AIMConf Blog

AIM 2025: Decoding the Digital Dialouge

Decoding the Digital Dialogue: Transforming Multifamily Marketing through Advanced Social Learning

In “Decoding the Digital Dialogue,” Annette Valle and Matthew...

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AIM 2025: Vendor Management

Vendor Management: Not Boring, We Promise! (Save more money while reducing your risk.)

This session delivered on its name with a lively and insightful conversation that...

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AIM 2025: Marketing What Renters Want Most!

Marketing What Renters Want Most! (based on survey data)

In the session “Marketing What Renters Want Most,” Esther Bonardi and Izzy Carunungan (CMO at LCP Media)...

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AIM 2019 Session Recap: Don’t Build It, Invest In It

Don’t Build It, Invest In It: The New Operator Approach to Technology

Not everyone was born to geek. Which is why some multifamily operators,...

AIM 2019 Innovation AI

AIM 2019 Session Recap: From Travelocity to AI Chat Marketing

From Travelocity to AI Chat Marketing

“If you don’t like change,” said tech industry icon Terry Jones at the 14th Annual Apartment Innovation and...

Insider AIM 2019 Marketing

AIM 2019 Session Recap: Letting Go of Marketing’s Biggest Lies

Letting Go of Marketing’s Biggest Lies - Samuel Scott

Feeling good about the way your direct marketing campaigns are driving leads? You should. But...

AIM 2019 Innovation Automation

AIM 2019 Session Recap: Marketing Technology with Gary Angel

Marketing Technology: Gary Angel

Faced with a leasing situation, most property owners wish they knew what was going on in the renter’s mind. At the...

AIM 2019 Marketing Data

AIM 2019 Session Recap: Maximize Your Leads

Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings

Marketers have come to appreciate the extra reach technology...