026: The New Language of Leasing ↗August 14, 2025
The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel In the AIM 2025 session “The Reality Gap,” Kristen Miller, Chris ...
Read article: AIM 2025: The Reality Gap ↗July 22, 2025
Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys In a high-energy session sponsored by RealPage, Google’s Carlos Rubio and RealPage ...
Read article: AIM 2025: Google Insights ↗July 14, 2025
Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session with ...
Read article: AIM 2025: Making Sense of the Market ↗February 28, 2023
Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture Excuse CORT from over-emphasizing 37%. It’s a key figure that means a lot to the ...
Read article: AIMx 2022: Are you attracting qualified renters? ↗May 15, 2021
Jump into this roundtable to explore renter behavior from a range of perspectives. We’ll explore a handful to top insights about how renters engage in the apartment search process ...
Read article: AIM Reconnect: Insights into Apartment Renter Behaviors ↗.gif)
