Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market research.

Apartment communities can...

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a mostly mundane neighborhood in...

Tricap Residential Improving Its Performance with a Centralized Leasing Model.

An entrepreneurial spirit has propelled Tricap Residential into...

Industry panel points to preferences, although decisions don’t always align with the customer.

Quantitative data and insights shed light on how...

The cookies aren't necessarily getting stale, they are simply disappearing.

Marketers who rely on them for either third-party data or even...

The marketing department is playing a more leading role...

In the corporate office as marketing executives are gaining that proverbial “seat at the...

What is the metaverse?

Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent Development at Security...

TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.