Louise Austin is the Director of Marketing and Communications at Essex Property Trust, based in the San Francisco Bay Area. She is responsible for marketing strategy, tactics and execution at Essex, as well as internal and resident communications and customer care. Formerly Director of Marketing for a fintech startup and Vice President of premium credit products for VISA USA, she brings a fresh perspective to the multifamily housing industry.
Louise earned her bachelors’ degrees in Economics and Psychology at the University of Melbourne, Australia, and her MBA at UC Berkeley.
Esther Bonardi has more than 25 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for more than 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department and now serves as Vice President of Marketing, overseeing marketing strategy and initiatives for this global organization’s full product line, including residential, affordable housing, senior living, commercial, investment management, energy and more.
Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with 16,000 units in 67 multifamily residential communities throughout the western United States.
Her extensive development background and experience in a multitude of markets allows her to successfully create and implement innovative marketing plans for new product, stabilized communities and properties undergoing renovation. Her expertise includes market research, product repositioning, branding, multimedia advertising and online marketing strategies.
Kitty has over 30 years of marketing and education experience, specializing in marketing, training and communications. Her excellent presentation, communication and interpersonal skills have made her a sought after speaker and facilitator. Her ability to think creatively and generate fresh ideas in today’s ever changing market makes her a true asset to the multifamily industry.
Kitty started her career in the trenches as a leasing agent, and worked her way through management, winning awards in marketing, management and training throughout her career.
Her drive, determination and belief of constant never-ending improvement provides critical thinking that questions the status quo and develops break-through marketing and training programs that drive revenue and create continued success for her team.
As Vice President of Marketing at Denver-based Mission Rock Residential, Marcella oversees both the quality and accuracy of the portfolio’s branding and digital footprint. This includes 110 communities with over 25,000 units in 13 states where she and her team oversee each community’s property website, paid advertising, search engine optimization and management, Google PPC, reputation management, social media, and leveraging market data and trends to customize each community’s marketing strategy. Her and her team’s efforts ensure accurate brand representation and enhanced online customer experience while securing cost-effective efforts.
Marcella joined Mission Rock Residential in 2012, at the company’s start (she is employee #8!), as Director of Sales and Marketing. The MRR portfolio has grown from zero communities to 110 in just 6 years. Marcella brings 15 years industry experience, where she began onsite as a leasing consultant and developed into the property manager role. She then moved into her corporate marketing experience as a marketing assistant where she continues to evolve.
Marcella is a graduate of Florida State University and attended St. Thomas University, in Miami, FL for her Master’s of Business Administration.
Robert joined Steadfast’s multifamily team in 2013 leading the creation of a marketing platform to build brand awareness and enhance visibility for Steadfast’s growing residential real estate portfolio. Today, Robert continues to oversee multifamily marketing and is responsible for the branding, communication and experience initiatives for Steadfast Companies. In addition, Robert supports the company’s senior living platform, capital projects including value add and interior design, as well as leading the company’s charitable foundation, the Steadfast Giving Tree.
Robert received his Bachelor of Arts degree in Business Administration, with an emphasis in Marketing, from California State University at Fullerton.
Since joining Princeton Properties in 1995, Ms. Greenough's focus has been on revenue generation from marketing, media development, relationship building and nurturing its online presence. Areas of expertise and focus include website design and development, search engine and social media marketing, customer services, promotions, public relations as well as implementation of technology, software, sales and leasing procedures.
Ms. Greenough has been a guest speaker and session panelist at national and regional industry conferences including the Apartment Internet Marketing (AIM) Conference, New England Relocation Association (NERA), Corporate Housing Providers Association (CHPA), International Builders Show (IBS), National Apartment Association Education Conference (NAA) and the Rental Housing Association (RHA). She serves on NAA Technology Committee and NAA Marketing Committee as well as on the inaugural AIM Advisory Board. She is a licensed Massachusetts realtor (inactive), National Apartment Leasing Professional (NALP), Certified for Design, HTML and Photoshop.
