Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
March 1, 2020
Smart Home Due Diligence and Security If you think everyone wants smart home technology, there may be several surprises for you down the road. Its operational complexity ...
Read article: AIM 2019 Session Recap: Smart Home Due Diligence and Security ↗March 1, 2020
Search Engine Strategies Forum 2019 Multifamily search is nothing like “search one and done.” Research tells us that renters use a variety of search engines to find the perfect ...
Read article: AIM 2019 Session Recap: Search Engine Strategies Forum ↗March 1, 2020
Resident Engagement: The New Currency of Multifamily In the past, the nature of “resident engagement” has seldom meant happiness for property owners. So why has it become a ...
Read article: AIM 2019 Session Recap: Resident Engagement ↗March 1, 2020
Why Renters Leave? Don’t Beat Yourself Up! When good renters break or fail to renew a lease, we’re often left wondering, “Why did that happen?” Well, wonder no more: For the 14th ...
Read article: AIM 2019 Session Recap: Why Renters Leave ↗March 1, 2020
Psychological Marketing: The Mind Games You Need To Master Psychology plays an enormous part in marketing, as companies utilize behavior tactics to increase revenue and influence ...
Read article: AIM 2019 Session Recap: Psychological Marketing ↗March 1, 2020
Multi-Touch Attribution: Changing Your Investment in Marketing How can we know which leads coming from multiple digital sources are the best for our properties? The 14th Annual ...
Read article: AIM 2019 Session Recap: Multi-Touch Attribution ↗February 29, 2020
Ask Me Anything: Listing Site Leaders Answer All Questions By the nature of its business, an Internet Listings Services (ILS) is an a unique position to gather and analyze data ...
Read article: AIM 2019 Session Recap: Ask Me Anything - Listing Site Leaders Answer All Questions ↗September 26, 2019
Yardi Technology TrendTalk Today’s talk show format is one of the most popular in television. At the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which ...
Read article: AIM 2019 Session Recap: Yardi Technology TrendTalk ↗September 26, 2019
AIM 2019: AIM Video Awards It was an honor to be honored at the annual AIM Video Awards, which took place during the 14th Annual Apartment Innovation and Marketing Conference (AIM ...
Read article: AIM 2019: AIM Video Awards ↗September 26, 2019
3rd Party Management - Ripe for Disruption? Is it a good or a bad thing that AI may surpass humans in certain areas of property management? That was the question as a panel of ...
Read article: AIM 2019 Session Recap: 3rd Party Management - Ripe for Disruption? ↗September 26, 2019
Brand Building: Dancing Outside of the Box Like No One's Watching Is building an online brand in the residential industry as important as it is in consumer industries? That ...
Read article: AIM 2019 Session Recap: Brand Building ↗September 26, 2019
Discovering New Markets - Global Corporate Renters and Flexible Rentals With rental growth slowing in many markets, multifamily operators are looking toward traditional corporate ...
Read article: AIM 2019 Session Recap: Discovering New Markets ↗September 26, 2019
Don’t Build It, Invest In It: The New Operator Approach to Technology Not everyone was born to geek. Which is why some multifamily operators, realizing their limitations, turn to ...
Read article: AIM 2019 Session Recap: Don’t Build It, Invest In It ↗September 26, 2019
From Travelocity to AI Chat Marketing “If you don’t like change,” said tech industry icon Terry Jones at the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), ...
Read article: AIM 2019 Session Recap: From Travelocity to AI Chat Marketing ↗September 26, 2019
Letting Go of Marketing’s Biggest Lies - Samuel Scott Feeling good about the way your direct marketing campaigns are driving leads? You should. But don’t forget about the big ...
Read article: AIM 2019 Session Recap: Letting Go of Marketing’s Biggest Lies ↗September 26, 2019
Marketing Technology: Gary Angel Faced with a leasing situation, most property owners wish they knew what was going on in the renter’s mind. At the 14th Annual Apartment ...
Read article: AIM 2019 Session Recap: Marketing Technology with Gary Angel ↗September 26, 2019
Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings Marketers have come to appreciate the extra reach technology has afforded them in ...
Read article: AIM 2019 Session Recap: Maximize Your Leads ↗
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