AIMConf Blog

Maximizing Marketing Efficiency: How Two Industry-Leading Multifamily Owners Achieved Success Through Consolidation & Specialization

In a highly...

Started From The Bottom (Of The Funnel), Now We're Here: Leveraging AI Beyond the Lead

This session brought together four multifamily marketing...

The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel

In the AIM 2025 session “The...

Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning

In “Decoding the Digital Dialogue,” Annette Valle...

Vendor Management: Not Boring, We Promise! (Save more money while reducing your risk.)

This session delivered on its name with a lively and...

Marketing What Renters Want Most! (based on survey data)

In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO...

After the Keynote: The Purpose Gap: Why Vision Alone Isn't Enough

Rocky Garza and Jamie Gorski led a high-energy, introspective session focused on...

Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing

Friction Feud was presented in a game show format to spotlight how...

Legal Compliance in Apartment Marketing: What to Watch For Now 

In an era of increasing regulatory scrutiny, the session delivered practical...