Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
August 14, 2025
The Reality Gap: Bridging What Renters Show, Say, and Actually Want A Data-Driven Deep Dive with Live Renter Panel In the AIM 2025 session “The Reality Gap,” Kristen Miller, Chris ...
Read article: AIM 2025: The Reality Gap ↗August 12, 2025
Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning In “Decoding the Digital Dialogue,” Annette Valle and Matthew Cummings explored ...
Read article: AIM 2025: Decoding the Digital Dialouge ↗August 12, 2025
Vendor Management: Not Boring, We Promise! (Save more money while reducing your risk.) This session delivered on its name with a lively and insightful conversation that reframed ...
Read article: AIM 2025: Vendor Management ↗August 12, 2025
Marketing What Renters Want Most! (based on survey data) In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO at LCP Media) delivered ...
Read article: AIM 2025: Marketing What Renters Want Most! ↗August 7, 2025
After the Keynote: The Purpose Gap: Why Vision Alone Isn't Enough Rocky Garza and Jamie Gorski led a high-energy, introspective session focused on helping leaders close the ...
Read article: AIM 2025: The Purpose Gap ↗August 7, 2025
Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing Friction Feud was presented in a game show format to spotlight how disconnects between marketing ...
Read article: AIM 2025: Friction Feud ↗August 7, 2025
Legal Compliance in Apartment Marketing: What to Watch For Now In an era of increasing regulatory scrutiny, the session delivered practical guidance to help marketers navigate the ...
Read article: AIM 2025: Legal Compliance in Apartment Marketing ↗August 5, 2025
Apartment Marketing in a World of Price Transparency In a candid, fast-paced session, five industry and adjacent-market leaders tackled one of multifamily’s hottest issues: price ...
Read article: AIM 2025: Apartment Marketing in a World of Price Transparency ↗August 5, 2025
Survive or Thrive: Tenant Expectations in the Era of Instant Gratification In their engaging session, Dana Dunford and Richard Matricaria challenged multifamily operators to ...
Read article: AIM 2025: Survive or Thrive ↗August 5, 2025
Beyond the Theory: Building Real Campaigns with Generative AI Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful AI-generated theme song, ...
Read article: AIM 2025: Beyond the Theory ↗July 31, 2025
White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze The future of multifamily is being rewritten—not in boardrooms, but in the minds of daring entrepreneurs. ...
Read article: AIM 2025: Startup Innovation Showcase ↗July 31, 2025
Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process At AIM 2025, a powerhouse panel of industry leaders pulled back the curtain on ...
Read article: AIM 2025: Setting Everyone Up for Success ↗July 31, 2025
Opening Keynote: Lead Like You, Not Like Them Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead like someone else. In a ...
Read article: AIM 2025: Lead Like You, Not Like Them ↗July 31, 2025
No More Business as Usual: Adapting to Dynamic Deposit Strategies Stacy Stemen opened the session with levity, but quickly got to the heart of the matter: deposits are no longer a ...
Read article: AIM 2025: No More Business as Usual ↗July 24, 2025
Unpacking the Search Evolution: Ready, Set, GEO! As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine ...
Read article: AIM 2025: Unpacking the Search Evolution ↗July 22, 2025
Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys In a high-energy session sponsored by RealPage, Google’s Carlos Rubio and RealPage ...
Read article: AIM 2025: Google Insights ↗July 14, 2025
Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session with ...
Read article: AIM 2025: Making Sense of the Market ↗October 30, 2024
The Big Picture: Economic Insights and Marketing Innovations in Multifamily Today’s economic picture is driving housing choice and affecting apartment marketing strategy. The ...
Read article: AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily ↗October 30, 2024
Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy Apartment marketers find value in streaming video ads. Apartment marketers are finding the costs are down ...
Read article: AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy ↗October 30, 2024
You Need Help from Operations! But You Need Good Data First… Operations and marketing teams working together can help increase renter satisfaction. Apartment residents talk most ...
Read article: AIM 2024: You Need Help from Operations! But You Need Good Data First… ↗
