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    Faith Aids

    Faith Aids

    Faith Aids articulates RedPeak’s unique offerings through full-spectrum marketing, branding and tech initiatives. In her 15+ career, Faith has held various Marketing roles including Marketing Specialist and Regional Marketing Manager at Carmel Partners and Vice President of Marketing & Branding at Laramar Group. Her work with RedPeak from 2013-2018 established the company's tech-focused marketing strategy, and awarded her the AAMD Tribute Award for Most Outstanding Marketing Professional. During her time as Vice President of Marketing and Branding at Laramar, Aids led the rebrand of the Local by Laramar platform, corporate rebrand and website development for Laramar Group, and the implementation of Recognize, Laramar’s first nationwide employee recognition program. In her return to RedPeak in 2020, Aids oversees RedPeak's formal change management process and the Marketing and Innovation teams. She knows that today’s marketing climate dictates constant innovation and is dedicated to staying ahead of trend and relevant to today’s consumer. While some say, “proof is in the pudding,” Faith says, “success is in the stack.” She’s an expert at pivoting between platforms and executes low and high-risk decisions without hesitation.

    Chief Innovation Officer, RedPeak

    Mike Bergelson

    Mike has built and led three successful technology businesses focused on using data to personalize and improve end-user experiences. 

    Most recently, he was the co-founder and CEO of Everwise, a technology company focused on creating high value, personalized learning experiences for employees of clients such as Salesforce, Genentech, Twitter, Best Buy and AmEx. He led all aspects of the business with an emphasis on sales, marketing, product vision and fundraising ($26M of venture capital with Series B led by Sequoia Capital).

    His first venture, Audium, grew into a market leader with its customer interaction technology that, today, helps personalize billions of calls for large enterprises around the globe. After selling Audium to Cisco in 2006, Mike led product for Cisco’s customer contact business unit and, eventually, led strategy for the enterprise collaboration division.

    Managing Partner at Glencrest Group
    Kim Boland Headshot

    Kim Boland

    Kim Boland is the Director of Digital Marketing at Morgan Properties, where she leads the development, implementation, and maintenance of digital marketing initiatives for the company's expanding portfolio.  With over a decade of experience, Kim has been a driving force in enhancing Morgan Properties' online presence and supporting promotional efforts for both apartment communities and corporate ventures.

    Throughout her tenure at Morgan Properties since 2009, Kim has earned numerous accolades for her exceptional contributions to the company and the industry. Notably, she was honored as a national level winner for Connect Media's 2021 Women in Real Estate, recognizing her outstanding achievements and leadership in the field.

    In addition to her role at Morgan Properties, Kim is a sought-after speaker at industry events, where she shares her expertise and insights with fellow professionals. She also serves on the Advisory Boards for the AIMConf, G5, Rent. and BetterBot.

    Director of Digital Marketing, Morgan Properties
    Esther Bonardi

    Esther Bonardi

    Esther Bonardi has more than 30 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for more than 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department where she serves as Vice President of Marketing, overseeing marketing strategy and initiatives for the firm. In addition to heading up Yardi’s corporate marketing, Esther is also the head of the firm’s digital marketing agency, REACH by RentCafé, with nearly 100 strategic marketing specialists, search marketing specialists and web designers serving thousands of multifamily communities across North America.

    Vice President, Yardi Systems and REACH by RentCafé
    Kitty Callaghan

    Kitty Callaghan

    Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with over 17,000 units, and growing, in 73 multifamily residential communities throughout the western United States. Her extensive development background and experience in a multitude of markets allows her to successfully create and implement innovative marketing plans for new product, stabilized communities and properties undergoing renovation. Her expertise includes market research, product repositioning, branding, multimedia advertising and online marketing strategies.

    Kitty has over 30 years of marketing and education experience, specializing in marketing, training and communications. Her excellent presentation, communication and interpersonal skills have made her a sought after speaker and facilitator. Her ability to think creatively and generate fresh ideas in today’s ever changing market makes her a true asset to the multifamily industry.

