Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
September 4, 2025
The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words It’s not often that a session makes you laugh and rethink your entire marketing strategy in the same breath, ...
Read article: AIM 2025: The High Cost of Hyperbole ↗August 21, 2025
The Art and Science of Marketing: Leveraging Data to Power Creativity Jessica Peterka, Derek Miller, and Jocelyn Quall explored how modern multifamily marketers can strike a ...
Read article: AIM 2025: The Art and Science of Marketing ↗August 19, 2025
Stupid Marketing Sh*t We've Done (And How to Stop You From Doint It Too) PanelistsSiobhan Park, Devin Lusk, and Michael DeFrang delivered a humorous but hard-hitting critique of ...
Read article: AIM 2025: Stupid Marketing Sh*t ↗August 14, 2025
Started From The Bottom (Of The Funnel), Now We're Here: Leveraging AI Beyond the Lead This session brought together four multifamily marketing leaders—Dana Pate, Scott Allan, ...
Read article: AIM 2025: Started From The Bottom ↗August 5, 2025
Apartment Marketing in a World of Price Transparency In a candid, fast-paced session, five industry and adjacent-market leaders tackled one of multifamily’s hottest issues: price ...
Read article: AIM 2025: Apartment Marketing in a World of Price Transparency ↗August 5, 2025
Beyond the Theory: Building Real Campaigns with Generative AI Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful AI-generated theme song, ...
Read article: AIM 2025: Beyond the Theory ↗October 30, 2024
The Big Picture: Economic Insights and Marketing Innovations in Multifamily Today’s economic picture is driving housing choice and affecting apartment marketing strategy. The ...
Read article: AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily ↗October 30, 2024
Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy Apartment marketers find value in streaming video ads. Apartment marketers are finding the costs are down ...
Read article: AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy ↗October 30, 2024
Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing
Read article: AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing ↗October 30, 2024
The Game Show Showdown: Challenging Multifamily Marketing Assumptions Don’t always believe what you hear about apartment resident preferences. Today’s multifamily industry is ...
Read article: AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions ↗September 3, 2023
How to Present to the C Suite — the CMO’s Role Many multifamily companies are considering alternative business models to create operational efficiencies including the ...
Read article: AIM 2023: CMO for Centralization ↗September 3, 2023
Turnover, the New Pandemic - Is Marketing the Cure? High turnover and acquiring top-tier talent are among the largest pain points multifamily faces today. According to the ...
Read article: AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure? ↗June 26, 2023
The apartment industry is finding more uses for Generative AI or ChatGPT every day. Uses for Generative AI or ChatGPT continue to grow at an amazing rate. The technology – just a ...
Read article: AIM 2023: Applied AI for Multifamily Marketing ↗June 13, 2023
“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.” The media consumption habits of the next generation of renters are rapidly evolving. As ...
Read article: AIM 2023: The New Science of Multifamily Marketing ↗May 17, 2022
With apartment demand from consumers and investors continuing in full force in 2022... There’s plenty of opportunities for new companies and established ones to build their ...
Read article: AIM 2022 Session Recap: New Technology: This Is Cool! Or Will It Make Me Look Like a Fool? ↗May 16, 2022
Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months. On how to overcome this, ...
Read article: AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages ↗May 16, 2022
Takeaways to Maximize Employer Branding In today’s job market, candidates have choices. They are empowered to know what they want from an employer and not settle for less.
Read article: AIM 2022 Session Recap: The Marriage of Recruiting & Marketing ↗May 14, 2022
Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market research. Apartment communities can benefit when they shift in ...
Read article: AIM 2022 Session Recap: Empowering The Next Generation of Marketers ↗May 14, 2022
The recently completed Collective took seven years to build and includes 1,200 total apartment homes. WC Smith took a mostly mundane neighborhood in the Nation’s Capital and ...
Read article: AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC ↗May 13, 2022
The cookies aren't necessarily getting stale, they are simply disappearing. Marketers who rely on them for either third-party data or even first-party data need to be aware of ...
Read article: AIM 2022 Session Recap: What Happens When The Cookie Crumbles... ↗
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