Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
July 14, 2025
Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session with ...
Read article: AIM 2025: Making Sense of the Market ↗October 30, 2024
Leveraging Anonymized Mobile Location Data for Market Research & Advertising There is data about where your prospects live, work, and play so they can be targeted directly ...
Read article: AIM 2024: Leveraging Anonymized Mobile Location Data for Market Research & Advertising ↗September 3, 2023
Turnover, the New Pandemic - Is Marketing the Cure? High turnover and acquiring top-tier talent are among the largest pain points multifamily faces today. According to the ...
Read article: AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure? ↗July 5, 2023
Listen to your onsite team when it comes to best serving residents. Imagine what an apartment resident would think if their community suddenly suspended its traditional morning ...
Read article: AIM 2023: The Future of Customer Experience, Marketing, and Brand in Multifamily ↗June 13, 2023
“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.” The media consumption habits of the next generation of renters are rapidly evolving. As ...
Read article: AIM 2023: The New Science of Multifamily Marketing ↗June 6, 2023
“Search experience optimization” is the new way to look at SEO. Given recent rapid advances in artificial intelligence, the future of apartment search is evolving. There’s a new ...
Read article: AIM 2023: AI and the (rapidly evolving) state of search ↗March 21, 2023
Q3 Brought an End to Coasting on 2021 Multifamily Demand The multifamily industry managed to ride the wave of an historic 2021 all the way through the first half of this year, ...
Read article: AIMx 2022: Views From the Rollercoaster ↗May 16, 2022
The apartment industry continues along one of its most successful economic runs in years... With occupancy high and rent increases being seen in nearly every market – some by more ...
Read article: AIM 2022 Session Recap: How To Ride The Wave ↗May 13, 2022
Industry panel points to preferences, although decisions don’t always align with the customer. Quantitative data and insights shed light on how renters plan to live in a ...
Read article: AIM 2022 Session Recap: Renter Demand vs. Executive Investment ↗
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