AIMConf Blog

After the Keynote: The Purpose Gap: Why Vision Alone Isn't Enough

Rocky Garza and Jamie Gorski led a high-energy, introspective session focused on...

Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing

Friction Feud was presented in a game show format to spotlight how...

Legal Compliance in Apartment Marketing: What to Watch For Now 

In an era of increasing regulatory scrutiny, the session delivered practical...

Apartment Marketing in a World of Price Transparency

In a candid, fast-paced session, five industry and adjacent-market leaders tackled one of...

Survive or Thrive: Tenant Expectations in the Era of Instant Gratification

In their engaging session, Dana Dunford and Richard Matricaria challenged...

Beyond the Theory: Building Real Campaigns with Generative AI

Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful...

White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

The future of multifamily is being rewritten—not in boardrooms, but in the...

Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process

At AIM 2025, a powerhouse panel of industry...

Opening Keynote: Lead Like You, Not Like Them 

Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead...