AIMConf Blog

AIM 2025: Unpacking the Search Evolution

Unpacking the Search Evolution: Ready, Set, GEO!

As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine...

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AIM 2025: Google Insights

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys

In a high-energy session sponsored by RealPage, Google’s Carlos Rubio...

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AIM 2025: Making Sense of the Market

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session...

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AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing

Marketing Resident Satisfaction

AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions

The Game Show Showdown: Challenging Multifamily Marketing Assumptions

Don’t always believe what you hear about apartment resident preferences.

...

Market Research Mobile Location Data

AIM 2024: Leveraging Anonymized Mobile Location Data for Market Research & Advertising

Leveraging Anonymized Mobile Location Data for Market Research & Advertising

There is data about where your prospects live, work, and play so they...

Sales

AIM 2024: Sales for Service Providers

Are you aiming to perfect your sales strategy in the multifamily sector? Look no further! We've got an essential resource that will revolutionize...

Apartment Community Furnished Rentals

AIM 2023: Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

Furnished apartment rentals solve a significant problem and save...

Sustainability Apartment Community

AIM 2023: ESG Bootcamp the Down and Dirty

ESG Bootcamp: The Down and Dirty on How to Market Sustainability

Apartment companies across the country are emphasizing sustainability in their...

Marketing Aim 2023

AIM 2023: CMO for Centralization

How to Present to the C Suite — the CMO’s Role

Many multifamily companies are considering alternative business models to create operational...

Marketing Market Research

AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure?

Turnover, the New Pandemic - Is Marketing the Cure?

High turnover and acquiring top-tier talent are among the largest pain points multifamily faces...

Tech Control

AIM 2023: Too Much Tech?

Too Much Tech? How to Effectively Co-Develop, Pilot, and Deploy Future Solutions Without Overwhelming Your Org and Losing Your Mind

Multifamily...