    Vice President, Marketing, Wasatch Premier Communities
    Paul Edgeman Headshot

    Paul Edgeman

    Paul is a recognized leader in multifamily marketing, technology, and client relations, renowned for his commitment to innovation and continuous improvement. He spearheads the development of an in-house creative services group, leveraging robust integrations and business intelligence platforms to drive differentiation and scalability. In addition to his marketing endeavors, Paul has pioneered impactful initiatives such as the ‘Strive to Thrive Volunteer Committee’ and the ‘One Review, One Tree’ program, showcasing his dedication to fostering a strong online reputation and promoting sustainability.
    SVP of Marketing, Thrive Communities

    Marcella Eppsteiner

    As CXO at Mission Rock Residential, Marcella oversees the quality and management of experiential success for all internal and external customers with a data-driven approach. She supports and oversees the Marketing & Customer Experience, Learning & Development, Revenue Management, and Team Member Engagement teams to provide strategic guidance, strengthen brands, improve training, optimize pricing, and enhance engagement to deliver superior experiences for customers, team members, and clients, ultimately optimizing revenue. Marcella also leads Mission Rock’s  DEI Committee, focusing on reflection, education, celebration, and action.

    Marcella is a graduate of Florida State University and attended St. Thomas University in Miami, FL, for her Master of Business Administration (MBA) in International Business. She is an active member of NAA, NMHC and IREM. Additionally, she serves on multiple industry boards, including the Apartment Innovative & Marketing (AIM) Conference, the Apartment Association of Metro Denver (AAMD), and customer advisory boards. Marcella is considered an industry thought leader with experience speaking at local and national levels, including MFE Conference, AIM, NAA’s Apartmentalize, and more. In addition, she remains active in her local community, volunteering with local organizations, including One Colorado and The Conflict Center.

    Chief Experience Officer, Mission Rock Residential

    Rukevbe "Rukus" Esi

    Rukevbe Esi leads the Digital & Data Analytics Organization comprised of Software Engineering, Data and Product Management. In his role he is responsible for the development and execution of the organization’s digital strategy, in collaboration with key Business Units. He is also responsible for reimagining how technology can be leveraged to unlock new value streams for the business to drive innovation.

    Prior to joining AvalonBay, Rukevbe was Vice President and CTO for Capital One Auto Finance’s Consumer and Refinance Businesses and was responsible for Consumer Originations technology, Shared Technology platforms and Auto’s Data Infrastructure. He led his organizations migration efforts to the public cloud, the use opensource technologies to revamp the loan decisioning engine, created a new platform for reporting, and introduced new products into the marketplace. Under his leadership, Rukevbe’s organization made significant strides in developing products from a customer-back perspective which included launching the mobile experience of Capital One’s Auto Navigator and its Augmented Reality capabilities.
    Prior to joining Capital One, Rukevbe was the CIO of FedBid Inc, a $2B e-Commerce marketplace, where he led all aspects of technology strategy and delivery that included transitioning the entire infrastructure and applications ecosystem to the AWS Cloud.

    Rukevbe has an MBA from Northwestern University’s Kellogg School of Management, a M.S in Software Engineering and a B.S in Computer Science from George Mason University.

    Senior Vice President, Chief Digital Officer, AvalonBay
    Ashley Fenlon 2023

    Ashley Fenlon

    As Vice President of Marketing & Customer Experience at Mission Rock Residential, Ashley is responsible for the implementation and execution branding initiatives for both the individual communities as well as Mission Rock overall. She oversees customer experience initiatives for over 30,000 units in 18 states.

    Ashley supervises programs related to community websites, digital advertising, branded collateral, social media, and reputation management. Ashley developed Mission Rock’s online reputation management program in 2016, and as a result, the amount of online feedback has improved over 165%.

    Ashley brings 12 years of industry experience and joined Mission Rock Residential when it first began in 2012. Additionally, she has over 7 years of experience in marketing and Public Relations, working with clients like Pinkberry, Chick-fil-A, and the Southern Colorado Craft Lager Festival.

    Ashley graduated from Metropolitan State University of Denver with a Bachelor’s degree in Journalism/Public Relations.

    VP Marketing & Customer Experience at Mission Rock Residential
    Girish Gehani

    Girish Gehani

    Girish Gehani is Chief Operating Officer for Trilogy, where his responsibilities include implementing asset strategy, acquisition due diligence, construction management, and maximizing property value. Mr. Gehani also oversees Trilogy Residential Management, LLC, Trilogy’s affiliated property management company, where he develops and implements portfolio-wide initiatives.

    Mr. Gehani received a Master’s Degree in Real Estate Finance from New York University Schack Institute of Real Estate and a Bachelor of Arts Finance from Michigan State University’s Eli Broad School of Business. Mr. Gehani is an active member of the National Apartment Association, National Multifamily Housing Council, Chicagoland Apartment Association, and the Arizona Multifamily Association.

    Chief Operating Officer, Trilogy
    Clay Hicks headshot

    Clay Hicks

    Mr. Hicks is President of TDC Management where he is responsible for the operational oversight of all multifamily and student properties nationwide for The Dinerstein Companies (TDC). Prior to joining TDC, Clay was a Managing Director for Greystar, where he helped direct the real estate operations in the Central South Region. Clay is a proud graduate of Texas A&M University, where he was a member of their 1998 Big 12 Championship football team. He is the current President of the Texas Apartment Association and past president of the Houston Apartment Association, where he was named to the inaugural "Forty Under 40" class.

    President, The Dinerstein Companies
    Jaja Jackson Headshot

    Jaja Jackson

    Jaja Jackson is a Senior Vice President in the direct real estate investment group at ICONIQ Capital. Prior to ICONIQ, Mr. Jackson spent over four years with Airbnb leading the company’s multifamily real estate strategy, partnerships and partner success. Prior to Airbnb, Mr. Jackson worked for more than a decade as President of Property Management for Emerald Fund Inc. in San Francisco. Mr. Jackson earned a B.A. from Harvard College and an M.B.A. from Harvard Business School.
    Senior Vice President, Real Assets at ICONIQ Capital
    Arthur Kosmider

    Arthur Kosmider

    Arthur Kosmider serves as the Senior Director of Marketing & PR  for Lefrak Organization, a NYC-based real estate developer, owner and manager. In his current role he oversees marketing, customer experience and public relations initiatives for the 20k+ unit residential portfolio nationwide. Arthur is an industry veteran who taps into his expertise in digital marketing to create data-driven initiatives that strengthen the brands and increase property performance. He is a results-oriented and highly analytical marketing professional with a strong record of increasing efficiency in the multifamily industry.

    A collaborative leader and expert in marketing technology, strategy and tactics, with over twelve years of experience in real estate, he is well-versed in brand management, lead generation , corporate PR, integrated tech stacks & digital platforms, and new development marketing. Prior to Lefrak Organization, he oversaw marketing departments at Related, Stuytown and TGM.

    Senior Director Marketing & PR, Lefrak Organization

    Kyra Lambo

    As the Digital Marketing Director for Equity Residential, Kyra oversees the strategy and execution of all digital marketing efforts for the national portfolio of 300 communities. Her team owns the content, user experience, analytics and feature roadmap of the company’s website which is the top lead source for all communities. Her team also manages paid and organic search, resident portal feature enhancement, reputation management, social media, internet listing site strategy, email marketing, and display advertising.

    Kyra joined the Equity Residential team 11 years ago after graduating in 2010 from The University of Dayton with a BS in Marketing and International Business.

    Director, Digital Marketing at Equity Residential

    Steve Merchant

    Steve Merchant is Managing Director of Multifamily Operations at Newcastle Limited and is responsible for the financial performance and long-term viability of the multifamily portfolio.  

    Prior to Newcastle, Mr. Merchant served as Managing Director at Magnolia Capital and SVP, Operations at Equity Residential. In his 15 years at Equity Residential, he was responsible for Marketing, Sales, Call Center, Customer Insights, Maintenance Technology, Ancillary Income/RUBs, Procurement and Utilities functions. His experience prior to multifamily included Bain & Company and PriceWaterhouseCoopers.  

    Mr. Merchant received his BA Accounting at the University of Kansas, and an MBA from the Wharton School of Business at the University of Pennsylvania.

    Chief Operating Officer at Newcastle Limited
    Todd Newton

    Todd Newton

    Todd Newton is Vice President/Head of Marketing for UDR, a S&P 500 company that owns and operates 60,000 residential units across the country. He oversees demand generation, interactive marketing, acquisitions, new developments, and promotion of corporate initiatives. Todd’s nearly 20 years of experience in the apartment industry has brought expertise in marketing strategy, lead generation, and website usability, resulting in an agile innovative marketing team, lower cost per lease, and improved customer digital experience.

    Todd is originally from Virginia where he received a bachelor’s degree from Radford University. He enjoys learning, staying active, and spending time with his family. 

    Vice President, Head of Marketing, UDR
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    Daniel Paulino

    Daniel Paulino is the Vice President of Digital Marketing for Bozzuto. With nearly 20 years of experience in marketing across various industries, he is charged with creating the digital marketing strategies to support Bozzuto's entire portfolio of managed communities. His team is responsible for lead generation, campaign development, data analytics, marketing operations, website development, and the martech stack that support over 87,000 residential units across Bozzuto's nationwide footprint. Daniel is passionate about continuously refining and leveraging data-driven approaches to optimizing return on investment in media budgets and technology platforms.

    Daniel holds an MBA with dual concentrations in Marketing and Finance from the Katz Graduate School of Business at the University of Pittsburgh.

