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AIM insights.

Perspectives on apartment innovation and the people behind it.

May 15, 2021

AIM Reconnect: Cracking the Multi-source Attribution Code

Today's world is complex, prospects are complex. So why do we think they are only going to a single source for information about a community? Single source attribution is dead. ...

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May 15, 2021

AIM Reconnect: Lead Gen in a post-ILS world?

Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach ...

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