AIMConf Blog

AIM 2023: Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

Furnished apartment rentals solve a significant problem and save days or weeks of time...

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AIM 2023: ESG Bootcamp the Down and Dirty

ESG Bootcamp: The Down and Dirty on How to Market Sustainability

Apartment companies across the country are emphasizing sustainability in their business models,...

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AIM 2023: CMO for Centralization

How to Present to the C Suite — the CMO’s Role

Many multifamily companies are considering alternative business models to create operational efficiencies including the...

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AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure?

Turnover, the New Pandemic - Is Marketing the Cure?

High turnover and acquiring top-tier talent are among the largest pain points multifamily faces...

Branding Market Research

AIM 2023: The Future of Customer Experience, Marketing, and Brand in Multifamily

Listen to your onsite team when it comes to best serving residents.

Imagine what an apartment resident would think if their community suddenly...

Marketing Market Research

AIM 2023: The New Science of Multifamily Marketing

“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.”

The media consumption habits of the next generation of renters...

Marketing Analytics Market Research

AIM 2023: AI and the (rapidly evolving) state of search

“Search experience optimization” is the new way to look at SEO.

Given recent rapid advances in artificial intelligence, the future of apartment...

Marketing Analytics Market Research

AIMx 2022: Views From the Rollercoaster

Q3 Brought an End to Coasting on 2021 Multifamily Demand

The multifamily industry managed to ride the wave of an historic 2021 all the way through...

Market Research

AIM 2022 Session Recap: How To Ride The Wave

The apartment industry continues along one of its most successful economic runs in years...

With occupancy high and rent increases being seen in...

Renter Preferences Market Research

AIM 2022 Session Recap: Renter Demand vs. Executive Investment

Industry panel points to preferences, although decisions don’t always align with the customer.

Quantitative data and insights shed light on how...