    Vice President of Digital Marketing for Bozzuto
    Daryl Smith CMO Kettler Headshot

    Daryl E. Smith

    Daryl Smith serves as  Senior Vice President and Chief Marketing Officer for KETTLER.  With 20 years of multifamily marketing experience, Daryl brings a wealth of knowledge and strategic leadership to KETTLER’s marketing department.  He specializes in digital media, marketing operations as well as brand strategy.

    Prior to joining KETTLER, Daryl served as the National Director of Marketing for Pinnacle, where he was responsible for marketing operations for over 175,000 units in markets nationwide.  He also spent several years at Trammel Crow, Riverstone Residential, Greystar and Bonaventure, overseeing strategic marketing operations for both corporate and property marketing operations. 

    Daryl is known for his innovative next-generation marketing strategies. He received a masters’ degree in journalism from the University of Wisconsin before moving to Washington, D.C., where he now lives. Prior to entering the multifamily market, Daryl worked in Public Television for 10 years in broadcast operations and station relations for Public Broadcasting Service (PBS) in Alexandria, Va., WETA-TV, Washington, D.C., and Wisconsin Public Television, Madison, Wis.

    Senior Vice President and Chief Marketing Officer, Kettler Enterprises

    Beth Tuttle

    As Vice President of Marketing at LMC, a Lennar Company, Beth Tuttle strategically plans and executes marketing and branding for a national portfolio of new construction A+ communities, which includes roughly 75 communities nationwide. She takes great pride in supporting LMC’s amazing marketing team and promoting the LMC brand.  Beth is a Texas Tech graduate and joined the multifamily industry in 2001. Beth truly loves her job with LMC, but she also cherishes the time she can spend in Dallas with her family.

    Vice President of Marketing, LMC, A Lennar Company

    Sue Vickery

    Sue provides consulting services to multi-family developers and equity providers. Her services include development plan review and interior design services with an emphasis on resident preferences, technology trends, and innovation. Sue also specializes in value-add project management, acquisition underwriting and due diligence coordination, community branding, and product vetting. Prior to starting her own company in 2020, Sue was with Trammell Crow Residential for 20 years. As Managing Director of Resident Experience over the western US, she provided the interior design direction, determined overall property themes, amenity make-up, and unit finishes, as well as sourced the latest technologies for inclusion in each deal. Prior to moving exclusively into a development role in 2016, Sue ran Asset Management for the western US, where she was responsible for an A+ luxury portfolio valued up to $1.3 billion. Prior to joining TCR, Sue was Vice President of Acquisitions for CWS Apartment Homes, LLC, placing over $50 million of equity in two years and purchasing 10 multi-family properties in a variety of markets. Sue holds a BS in Business from Towson University.

    Principal at Caryatid Consulting
    Heather Wallace Headshot 2022

    Heather Wallace

    As Managing Director, Heather Wallace oversees business development and client engagement; optimizing the company’s position as a national brand; seeking innovative technologies and services that offer operational efficiencies, enhancing the customer experience, increasing asset value; and executing financial and business goals. Heather is a customer-centric, innovative thought leader in the multifamily field.

    Managing Director, Client Services, Bozzuto Management Company
    Warren Kari

    Kari Warren

    Kari is the Chief Operating Officer of Management for Kairoi in charge of all property operations, construction services, marketing, revenue management, and training. She brings over 20 years of experience to the Kairoi team with a background in marketing, branding, and customer service in the residential and interior design industries. Kari previously served as head of operations for Anyone Home, and as a lead executive in charge of strategic marketing, branding and communications for both BRE Properties and AvalonBay Communities, Inc.

    Kari holds a Bachelor of Arts in Political Science and International Relations from Texas A&M University. In the community, Kari volunteers for Antonian College Preparatory High School, the American Heart Association, and the Woodlawn Theatre. She also loves golden retrievers, spending time at the theater, swim competitions, and time with her family.

    Chief Operating Officer, Kairoi

    Laurel Zacher

    Laurel Zacher is a marketing strategist with 20 years' of multifamily real estate and media experience. She oversees direct marketing for Security Properties Residential's portfolio of communities throughout the US. Ms. Zacher is passionate about refining the customer experience, and am a frequent guest lecturer and speaker on marketing, online reputation management and customer service at national and regional trade conferences (NMHC OpTech, National Apartment Association, Apartmentalize, AIM, IREM's Trends, EdCon, MMHA Convention, and the Working Together Conference).

    Vice President, Marketing & Customer Engagement