Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All The session challenged multifamily’s long-standing focus on star ratings by arguing that the content ...
Read article: AIM 2026: Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All ↗October 14, 2026
The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower Moderated by Stacy Stemen of Passco Companies, the panel featured Kelly McCunniff of ...
Read article: AIM 2026: The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower ↗October 14, 2026
The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower Moderated by Stacy Stemen of Passco Companies, the panel featured Kelly McCunniff of ...
Read article: AIM 2026: The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower ↗October 14, 2026
The Price is Right: What We've Learned about Fee Transparency Greg Benson, Managing Director of Marketing at Greystar, joined experts from Apartments.com, Yardi, Engrain, and BH ...
Read article: AIM 2026: The Price is Right: What We've Learned about Fee Transparency ↗October 14, 2026
Relay to Results: Aligning Marketing & Operations for the Win Featuring Diana Norbury, Sierra Berg, and Esther Bondardi, the session examined four legs of the multifamily ...
Read article: AIM 2026: Relay to Results: Aligning Marketing & Operations for the Win ↗August 28, 2025
When Crisis Calls: You Are Not Alone - Building Resilient Communication for Multifamily Properties A man in a bathrobe with a shotgun, a viral HOA newsletter rumor, and a New York ...
Read article: AIM 2025: When Crisis Calls ↗August 27, 2025
Criticism to Credibility: Building Renter Trust Through Transparency What do Disneyland pumpkins, hidden fees, and resident trust have in common? For Carla Alisea and Laurel ...
Read article: AIM 2025: Criticism to Credibility ↗August 19, 2025
More Than Stars: How Maintenance Drives Resident Reviews in the Age of FTC Accountability In the engaging AIM 2025 session “More Than Stars,” speakers Dani Black, Chief Revenue ...
Read article: AIM 2025: More Than Stars ↗December 1, 2021
How Good Behavior is Rewarded in the Market Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like photography and advertising ...
Read article: AIM 2021 Session Recap: Marketing Matters ↗November 23, 2021
PR and Reputation Considerations The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is the post-moratorium period that ...
Read article: AIM 2021 Session Recap: The End of the Eviction Moratorium ↗.gif)
