Renter behaviors and preferences have fundamentally changed from the “before times” to now. And with it, so have the tools, technology and strategies multifamily marketers attract, convert and retain them. In this session, you’ll learn how industry veterans unlocked their organizations’ marketing potential (and budget) with strategies that use a flexible technology ecosystem to streamline their customer journey from the first mile to the very last.
We’ll share strategies about:
- Lead acquisition
- Peer-to-peer marketing
- Renewals (and how marketing can help)
- Attribution
And more.
Join Olympus Property, Roers Companies, Rentgrata and Knock as we explore real-world strategies for maintaining a healthy and efficient marketing mix that streamlines the customer journey and drives results.
Presenters:
Sydney Webber, Customer Marketing Manager, Knock
Sarah Gencarella, Marketing Director, Olympus Property
Amy Johnson, Director of Marketing and Sales at Roers Companies and Core Living
Zach Sloan, Co-Founder and Chief Sales Influencer at Rentgrata
Here is the replay:
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