AIMConf Blog

AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting apartment marketing...

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AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers are finding the...

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AIM 2024: You Need Help from Operations! But You Need Good Data First…

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

Apartment residents...

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AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond

What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and...

Marketing Leasing

AIM Reconnect: Marketing & leasing in a post-pandemic world

Join us to discuss:

Changing consumer behavior

New leasing strategies

Technology

Industry data/reports

Leading/managing through change

...

Marketing Leasing

AIM Reconnect: Leveraging Marketing Automation to Improve Your Leasing Journey

Your customers live in a hyper-connected world and expect to have a consistent experience as they switch between mobile phones, tablets, laptops,...

Marketing Automation

AIM Reconnect: Marketing Automation: 2022 & Beyond

Right now, A.I. products are helping us automate the leasing process. We will brainstorm additional opportunities for automation that will impact...

Marketing Online Reputation

AIM Reconnect: Online Reputation and the Pandemic Impact

Join us to discuss how the global pandemic affected online ratings and reviews and challenged previously held ideas of resident satisfaction. We’ll...

Marketing Next Generation

AIM Reconnect: Next Generation Marketing: Your Renters Have Changed. Have You?

Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference. Andrew will show you how to adapt...

Marketing OTT

AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard

We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across...

Marketing Self Touring Webinar

AIM 2020 Webinar Recap - Take a Journey Through the Eyes of Renter

The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring and follow-up have taken up new...

Marketing Data Self Touring Webinar

AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing

Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the opportunity to view apartments...