Today's world is complex, prospects are complex. So why do we think they are only going to a single source for information about a community? Single source attribution is dead. Gone are the days of detailed line maps trying to find the source of a lead. Gone are the days of attributing a lead to a bad source and paying for ineffective services. The days of true visibility into attribution are here now. This roundtable will examine how to break through the barriers to multi-touch attribution, how to evaluate the right tools, detail the role of CRM and ILS providers into the source mix, and highlight actual results of cracking the attribution code.
Presenter:
Jaime Conde, VP of Sales at Anyone Home
Here is the replay:
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