AIMConf Blog

AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting apartment marketing...

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AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers are finding the...

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AIM 2024: You Need Help from Operations! But You Need Good Data First…

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

Apartment residents...

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AIM 2019 Session Recap: Search Engine Strategies Forum

Search Engine Strategies Forum 2019

Multifamily search is nothing like “search one and done.” Research tells us that renters use a variety of search...

AIM 2019 Master Class Data

AIM 2019 Session Recap: Resident Engagement

Resident Engagement: The New Currency of Multifamily

In the past, the nature of “resident engagement” has seldom meant happiness for property owners....

Insider AIM 2019 Data

AIM 2019 Session Recap: Why Renters Leave

Why Renters Leave? Don’t Beat Yourself Up!

When good renters break or fail to renew a lease, we’re often left wondering, “Why did that happen?” Well,...

Insider AIM 2019 Marketing

AIM 2019 Session Recap: Psychological Marketing

Psychological Marketing: The Mind Games You Need To Master

Psychology plays an enormous part in marketing, as companies utilize behavior tactics to...

AIM 2019 Marketing Data

AIM 2019 Session Recap: Multi-Touch Attribution

Multi-Touch Attribution: Changing Your Investment in Marketing

How can we know which leads coming from multiple digital sources are the best for our...

Insider AIM 2019 Marketing

AIM 2019 Session Recap: Ask Me Anything - Listing Site Leaders Answer All Questions

Ask Me Anything: Listing Site Leaders Answer All Questions

By the nature of its business, an Internet Listings Services (ILS) is an a unique position...

Insider AIM 2019 Master Class

AIM 2019 Session Recap: Yardi Technology TrendTalk

Yardi Technology TrendTalk

Today’s talk show format is one of the most popular in television. At the 14th Annual Apartment Innovation and Marketing...

AIM 2019 Innovation Video

AIM 2019: AIM Video Awards

It was an honor to be honored at the annual AIM Video Awards, which took place during the 14th Annual Apartment Innovation...

Insider AIM 2019 Automation

AIM 2019 Session Recap: 3rd Party Management - Ripe for Disruption?

3rd Party Management - Ripe for Disruption?

Is it a good or a bad thing that AI may surpass humans in certain areas of property management? That was...