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AIM 2024: The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton

The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton

Branding starts by providing your customers with...

AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes

Technology improving onsite productivity, especially in the leasing office.

With rents trending down, interest rates trending up, and operators...

AIM 2023: The Future of Customer Experience, Marketing, and Brand in Multifamily

Listen to your onsite team when it comes to best serving residents.

Imagine what an apartment resident would think if their community suddenly...

AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a mostly mundane neighborhood in...

AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now have more tools at their...

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. 

Multifamily isn’t known for its cutting-edge...

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