AIMConf Blog

AIM 2024: Sales for Service Providers

Are you aiming to perfect your sales strategy in the multifamily sector? Look no further! We've got an essential resource that will revolutionize the way you connect...

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AIM 2023: Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

Furnished apartment rentals solve a significant problem and save days or weeks of time...

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AIM 2023: ESG Bootcamp the Down and Dirty

ESG Bootcamp: The Down and Dirty on How to Market Sustainability

Apartment companies across the country are emphasizing sustainability in their business models,...

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AIM 2023: CMO for Centralization

How to Present to the C Suite — the CMO’s Role

Many multifamily companies are considering alternative business models to create operational...

Marketing Market Research

AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure?

Turnover, the New Pandemic - Is Marketing the Cure?

High turnover and acquiring top-tier talent are among the largest pain points multifamily faces...

Marketing AI

AIM 2023: Applied AI for Multifamily Marketing

The apartment industry is finding more uses for Generative AI or ChatGPT every day.

Uses for Generative AI or ChatGPT continue to grow at an amazing...

Marketing Market Research

AIM 2023: The New Science of Multifamily Marketing

“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.”

The media consumption habits of the next generation of renters...

Marketing Technology Martech

AIM 2022 Session Recap: New Technology: This Is Cool! Or Will It Make Me Look Like a Fool?

With apartment demand from consumers and investors continuing in full force in 2022...

There’s plenty of opportunities for new companies and...

Marketing Leasing

AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages

Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months.

...

Marketing Recruiting

AIM 2022 Session Recap: The Marriage of Recruiting & Marketing

Takeaways to Maximize Employer Branding

In today’s job market, candidates have choices. They are empowered to know what they want from an employer...

Marketing

AIM 2022 Session Recap: Empowering The Next Generation of Marketers

Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market research.

Apartment communities can...

Marketing Branding

AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a mostly mundane neighborhood in...