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AIM 2024: Leveraging Anonymized Mobile Location Data for Market Research & Advertising

Leveraging Anonymized Mobile Location Data for Market Research & Advertising

There is data about where your prospects live, work, and play so they...

AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure?

Turnover, the New Pandemic - Is Marketing the Cure?

High turnover and acquiring top-tier talent are among the largest pain points multifamily faces...

AIM 2023: The Future of Customer Experience, Marketing, and Brand in Multifamily

Listen to your onsite team when it comes to best serving residents.

Imagine what an apartment resident would think if their community suddenly...

AIM 2023: The New Science of Multifamily Marketing

“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.”

The media consumption habits of the next generation of renters...

AIM 2023: AI and the (rapidly evolving) state of search

“Search experience optimization” is the new way to look at SEO.

Given recent rapid advances in artificial intelligence, the future of apartment...

AIMx 2022: Views From the Rollercoaster

Q3 Brought an End to Coasting on 2021 Multifamily Demand

The multifamily industry managed to ride the wave of an historic 2021 all the way through...

AIM 2022 Session Recap: How To Ride The Wave

The apartment industry continues along one of its most successful economic runs in years...

With occupancy high and rent increases being seen in...

AIM 2022 Session Recap: Renter Demand vs. Executive Investment

Industry panel points to preferences, although decisions don’t always align with the customer.

Quantitative data and insights shed light on how...

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