AIMConf Blog

AIM 2024: Sales for Service Providers

Are you aiming to perfect your sales strategy in the multifamily sector? Look no further! We've got an essential resource that will revolutionize the way you connect...

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AIM 2023: Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

Furnished apartment rentals solve a significant problem and save days or weeks of time...

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AIM 2023: ESG Bootcamp the Down and Dirty

ESG Bootcamp: The Down and Dirty on How to Market Sustainability

Apartment companies across the country are emphasizing sustainability in their business models,...

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AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes

Technology improving onsite productivity, especially in the leasing office.

With rents trending down, interest rates trending up, and operators...

Branding Market Research

AIM 2023: The Future of Customer Experience, Marketing, and Brand in Multifamily

Listen to your onsite team when it comes to best serving residents.

Imagine what an apartment resident would think if their community suddenly...

Marketing Branding

AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a mostly mundane neighborhood in...

Marketing Branding

AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

Marketing Branding

AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now have more tools at their...

Marketing pets AIM 2021 Branding

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

Marketing AIM 2021 Branding

AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing.

Multifamily isn’t known for its cutting-edge...