Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
April 20, 2026
Every year, operators leave conferences with pages of notes, dozens of conversations, and great intentions. But too often, nothing actually gets implemented. That is exactly why ...
Read article: Pre-AIM webinar: How Operators Should Plan Their Conference Meetings ↗September 4, 2025
The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words It’s not often that a session makes you laugh and rethink your entire marketing strategy in the same breath, ...
Read article: AIM 2025: The High Cost of Hyperbole ↗September 4, 2025
From Third-Party Dependence to Digital Independence: The Corporate ILS as the New Multifamily Frontier In today’s fiercely competitive digital landscape, real estate players are ...
Read article: AIM 2025: From Third-Party Dependence to Digital Independence ↗September 2, 2025
Don't Fumble the Handoff: Creating a Smooth Move-In Process Move-in day isn't just about keys and checklists—it's the pivotal first impression that can define a resident's entire ...
Read article: AIM 2025: Don't Fumble the Handoff ↗September 2, 2025
White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze In a session led by Lydia Zaragoza and Jules Flesner, attendees explored the vital yet often overlooked ...
Read article: AIM 2025: White-Label vs. Native Apps ↗September 2, 2025
Rethinking Renting: Leveraging Flexible Living to Attract and Retain Residents What Uber did to transportation and Airbnb did to travel, flexible living is doing to multifamily. ...
Read article: AIM 2025: Rethinking Renting ↗August 28, 2025
When Crisis Calls: You Are Not Alone - Building Resilient Communication for Multifamily Properties A man in a bathrobe with a shotgun, a viral HOA newsletter rumor, and a New York ...
Read article: AIM 2025: When Crisis Calls ↗August 28, 2025
Loyalty as a Leasing Engine What if your most powerful leasing tool wasn’t SEO, ILS, or advertising spend—but the residents already living in your community? That was the bold ...
Read article: AIM 2025: Loyalty as a Leasing Engine ↗August 28, 2025
Centralization for Third-Party Management There’s a big difference between talking about centralization and actually implementing it—especially when you don’t own the assets. ...
Read article: AIM 2025: Centralization for Third-Party Management ↗August 27, 2025
Criticism to Credibility: Building Renter Trust Through Transparency What do Disneyland pumpkins, hidden fees, and resident trust have in common? For Carla Alisea and Laurel ...
Read article: AIM 2025: Criticism to Credibility ↗August 27, 2025
Your Residents Are Talking—Are You Listening? Brad Robbins, Principal Product Evangelist at Flex, kicked off his session with energy, humor, and personal anecdotes that reflected ...
Read article: AIM 2025: Your Residents Are Talking—Are You Listening? ↗August 27, 2025
The Pathway to Innovation What does it take to turn good ideas into great execution in an industry known for caution and complexity? That’s the question tackled by Samantha ...
Read article: AIM 2025: The Pathway to Innovation ↗August 21, 2025
Growing from Within: Promoting Opportunities with Equity and Impact Speakers Jen Tindle, Dana Hill, and Saad Arij explored how multifamily organizations can cultivate internal ...
Read article: AIM 2025: Growing from Within ↗August 21, 2025
A More Perfect Union: Strategies for Creating a Better Integrated Proptech Stack & Ecosystem This session brought together a dynamic panel of voices from across the ...
Read article: AIM 2025: A More Perfect Union ↗August 21, 2025
The Art and Science of Marketing: Leveraging Data to Power Creativity Jessica Peterka, Derek Miller, and Jocelyn Quall explored how modern multifamily marketers can strike a ...
Read article: AIM 2025: The Art and Science of Marketing ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) Co-Speaker Christina Singleton, Speaker Shelby Moore, and Micro-Influencer Aleena Ferlin explored the ...
Read article: AIM 2025: Think Small, Win Big ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) PanelistsSiobhan Park, Devin Lusk, and Michael DeFrang delivered a humorous but hard-hitting critique of ...
Read article: AIM 2025: Stupid Marketing Sh*t ↗August 19, 2025
More Than Stars: How Maintenance Drives Resident Reviews in the Age of FTC Accountability In the engaging AIM 2025 session “More Than Stars,” speakers Dani Black, Chief Revenue ...
Read article: AIM 2025: More Than Stars ↗August 14, 2025
Maximizing Marketing Efficiency: How Two Industry-Leading Multifamily Owners Achieved Success Through Consolidation & Specialization In a highly practical session, Michelle ...
Read article: AIM 2025: Maximizing Marketing Efficiency ↗August 14, 2025
Started From The Bottom (Of The Funnel), Now We're Here: Leveraging AI Beyond the Lead This session brought together four multifamily marketing leaders—Dana Pate, Scott Allan, ...
Read article: AIM 2025: Started From The Bottom ↗.png)
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