Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
September 4, 2025
The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words It’s not often that a session makes you laugh and rethink your entire marketing strategy in the same breath, ...
Read article: AIM 2025: The High Cost of Hyperbole ↗September 2, 2025
Don't Fumble the Handoff: Creating a Smooth Move-In Process Move-in day isn't just about keys and checklists—it's the pivotal first impression that can define a resident's entire ...
Read article: AIM 2025: Don't Fumble the Handoff ↗September 2, 2025
White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze In a session led by Lydia Zaragoza and Jules Flesner, attendees explored the vital yet often overlooked ...
Read article: AIM 2025: White-Label vs. Native Apps ↗September 2, 2025
Rethinking Renting: Leveraging Flexible Living to Attract and Retain Residents What Uber did to transportation and Airbnb did to travel, flexible living is doing to multifamily. ...
Read article: AIM 2025: Rethinking Renting ↗August 28, 2025
Loyalty as a Leasing Engine What if your most powerful leasing tool wasn’t SEO, ILS, or advertising spend—but the residents already living in your community? That was the bold ...
Read article: AIM 2025: Loyalty as a Leasing Engine ↗August 27, 2025
Criticism to Credibility: Building Renter Trust Through Transparency What do Disneyland pumpkins, hidden fees, and resident trust have in common? For Carla Alisea and Laurel ...
Read article: AIM 2025: Criticism to Credibility ↗August 27, 2025
Your Residents Are Talking—Are You Listening? Brad Robbins, Principal Product Evangelist at Flex, kicked off his session with energy, humor, and personal anecdotes that reflected ...
Read article: AIM 2025: Your Residents Are Talking—Are You Listening? ↗August 19, 2025
More Than Stars: How Maintenance Drives Resident Reviews in the Age of FTC Accountability In the engaging AIM 2025 session “More Than Stars,” speakers Dani Black, Chief Revenue ...
Read article: AIM 2025: More Than Stars ↗August 14, 2025
The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel In the AIM 2025 session “The Reality Gap,” Kristen Miller, Chris ...
Read article: AIM 2025: The Reality Gap ↗August 7, 2025
After the Keynote: The Purpose Gap: Why Vision Alone Isn't Enough Rocky Garza and Jamie Gorski led a high-energy, introspective session focused on helping leaders close the ...
Read article: AIM 2025: The Purpose Gap ↗August 5, 2025
Survive or Thrive: Tenant Expectations in the Era of Instant Gratification In their engaging session, Dana Dunford and Richard Matricaria challenged multifamily operators to ...
Read article: AIM 2025: Survive or Thrive ↗July 31, 2025
No More Business as Usual: Adapting to Dynamic Deposit Strategies Stacy Stemen opened the session with levity, but quickly got to the heart of the matter: deposits are no longer a ...
Read article: AIM 2025: No More Business as Usual ↗October 30, 2024
Harmonizing Your Tech Stack & Resident Experience It’s key for all levels of onsite employees to be on board in the process from the start. If you don’t realize that your tech ...
Read article: AIM 2024: Harmonizing Your Tech Stack & Resident Experience ↗December 7, 2021
Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and multifamily is no exception.
Read article: AIM 2021 Session Recap: Best Practices in Resident Experience Design ↗May 13, 2021
Join us to discuss these questions: What amenities do residents want post pandemic? Are virtual events a trend to stay? How are properties training their staff to handle virtual ...
Read article: AIM Reconnect: Transformation of Resident Experience Post Pandemic ↗
