Ideas worth sharing

AIM insights.

Perspectives on apartment innovation and the people behind it.

October 14, 2026

AIM 2026: Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate

Sales is a Sport: Barbara Corcoran on Building Sales Teams That Dominate Sebastian Jimenez, founder and CEO of Rilla, framed sales as a competitive sport: talented players need ...

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November 23, 2021

AIM 2021 Session Recap: Celebrity Marketing

Leveraging Celebrity Endorsements in Multifamily

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