Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 30, 2024
Harmonizing Your Tech Stack & Resident Experience It’s key for all levels of onsite employees to be on board in the process from the start. If you don’t realize that your tech ...
Read article: AIM 2024: Harmonizing Your Tech Stack & Resident Experience ↗October 30, 2024
The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton Branding starts by providing your customers with an ideal, memorable experience. ...
Read article: AIM 2024: The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton ↗October 30, 2024
Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs Apartment companies seek creative ways to drive revenue. In this tough rent growth environment, ...
Read article: AIM 2024: Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs ↗October 30, 2024
Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing
Read article: AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing ↗October 30, 2024
The Game Show Showdown: Challenging Multifamily Marketing Assumptions Don’t always believe what you hear about apartment resident preferences. Today’s multifamily industry is ...
Read article: AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions ↗October 30, 2024
Leveraging Anonymized Mobile Location Data for Market Research & Advertising There is data about where your prospects live, work, and play so they can be targeted directly ...
Read article: AIM 2024: Leveraging Anonymized Mobile Location Data for Market Research & Advertising ↗March 18, 2024
Are you aiming to perfect your sales strategy in the multifamily sector? Look no further! We've got an essential resource that will revolutionize the way you connect with ...
Read article: AIM 2024: Sales for Service Providers ↗September 3, 2023
AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation Furnished apartment rentals solve a significant problem and save days or weeks of time for ...
Read article: AIM 2023: Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation ↗September 3, 2023
ESG Bootcamp: The Down and Dirty on How to Market Sustainability Apartment companies across the country are emphasizing sustainability in their business models, missions, and ...
Read article: AIM 2023: ESG Bootcamp the Down and Dirty ↗September 3, 2023
How to Present to the C Suite — the CMO’s Role Many multifamily companies are considering alternative business models to create operational efficiencies including the ...
Read article: AIM 2023: CMO for Centralization ↗September 3, 2023
Turnover, the New Pandemic - Is Marketing the Cure? High turnover and acquiring top-tier talent are among the largest pain points multifamily faces today. According to the ...
Read article: AIM 2023: Turnover, the New Pandemic - Is Marketing the Cure? ↗September 3, 2023
Too Much Tech? How to Effectively Co-Develop, Pilot, and Deploy Future Solutions Without Overwhelming Your Org and Losing Your Mind Multifamily owners and operators want to adopt ...
Read article: AIM 2023: Too Much Tech? ↗September 3, 2023
Beyond AI Leasing Agents: What’s Next Ellen Thompson, CEO, Respage, says when it comes to artificial intelligence (AI), the apartment industry ahead of other industries. “We ...
Read article: AIM 2023: Beyond AI Leasing Agents: What’s Next ↗September 3, 2023
EV Charging - Infrastructure Wrapped in Demographics and Technology “I’m not paying $5.99 a gallon” was what drove Kesha Fisher, Senior Director of Operations, Greystar’s decision ...
Read article: AIM 2023: EV Charging - Infrastructure Wrapped in Demographics and Technology ↗September 3, 2023
Five Start Ups You Should Know About The Apartment Innovation and Marketing Conference welcomed many new and start-up companies this year. Here are five you should know about. ...
Read article: AIM 2023: Five Start Ups You Should Know About ↗July 5, 2023
Apartment operators continue to make the case for centralized leasing – including to their investors. Centralized leasing is not for every company – or investor. This management ...
Read article: AIM 2023: Centralize, Automate, and Scale your Customer Journeys Using Automated Workflows ↗July 5, 2023
Technology improving onsite productivity, especially in the leasing office. With rents trending down, interest rates trending up, and operators needing to become more ...
Read article: AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes ↗July 5, 2023
Finding apples-to-apples bid comparisons is not easy. Sourcing and purchasing technology solutions in the apartment industry creates challenges for operators big and small because ...
Read article: AIM 2023: The New PropTech Vendor Paradigm Puts Apt Companies in Front ↗July 5, 2023
It’s crucial for communities to write their de-escalation policy, train it, and share it. As the economy shifts and renter expectations evolve, the opportunity for conflict ...
Read article: AIM 2023: When Things Get Tough: Conflict Management Tools for Teams ↗July 5, 2023
Here are best practices for building and keeping qualified teams. As more apartment onsite teams are being tasked with running lean and doing more with less, associate retention ...
Read article: AIM 2023: Recruitment, Retention, and Productivity: The Three-Legged Stool to Success ↗
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