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AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting...

AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers...

AIM 2024: You Need Help from Operations! But You Need Good Data First…

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

...

AIM 2024: Harmonizing Your Tech Stack & Resident Experience

Harmonizing Your Tech Stack & Resident Experience

It’s key for all levels of onsite employees to be on board in the process from the start.

If you...

AIM 2024: The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton

The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton

Branding starts by providing your customers with...

AIM 2024: Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs

Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs

Apartment companies seek creative ways to drive revenue.

In this...

AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions

The Game Show Showdown: Challenging Multifamily Marketing Assumptions

Don’t always believe what you hear about apartment resident preferences.

...

AIM 2024: Leveraging Anonymized Mobile Location Data for Market Research & Advertising

Leveraging Anonymized Mobile Location Data for Market Research & Advertising

There is data about where your prospects live, work, and play so they...

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