Mr. Hicks is President of TDC Management where he is responsible for the operational oversight of all multifamily and student properties nationwide for The Dinerstein Companies (TDC). Prior to joining TDC, Clay was a Managing Director for Greystar, where he helped direct the operations of more than 40,000 units of real estate operations in the Central South Region. Clay is a proud graduate of Texas A&M University, where he was a member of their 1998 Big 12 Championship football team. He currently sits in executive positions on the board for both the Texas Apartment Association and Houston Apartment Association, where he was named to the inaugural "Forty Under 40" class.
Laurel Howell is Vice President of Marketing at Bell Partners Inc. In her role, she oversees Bell’s corporate and property marketing initiatives including branding, digital, campaign creation and PR.
Prior to joining Bell Partners in 2018, Laurel was at Kettler for 13 years where she oversaw the marketing department, successfully completed over 60 lease-ups, oversaw roll-out of 3 award winning corporate websites and created a digital marketing group. In addition she was involved in Business Development helping the company to grow from 16,000 to over 32,000 units eventually moving into a BD role and leading up Kettler’s Advisory Services department which assisted internal and external clients with pre-development and development consulting.
Prior to Kettler, Laurel was with Archstone and Charles E Smith heading up Internet Marketing initiatives.
Arthur Kosmider is the Marketing Director for Lefrak providing strategic direction and overseeing all brand, marketing and public relations initiatives for the 18k+ unit residential portfolio nationwide. Arthur is an industry veteran who taps his expertise in digital marketing to create data-driven initiatives that strengthen the brands and increase property performance. He is a results-oriented and highly analytical marketing professional with a strong record of increasing efficiency in the multifamily apartments industry.
A collaborative leader and expert in digital marketing strategies with over ten years of experience in real estate marketing, he is well-versed in brand marketing, lead generation and management, corporate PR, integrated & digital marketing, social media, and new development marketing. Prior to Lefrak, he oversaw marketing departments at Stuytown, 10k unit complex in Manhattan and at 12k unit portfolio ran by a national owner/operator TGM Associates.
Gregory J. Lozinak is the Chief Operating Officer of Newcastle Limited. He is responsible for the strategic direction and investment activity of the firm. Prior to joining Newcatle, Mr. Lozinak served as COO of Monument Real Estate Services and as a division president of Invitation Homes, where he oversaw the operational and financial aspects of an 8,000-home rental portfolio with properties in North Carolina, Chicago and Minneapolis.
Mr. Lozinak has more than 20 years of experience in real estate investment and management, having previously managed an extensive portfolio across the U.S. for Waterton Residential, ING Clarion Partners and Archstone. He graduated cum laude from Saint Bonaventure University, where he earned a Bachelor of Business Administration in accounting. Mr. Lozinak also served as an officer in the U.S. Army.
Mr. Merchant is responsible for all aspects of marketing and branding, sales guidance/process/metrics, customer call center, customer intelligence and ancillary income partnerships. Special projects include Lead for "Apartment of the Future" study with partner IDEO, Executive Sponsor of online resident portal, and Lead Contact with national corporate housing providers.
In his role as President, Billy Pettit is responsible for the strategic planning and growth of the company, and maintains oversight of Pillar’s operations and development teams. Under his leadership, Pillar Properties has flourished and the company has been recognized with numerous awards. The company’s explosive growth has led to five consecutive appearances on The Puget Sound Business Journal’sannual list of the Top 100 Fastest Growing Private Companies, as well as four consecutive appearances on the INC 5000 List of America’s Fastest Growing Private Companies. Based on team member satisfaction, Pillar was recognized as one of Washington’s Best Workplaces by The Puget Sound Business Journal in 2015 and 2018, and also by Seattle Business Magazine in 2017 and 2018. Pillar has also received national recognitionwith five consecutive top-five rankings, twice finishing number one overall, on the annual resident satisfaction survey conducted by SatisFacts. Pillar Passions, the company’s philanthropic initiative, received the Multifamily Executive Community Service Award for 2016.
Pillar Properties currently has a portfolio of 1,700 apartment units throughout the Puget Sound region, with plans to add another 1,000 units over the next several years. As the developer for sister-company Merrill Gardens, Pillar has added over 3,000 units to the senior housing portfolio and is currently managing an active development pipeline of over 10 projects. To-date, Pettit has been involved in over 30 development projects with a combined total cost in excess of $2 billion.
Pettit currently serves on the Board of Directors for the Washington Multi-Family Housing Association (WMFHA). He was named to the Puget Sound Business Journal 40-Under-40 Class of 2017 and the Urban Land Institute 40-Under-40 Class of 2016. He also received the Multifamily Executive Rising Star of the Year Awardin 2013 and is a former member of the National Investment Center for Seniors Housing Future Leaders Council. Pettit holds a B.A. in Economics from Hamilton College, and a MBA in Finance from the Foster School of Business at the University of Washington.
Daryl Smith serves as Senior Vice President and Chief Marketing Officer for KETTLER. With 20 years of multifamily marketing experience, Daryl brings a wealth of knowledge and strategic leadership to KETTLER’s marketing department. He specializes in digital media, marketing operations as well as brand strategy.
Prior to joining KETTLER, Daryl served as the National Director of Marketing for Pinnacle, where he was responsible for marketing operations for over 175,000 units in markets nationwide. He also spent several years at Trammel Crow, Riverstone Residential, Greystar and Bonaventure, overseeing strategic marketing operations for both corporate and property marketing operations.
Daryl is known for his innovative next-generation marketing strategies. He received a masters’ degree in journalism from the University of Wisconsin before moving to Washington, D.C., where he now lives. Prior to entering the multifamily market, Daryl worked in Public Television for 10 years in broadcast operations and station relations for Public Broadcasting Service (PBS) in Alexandria, Va., WETA-TV, Washington, D.C., and Wisconsin Public Television, Madison, Wis.
As Vice President of Marketing at LMC, a Lennar Company, Beth Tuttle strategically plans and executes marketing and branding for a national portfolio of new construction A+ communities, which includes roughly 75 communities nationwide. She takes great pride in supporting LMC’s amazing marketing team and promoting the LMC brand. Beth is a Texas Tech graduate and joined the multifamily industry in 2001. Beth truly loves her job with LMC, but she also cherishes the time she can spend in Dallas with her family.
Based in Austin, Ms. Vickery performs the Resident Experience role for the western US. In this position, she is involved in the pre-development process, plan review and interior design direction, determining overall property themes and sourcing the latest technologies and amenities for inclusion in each deal. Prior to moving exclusively into a development role in 2016, Ms. Vickery ran Asset Management for the western US, where she was responsible for a portfolio valued up to $1.3 billion. She also oversaw the placement of equity from TCR’s acquisition fund with AEW, and served as the Fort Hood housing Operations Director during its brief involvement in military housing.
Ms. Wallace is responsible for marketing and sales as well as sourcing new business relationships for SARES-REGIS Group across the Western United States. SRG is a real estate development, investment and management firm specializing in residential and commercial properties in the western United States.
Kari is the Executive Vice President of Property Operations for Kairoi in charge of all property operations, construction services, marketing, revenue management, and training. She brings over 20 years of experience to the Kairoi team with a background in marketing, branding, and customer service in the residential and interior design industries. Kari previously served as head of operations for Anyone Home, and as a lead executive in charge of strategic marketing, branding and communications for both BRE Properties and AvalonBay Communities, Inc.
Kari holds a Bachelor of Arts in Political Science and International Relations from Texas A&M University. In the community, Kari volunteers for Antonian College Preparatory High School, the American Heart Association, and the Woodlawn Theatre. She also loves golden retrievers, spending time at the theater, swim competitions, and time with her family.
Laurel Zacher is a marketing strategist with 20 years' of multifamily real estate and media experience. She oversees direct marketing for Security Properties Residential's portfolio of communities throughout the US. Ms. Zacher is passionate about refining the customer experience, and am a frequent guest lecturer and speaker on marketing, online reputation management and customer service at national and regional trade conferences (NMHC OpTech, National Apartment Association, Apartmentalize, AIM, IREM's Trends, EdCon, MMHA Convention, and the Working Together Conference).