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AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a mostly mundane neighborhood in...

AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now have more tools at their...

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. 

Multifamily isn’t known for its cutting-edge...

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