Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
*Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases Ashley McGovern of Nurture Boss, Gunnar Blakeway-Walen of FLATS, and Stacey Feeney, founder ...
Read article: AIM 2026: *Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases ↗October 14, 2026
The Price is Right: What We've Learned about Fee Transparency Greg Benson, Managing Director of Marketing at Greystar, joined experts from Apartments.com, Yardi, Engrain, and BH ...
Read article: AIM 2026: The Price is Right: What We've Learned about Fee Transparency ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) Co-Speaker Christina Singleton, Speaker Shelby Moore, and Micro-Influencer Aleena Ferlin explored the ...
Read article: AIM 2025: Think Small, Win Big ↗May 11, 2022
From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe... Nick Tran, recently Global Director of Marketing at TikTok, had plenty of ...
Read article: AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections ↗November 23, 2021
Leveraging Celebrity Endorsements in Multifamily
Read article: AIM 2021 Session Recap: Celebrity Marketing ↗November 22, 2021
Under the Influence: Maximizing Influencer Content in Multifamily
Read article: AIM 2021 Session Recap: Is Influencer Marketing Relevant to Multifamily Rentals and Leasing? ↗.gif)
