AIMConf Blog

AIM 2025: Growing from Within

Growing from Within: Promoting Opportunities with Equity and Impact

Speakers Jen Tindle, Dana Hill, and Saad Arij explored how multifamily organizations can cultivate...

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AIM 2025: A More Perfect Union

A More Perfect Union: Strategies for Creating a Better Integrated Proptech Stack & Ecosystem

This session brought together a dynamic panel of voices from across the...

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AIM 2025: The Art and Science of Marketing

The Art and Science of Marketing: Leveraging Data to Power Creativity

Jessica Peterka, Derek Miller, and Jocelyn Quallexplored how modern multifamily marketers can...

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AIM 2025: The Art and Science of Marketing

The Art and Science of Marketing: Leveraging Data to Power Creativity

Jessica Peterka, Derek Miller, and Jocelyn Quallexplored how modern...

Marketing Marketing Analytics

AIM 2025: Stupid Marketing Sh*t

Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too)

PanelistsSiobhan Park, Devin Lusk, and Michael DeFrang delivered a humorous...

Marketing Recruiting

AIM 2025: Started From The Bottom

Started From The Bottom (Of The Funnel), Now We're Here: Leveraging AI Beyond the Lead

This session brought together four multifamily marketing...

Marketing Compliance

AIM 2025: Apartment Marketing in a World of Price Transparency

Apartment Marketing in a World of Price Transparency

In a candid, fast-paced session, five industry and adjacent-market leaders tackled one of...

Marketing AI

AIM 2025: Beyond the Theory

Beyond the Theory: Building Real Campaigns with Generative AI

Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful...

Marketing Renters

AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting...

Marketing AI

AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers...

Marketing Branding

AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Marketing Resident Satisfaction

AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions

The Game Show Showdown: Challenging Multifamily Marketing Assumptions

Don’t always believe what you hear about apartment resident preferences.

...