Today's world is complex, prospects are complex. So why do we think they are only going to a single source for information about a community? Single source attribution is dead. Gone are the days of detailed line maps trying to find the source of a lead. Gone are the days of attributing a lead to a bad source and paying for ineffective services. The days of true visibility into attribution are here now. This roundtable will examine how to break through the barriers to multi-touch attribution, how to evaluate the right tools, detail the role of CRM and ILS providers into the source mix, and highlight actual results of cracking the attribution code.
Jaime Conde, VP of Sales at Anyone Home
Here is the replay: