AIMConf Blog

AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting apartment marketing...

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AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers are finding the...

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AIM 2024: You Need Help from Operations! But You Need Good Data First…

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

Apartment residents...

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AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now have more tools at their...

Marketing pets AIM 2021 Branding

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

Marketing Amenity AIM 2021 Art

AIM 2021 Session Recap: Community Art As An Amenity & Differentiator

High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in...

Marketing AIM 2021 Reputation Management

AIM 2021 Session Recap: Marketing Matters

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like...

Marketing AIM 2021 Branding

AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing.

Multifamily isn’t known for its cutting-edge...

Marketing Technology AIM 2021 prospect experience

AIM 2021 Session Recap: Fearless Factor: Marketers Who Are Driving Innovation

Multifamily Marketers Embracing Tech-Driven Strategies

The past year saw multifamily teams deploy new technologies at an unprecedented rate,...

Marketing pets AIM 2021

AIM 2021 Session Recap: Pets: Love, Marketing, and Lifetime Value

We love claiming to be pet-friendly.

We love it because we know the marketing power of promoting pet-friendliness in today’s pet obsessed...

Insider Marketing Innovation AIM 2021

AIM 2021 Session Recap: Seven Executive Marketing Lessons

From Seven Great Brands.

If it’s not broken, don’t fix it. Learn from it.

Marketing Technology Proptech AIM 2021

AIM 2021 Session Recap: Ad Board Talk: Investing Time, Energy, and Money in PropTech

Tapping Technology for More Effective Operations

As an industry, multifamily is always looking for ways to be more effective, whether it’s...