Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
The Attribution Revolution: Turning Data into Winning Decisions Moderated by Stuart Richens of Apartments.com, the panel featured Kelley Shannon of Buzzuto, Robert Lee of Hyly.AI, ...
Read article: AIM 2026: The Attribution Revolution: Turning Data into Winning Decisions ↗October 14, 2026
The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower Moderated by Stacy Stemen of Passco Companies, the panel featured Kelly McCunniff of ...
Read article: AIM 2026: The "Last Impression" Paradox: Turning Move-Out Friction into a Hospitality Superpower ↗October 14, 2026
The Price is Right: What We've Learned about Fee Transparency Greg Benson, Managing Director of Marketing at Greystar, joined experts from Apartments.com, Yardi, Engrain, and BH ...
Read article: AIM 2026: The Price is Right: What We've Learned about Fee Transparency ↗October 14, 2026
Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI Moderated by Remen Okoruwa, Co-Founder and CEO of Propexo, the panel featured Mike ...
Read article: AIM 2026: Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI ↗October 14, 2026
Relay to Results: Aligning Marketing & Operations for the Win Featuring Diana Norbury, Sierra Berg, and Esther Bondardi, the session examined four legs of the multifamily ...
Read article: AIM 2026: Relay to Results: Aligning Marketing & Operations for the Win ↗October 14, 2026
The New Language of Leasing Michael Sherman, SVP of Zillow Rentals, opened the session with a shift in how multifamily should think about data. Instead of analyzing isolated ...
Read article: AIM 2026: The New Language of Leasing ↗October 14, 2026
AI Readiness, Governance, and Operational Integrity: Preparing Multifamily Teams for the Next Wave of AI Lance French, CIO at RealPage, and Anurag Sakhamuri, AI Deployment ...
Read article: AIM 2026: AI Readiness, Governance, and Operational Integrity: Preparing Multifamily Teams for the Next Wave of AI ↗October 14, 2026
The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) In The Missing Engine, Rebecca Busse shared lessons from her ...
Read article: AIM 2026: The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) ↗October 14, 2026
Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It The session examined a rapidly emerging challenge for multifamily marketers: ...
Read article: AIM 2026: Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It ↗October 14, 2026
Turning Sentiment into Steps: The Next Frontier of AI The discussion brought together Maria Banks of AMLI Residential, Tiffany Walsh of Nolan Living, and Dom Beveridge of 20for20 ...
Read article: AIM 2026: Turning Sentiment into Steps: The Next Frontier of AI ↗October 14, 2026
Startup Showcase Hosted by Christopher Yip of RET Ventures, the AIM 2026 Startup Showcase was designed to feature companies beyond the “interesting pitch deck” stage—startups ...
Read article: AIM 2026: Startup Showcase ↗October 14, 2026
The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI Moderated by Annika Navac of The Bainbridge Companies, the discussion featured Heidi Jehlicka of The ...
Read article: AIM 2026: The Goldilocks Effect: Finding the “Just Right” in Marketing Spend and ROI ↗October 14, 2026
Cultures of Gratitude: The More We Give, the More We Receive (at Home, Work and with Our Customers) Schembra opened with a simple question: “If you could give credit or thanks to ...
Read article: AIM 2026: Cultures of Gratitude: The More We Give, the More We Receive (at Home, Work and with Our Customers) ↗October 14, 2026
AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World Mike Whaling of 30 Lines and Derek Miller of The Sterling Group addressed ...
Read article: AIM 2026: AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World ↗October 14, 2026
The Proptechcellent Adventure: 2026 A Leasing Odyssey (The Dawn of the Super-Agent) Brad Kirshenbaum, Mark Zikra, and Girish Gehani took attendees on a “PropTechcellent Adventure” ...
Read article: AIM 2026: The Proptechcellent Adventure: 2026 A Leasing Odyssey (The Dawn of the Super-Agent) ↗April 20, 2026
Every year, operators leave conferences with pages of notes, dozens of conversations, and great intentions. But too often, nothing actually gets implemented. That is exactly why ...
Read article: Pre-AIM webinar: How Operators Should Plan Their Conference Meetings ↗September 4, 2025
The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words It’s not often that a session makes you laugh and rethink your entire marketing strategy in the same breath, ...
Read article: AIM 2025: The High Cost of Hyperbole ↗September 4, 2025
From Third-Party Dependence to Digital Independence: The Corporate ILS as the New Multifamily Frontier In today’s fiercely competitive digital landscape, real estate players are ...
Read article: AIM 2025: From Third-Party Dependence to Digital Independence ↗September 2, 2025
Don't Fumble the Handoff: Creating a Smooth Move-In Process Move-in day isn't just about keys and checklists—it's the pivotal first impression that can define a resident's entire ...
Read article: AIM 2025: Don't Fumble the Handoff ↗September 2, 2025
White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze In a session led by Lydia Zaragoza and Jules Flesner, attendees explored the vital yet often overlooked ...
Read article: AIM 2025: White-Label vs. Native Apps ↗.gif)
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