Ideas worth sharing

AIM insights.

Perspectives on apartment innovation and the people behind it.

August 28, 2025

AIM 2025: Loyalty as a Leasing Engine

Loyalty as a Leasing Engine What if your most powerful leasing tool wasn’t SEO, ILS, or advertising spend—but the residents already living in your community? That was the bold ...

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July 5, 2023

AIM 2023: Recruitment, Retention, and Productivity: The Three-Legged Stool to Success

Here are best practices for building and keeping qualified teams. As more apartment onsite teams are being tasked with running lean and doing more with less, associate retention ...

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