Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
May 15, 2021
If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are difficult to find value and insight ...
Read article: AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success ↗May 15, 2021
Renter behaviors and preferences have fundamentally changed from the “before times” to now. And with it, so have the tools, technology and strategies multifamily marketers ...
Read article: AIM Reconnect - First mile marketing: Streamline your customers’ journey through a flexible tech ecosystem ↗May 15, 2021
What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and finally what’s your wish-list ...
Read article: AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond ↗May 15, 2021
Join us to discuss: Changing consumer behavior New leasing strategies Technology Industry data/reports Leading/managing through change Presenter: Chris Kostoulas, Cofounder, COO ...
Read article: AIM Reconnect: Marketing & leasing in a post-pandemic world ↗May 15, 2021
Your customers live in a hyper-connected world and expect to have a consistent experience as they switch between mobile phones, tablets, laptops, and even the tech they utilize ...
Read article: AIM Reconnect: Leveraging Marketing Automation to Improve Your Leasing Journey ↗May 15, 2021
Right now, A.I. products are helping us automate the leasing process. We will brainstorm additional opportunities for automation that will impact NOI in 2022 and beyond. ...
Read article: AIM Reconnect: Marketing Automation: 2022 & Beyond ↗May 15, 2021
Join us to discuss how the global pandemic affected online ratings and reviews and challenged previously held ideas of resident satisfaction. We’ll share actionable data showing ...
Read article: AIM Reconnect: Online Reputation and the Pandemic Impact ↗May 13, 2021
Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference. Andrew will show you how to adapt your property marketing to a new ...
Read article: AIM Reconnect: Next Generation Marketing: Your Renters Have Changed. Have You? ↗May 13, 2021
We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across different channels such as YouTube, ...
Read article: AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard ↗November 25, 2020
The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring and follow-up have taken up new tact.
Read article: AIM 2020 Webinar Recap - Take a Journey Through the Eyes of Renter ↗November 23, 2020
Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the opportunity to view apartments in this way is favorable among ...
Read article: AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing ↗September 22, 2020
The New Apartment Playbook
Read article: AIM 2020 Webinar Recap - New Playbook ↗March 1, 2020
Psychological Marketing: The Mind Games You Need To Master Psychology plays an enormous part in marketing, as companies utilize behavior tactics to increase revenue and influence ...
Read article: AIM 2019 Session Recap: Psychological Marketing ↗March 1, 2020
Multi-Touch Attribution: Changing Your Investment in Marketing How can we know which leads coming from multiple digital sources are the best for our properties? The 14th Annual ...
Read article: AIM 2019 Session Recap: Multi-Touch Attribution ↗February 29, 2020
Ask Me Anything: Listing Site Leaders Answer All Questions By the nature of its business, an Internet Listings Services (ILS) is an a unique position to gather and analyze data ...
Read article: AIM 2019 Session Recap: Ask Me Anything - Listing Site Leaders Answer All Questions ↗September 26, 2019
Letting Go of Marketing’s Biggest Lies - Samuel Scott Feeling good about the way your direct marketing campaigns are driving leads? You should. But don’t forget about the big ...
Read article: AIM 2019 Session Recap: Letting Go of Marketing’s Biggest Lies ↗September 26, 2019
Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings Marketers have come to appreciate the extra reach technology has afforded them in ...
Read article: AIM 2019 Session Recap: Maximize Your Leads ↗
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