AIMConf Blog

AIM 2025: Apartment Marketing in a World of Price Transparency

Apartment Marketing in a World of Price Transparency

In a candid, fast-paced session, five industry and adjacent-market leaders tackled one of multifamily’s hottest...

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AIM 2025: Survive or Thrive

Survive or Thrive: Tenant Expectations in the Era of Instant Gratification

In their engaging session, Dana Dunford and Richard Matricaria challenged multifamily...

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AIM 2025: Beyond the Theory

Beyond the Theory: Building Real Campaigns with Generative AI

Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful AI-generated theme...

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AIM Reconnect: The impact of ratings, and resident satisfaction on occupancy rates

Online star ratings and resident satisfaction have a direct correlation to occupancy rates. Prospective residents will research potential properties...

Leasing

AIM Reconnect: The New Normal

As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important than they ever have been.

...

Renters

AIM Reconnect: The Renter's Journey

Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements....

Resident Experience

AIM Reconnect: Transformation of Resident Experience Post Pandemic

Join us to discuss these questions:

What amenities do residents want post pandemic?
Are virtual events a trend to stay?
How are properties...

Virtual Leasing Evolution

AIM Reconnect : Who wants to work Sundays at 4pm? The evolution of virtual leasing and on site leasing teams

It’s an industry given that you’re 50% more likely to convert a lead to a lease if you respond to a prospect within 5 minutes. The world we’re...

Marketing Next Generation

AIM Reconnect: Next Generation Marketing: Your Renters Have Changed. Have You?

Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference. Andrew will show you how to adapt...

Digital Promotions

AIM Reconnect: How do give or entice promotions in digital world?

Will the old days of blowing out candles on your birthday cake ever come back? Unclear, but we still must celebrate milestones.

Join this...

Marketing OTT

AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard

We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across...

Data Privacy Compliance

AIM 2021 Webinar Recap - Compliance in the Digital Age

There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy rules designed to benefit...