AIMConf Blog

The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words

It’s not often that a session makes you laugh and rethink your entire...

Don't Fumble the Handoff: Creating a Smooth Move-In Process

Move-in day isn't just about keys and checklists—it's the pivotal first impression that...

White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

In a session led by Lydia Zaragoza and Jules Flesner, attendees explored the...

Rethinking Renting: Leveraging Flexible Living to Attract and Retain Residents

What Uber did to transportation and Airbnb did to travel, flexible...

Loyalty as a Leasing Engine

What if your most powerful leasing tool wasn’t SEO, ILS, or advertising spend—but the residents already living in your...

Criticism to Credibility: Building Renter Trust Through Transparency 

What do Disneyland pumpkins, hidden fees, and resident trust have in common?...

Your Residents Are Talking—Are You Listening?

Brad Robbins, Principal Product Evangelist at Flex, kicked off his session with energy, humor, and...

More Than Stars: How Maintenance Drives Resident Reviews in the Age of FTC Accountability

In the engaging AIM 2025 session “More Than Stars,”...

The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel

In the AIM 2025 session “The...