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Colleen Kittell Lucas

Colleen Kittell Lucas

AIM 2021 Session Recap: Social Media Data Mining

You have the data, but what are its limitations and do the metrics really tell the whole story?

During the 2021 AIM session Social Media Data Mining,...

AIM 2021 Session Recap: Marketing Analyst Roundtable - The Impact of POEM On Your Organization

What is your time worth?

Expert panelists at  the 2021 AIM session Marketing Analyst Roundtable gathered to discuss various forms of marketing, such...

AIM 2021 Session Recap: The End of the Eviction Moratorium

PR and Reputation Considerations

The federal eviction moratorium posed a lengthy and unprecedented challenge for apartment operators. But it is the...

AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry

Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. 

Multifamily isn’t known for its cutting-edge...

AIM 2021 Session Recap: The Bulk Managed WiFi Evolution

Why Big Owners and Developers are Switching to Buying Internet in Bulk

Over the last 18 months, technology adoption for both multifamily communities...

AIM 2021 Session Recap: Autonomous Leasing in 2022

Meeting Renter Demands for an Autonomous Leasing Experience

Round-the-clock leasing is the new reality in multifamily, thanks to technological...

AIM 2021 Session Recap: Personal Finance: Cryptocurrency

Tapping Technology for More Effective Operations

Traditionally, multifamily investing has been reserved for accredited investors and people with...