Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Price Is Wrong: A Game Show for Getting It Right Hosted by Julie Blanc, co-founder and CEO of Rentana, the game-show-style session featured Mark Limpert of Orion Real Estate ...
Read article: AIM 2026: The Price Is Wrong: A Game Show for Getting It Right ↗October 14, 2026
Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market Moderated by Allison Nesbitt, Vice President of Solutions and National Sales at Zumper, the panel ...
Read article: AIM 2026: Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market ↗October 14, 2026
Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate Sebastian Jimenez, founder and CEO of Rilla, framed sales as a competitive sport: talented players need ...
Read article: AIM 2026: Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate ↗October 14, 2026
Relay to Results: Aligning Marketing & Operations for the Win Featuring Diana Norbury, Sierra Berg, and Esther Bondardi, the session examined four legs of the multifamily ...
Read article: AIM 2026: Relay to Results: Aligning Marketing & Operations for the Win ↗October 14, 2026
The New Language of Leasing Michael Sherman, SVP of Zillow Rentals, opened the session with a shift in how multifamily should think about data. Instead of analyzing isolated ...
Read article: AIM 2026: The New Language of Leasing ↗September 3, 2023
Beyond AI Leasing Agents: What’s Next Ellen Thompson, CEO, Respage, says when it comes to artificial intelligence (AI), the apartment industry ahead of other industries. “We ...
Read article: AIM 2023: Beyond AI Leasing Agents: What’s Next ↗July 5, 2023
Centralization models will look slightly different for each organization, based on geographical footprint, ownership, workforce, and technology stack. Centralizing key functions ...
Read article: AIM 2023: How Centralization is being Re-invented/Democratized by Proptech for Small & Large Firms ↗May 16, 2022
Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months. On how to overcome this, ...
Read article: AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages ↗May 16, 2022
Multifamily operators have been embracing automation for years... And trends including the Great Resignation, remote work, unprecedented amounts of venture capital, and cheap ...
Read article: AIM 2022 Session Recap: Meet The Leasing Office of The Future ↗August 26, 2021
At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to move - which can create heavy workloads for onsite teams. ...
Read article: AIM Reinvent - The right renters, at the right time ↗August 26, 2021
With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an influx of leads. Learn about Rentable’s approach to ...
Read article: AIM Reinvent - Managing the Renter Rush: A Guide to Converting Leads in Today’s Market ↗May 15, 2021
The COVID-19 pandemic has triggered one of the largest migration waves in recent memory, as stay-at-home orders prompted every American to reevaluate their living situation. Some ...
Read article: AIM Reconnect: Are we on the verge of the BIGGEST leasing season yet? ↗May 15, 2021
Join us to discuss: Changing consumer behavior New leasing strategies Technology Industry data/reports Leading/managing through change Presenter: Chris Kostoulas, Cofounder, COO ...
Read article: AIM Reconnect: Marketing & leasing in a post-pandemic world ↗May 15, 2021
Your customers live in a hyper-connected world and expect to have a consistent experience as they switch between mobile phones, tablets, laptops, and even the tech they utilize ...
Read article: AIM Reconnect: Leveraging Marketing Automation to Improve Your Leasing Journey ↗May 13, 2021
Multifamily properties have leads coming from multiple sources and in multiple forms. Knowing which leads to follow-up with and when to follow-up with those leads can be confusing ...
Read article: AIM Reconnect: Solving the Lead Paradox with an AI Leasing Assistant ↗May 13, 2021
As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important than they ever have been. Presented by: John Hall, Sales ...
Read article: AIM Reconnect: The New Normal ↗
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