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October 14, 2026
Bilt Comedy & Rewards Show Hosted by Margette Hepfner, President of Housing at Bilt and Matt Friend, Director of Neighborhood Comdey, the session honored leaders from Bozzuto, ...
Read article: AIM 2026: Bilt Comedy & Rewards Show – Hosted by comedian and Bilt Director of Neighborhood Comedy, Matt Friend, and honoring marketing executives from Avenue5, Bozzuto, RPM, Thrive, and Windsor ↗October 14, 2026
From Leases to Capital and Contracts: How Multifamily Marketers Win Investors, JV Equity, and Third-party Management The panel featured Liz Tennican, Managing Partner, Head of ...
Read article: AIM 2026: From Leases to Capital and Contracts: How Multifamily Marketers Win Investors, JV Equity, and Third-party Management ↗October 14, 2026
Canva for Multifamily Workshop Jordan Restad and Jordan Harkins of Thrive Communities framed the session around an increasingly common tension: traditional designers want ...
Read article: AIM 2026: Canva for Multifamily Workshop ↗October 14, 2026
*Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases Ashley McGovern of Nurture Boss, Gunnar Blakeway-Walen of FLATS, and Stacey Feeney, founder ...
Read article: AIM 2026: *Your* Losing Attention: How to Use 'Safe Bait' Marketing to Get Attention and Leases ↗
October 30, 2024
The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton Branding starts by providing your customers with an ideal, memorable experience. ...
Read article: AIM 2024: The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton ↗
October 30, 2024
Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing
Read article: AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing ↗
July 5, 2023
Technology improving onsite productivity, especially in the leasing office. With rents trending down, interest rates trending up, and operators needing to become more ...
Read article: AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes ↗
July 5, 2023
Listen to your onsite team when it comes to best serving residents. Imagine what an apartment resident would think if their community suddenly suspended its traditional morning ...
Read article: AIM 2023: The Future of Customer Experience, Marketing, and Brand in Multifamily ↗
May 14, 2022
The recently completed Collective took seven years to build and includes 1,200 total apartment homes. WC Smith took a mostly mundane neighborhood in the Nation’s Capital and ...
Read article: AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC ↗
May 11, 2022
Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.
Read article: AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind ↗
May 10, 2022
Renters now have more tools at their disposal than ever before... In a session sponsored by RentPath, as renters now have more tools at their disposal than ever before to ...
Read article: AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing ↗
December 7, 2021
Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its share of reimaging how it ...
Read article: AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing ↗
November 23, 2021
Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. Multifamily isn’t known for its cutting-edge branding. Spending astronomical ...
Read article: AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry ↗
