Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It The session examined a rapidly emerging challenge for multifamily marketers: ...
Read article: AIM 2026: Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It ↗May 15, 2021
Today's world is complex, prospects are complex. So why do we think they are only going to a single source for information about a community? Single source attribution is dead. ...
Read article: AIM Reconnect: Cracking the Multi-source Attribution Code ↗May 15, 2021
Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach ...
Read article: AIM Reconnect: Lead Gen in a post-ILS world? ↗.gif)
