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Colleen Kittell Lucas

Colleen Kittell Lucas

AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections

From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe...

Nick Tran, recently Global Director of...

AIM 2022 Session Recap: Leverage AI & Data Science to Expose Renter Journey Patterns & Drive Qualified Leads

The resident journey today is a busy and complex one.

Apartment operators are learning more every day about how AI and data science can make their...

AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now have more tools at their...

AIM 2022 Session Recap: Tour Talk - Enlightening The Customer With Virtual Experiences

Personally Guidable Virtual Apartment Tours the Next Upgrade for Leasing

Coming out of the pandemic, marketers have more and better tech tools to...

AIM 2021 Session Recap: Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio

White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in real estate. During the 2021...

AIM 2021 Session Recap: Best Practices in Resident Experience Design

Almost every industry seeks to improve its customer’s experience in hopes to increase performance and revenue, and multifamily is no exception.

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

AIM 2021 Session Recap: Community Art As An Amenity & Differentiator

High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in...

AIM 2021 Session Recap: Marketing Matters

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like...