Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Multifamily AEO Visibility Index - Where Do You Stand? Matthew Woods, CEO of Apartment List, was joined by Kyra Lambo, VP of Marketing at EQR, and Harrison MacLean of Profound ...
Read article: AIM 2026: The Multifamily AEO Visibility Index - Where Do You Stand? ↗October 14, 2026
Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It The session examined a rapidly emerging challenge for multifamily marketers: ...
Read article: AIM 2026: Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It ↗October 14, 2026
AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World Mike Whaling of 30 Lines and Derek Miller of The Sterling Group addressed ...
Read article: AIM 2026: AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World ↗July 24, 2025
Unpacking the Search Evolution: Ready, Set, GEO! As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine ...
Read article: AIM 2025: Unpacking the Search Evolution ↗January 17, 2023
Professional SEO Leads to Greater Website Performance Apartment companies that include professional SEO on their websites are seeing significantly higher performance, according to ...
Read article: AIMx 2022: Budget Season: How to Determine & Justify Your SEO Budget ↗.gif)
