Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Price Is Wrong: A Game Show for Getting It Right Hosted by Julie Blanc, co-founder and CEO of Rentana, the game-show-style session featured Mark Limpert of Orion Real Estate ...
Read article: AIM 2026: The Price Is Wrong: A Game Show for Getting It Right ↗October 14, 2026
From SaaS to RaaS: Why Results Are the Only Solution That Matters Moderated by Scott Allan of Property Vista, the panel featured Leah Downie of Gallery Residential, Chelsea Proehl ...
Read article: AIM 2026: From SaaS to RaaS: Why Results Are the Only Solution That Matters ↗October 14, 2026
Bilt Comedy & Rewards Show Hosted by Margette Hepfner, President of Housing at Bilt and Matt Friend, Director of Neighborhood Comdey, the session honored leaders from Bozzuto, ...
Read article: AIM 2026: Bilt Comedy & Rewards Show – Hosted by comedian and Bilt Director of Neighborhood Comedy, Matt Friend, and honoring marketing executives from Avenue5, Bozzuto, RPM, Thrive, and Windsor ↗October 14, 2026
From Leases to Capital and Contracts: How Multifamily Marketers Win Investors, JV Equity, and Third-party Management The panel featured Liz Tennican, Managing Partner, Head of ...
Read article: AIM 2026: From Leases to Capital and Contracts: How Multifamily Marketers Win Investors, JV Equity, and Third-party Management ↗October 14, 2026
Your Digital Double: A Hands-On Agent-Building Workshop Kristi Fickert of Curie and Justin Jones of SmartRent, co-founders of the AI Exchange, challenged attendees to move beyond ...
Read article: AIM 2026: Your Digital Double: A Hands-On Agent-Building Workshop ↗October 14, 2026
Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market Moderated by Allison Nesbitt, Vice President of Solutions and National Sales at Zumper, the panel ...
Read article: AIM 2026: Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market ↗October 14, 2026
Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate Sebastian Jimenez, founder and CEO of Rilla, framed sales as a competitive sport: talented players need ...
Read article: AIM 2026: Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate ↗October 14, 2026
Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All The session challenged multifamily’s long-standing focus on star ratings by arguing that the content ...
Read article: AIM 2026: Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All ↗October 14, 2026
The Belonging Blueprint: Data-Driven Experiences to Support Mental Wellness for the Next Generation of Renters Kadi, Peter, and Andrew opened the session by addressing loneliness, ...
Read article: AIM 2026: The Belonging Blueprint: Data-Driven Experiences to Support Mental Wellness for the Next Generation of Renters ↗October 14, 2026
Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter Moderated by Reid Wicoff, co-founder and CEO of Digible, the discussion featured Lindsay Jacobs, SVP of ...
Read article: AIM 2026: Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter ↗October 14, 2026
The Multifamily AEO Visibility Index - Where Do You Stand? Matthew Woods, CEO of Apartment List, was joined by Kyra Lambo, VP of Marketing at EQR, and Harrison MacLean of Profound ...
Read article: AIM 2026: The Multifamily AEO Visibility Index - Where Do You Stand? ↗October 14, 2026
Canva for Multifamily Workshop Jordan Restad and Jordan Harkins of Thrive Communities framed the session around an increasingly common tension: traditional designers want ...
Read article: AIM 2026: Canva for Multifamily Workshop ↗October 14, 2026
*Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases Ashley McGovern of Nurture Boss, Gunnar Blakeway-Walen of FLATS, and Stacey Feeney, founder ...
Read article: AIM 2026: *Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases ↗October 14, 2026
LLMs as the New OS: Preparing for Rent Payments in ChatGPT, Applications in Claude, and Renewals in Gemini The panel brought together Christi Weinstein, COO of BH, and Michelle ...
Read article: AIM 2026: LLMs as the New OS: Preparing for Rent Payments in ChatGPT, Applications in Claude, and Renewals in Gemini ↗October 14, 2026
Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease Andrew Cederlind, President and COO of Conversion Logix, opened the session with a ...
Read article: AIM 2026: Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease ↗October 14, 2026
The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower Moderated by Stacy Stemen of Passco Companies, the panel featured Kelly McCunniff of ...
Read article: AIM 2026: The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower ↗October 14, 2026
How AI Ruins Multifamily Operations (And how to stop it from ruining yours) The session opened with a provocative premise: AI can actually make multifamily operations worse. The ...
Read article: AIM 2026: How AI Ruins Multifamily Operations (And how to stop it from ruining yours) ↗October 14, 2026
Messaging That Moves: Storyboarding the Prospect Journey Matthew Kilmurry, Founder & CEO of Apartment Geofencing, and Jenna Miller, Vice President of Customer Experience at ...
Read article: AIM 2026: Messaging That Moves: Storyboarding the Prospect Journey ↗October 14, 2026
Protecting NOI Starts with the Resident Experience Moderated by Brad Robins of Flex, the panel featured Courtney Bagwell of Cardinal Group Companies, Ryan Raser of GWR Management, ...
Read article: AIM 2026: Protecting NOI Starts with the Resident Experience ↗October 14, 2026
Small Acts, Big Impact: How Micro-Service Activations Differentiate Communities, Reduce Turnover, and Boost Retention Adalyia Parker, Executive Director for the 29:11 Project, and ...
Read article: AIM 2026: Small Acts, Big Impact: How Micro-Service Activations Differentiate Communities, Reduce Turnover, and Boost Retention ↗.gif)