AIMConf Blog

AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting apartment marketing...

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AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers are finding the...

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AIM 2024: You Need Help from Operations! But You Need Good Data First…

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

Apartment residents...

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AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting...

Marketing AI

AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers...

Marketing Branding

AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Marketing Resident Satisfaction

AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions

The Game Show Showdown: Challenging Multifamily Marketing Assumptions

Don’t always believe what you hear about apartment resident preferences.

...

Marketing Aim 2023

AIM 2023: CMO for Centralization

How to Present to the C Suite — the CMO’s Role

Many multifamily companies are considering alternative business models to create operational...

Marketing Market Research

AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure?

Turnover, the New Pandemic - Is Marketing the Cure?

High turnover and acquiring top-tier talent are among the largest pain points multifamily faces...

Marketing AI

AIM 2023: Applied AI for Multifamily Marketing

The apartment industry is finding more uses for Generative AI or ChatGPT every day.

Uses for Generative AI or ChatGPT continue to grow at an amazing...

Marketing Market Research

AIM 2023: The New Science of Multifamily Marketing

“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.”

The media consumption habits of the next generation of renters...

Marketing Technology Martech

AIM 2022 Session Recap: New Technology: This Is Cool! Or Will It Make Me Look Like a Fool?

With apartment demand from consumers and investors continuing in full force in 2022...

There’s plenty of opportunities for new companies and...