AIMConf Blog

AIM 2025: Unpacking the Search Evolution

Unpacking the Search Evolution: Ready, Set, GEO!

As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine...

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AIM 2025: Google Insights

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys

In a high-energy session sponsored by RealPage, Google’s Carlos Rubio...

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AIM 2025: Making Sense of the Market

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session...

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AIM 2023: Beyond AI Leasing Agents: What’s Next

Beyond AI Leasing Agents: What’s Next

Ellen Thompson, CEO, Respage, says when it comes to artificial intelligence (AI), the apartment industry ahead...

Next Generation Evolution

AIM 2023: EV Charging - Infrastructure Wrapped in Demographics and Technology

EV Charging - Infrastructure Wrapped in Demographics and Technology

“I’m not paying $5.99 a gallon” was what drove Kesha Fisher, Senior Director of...

Startup Aim 2023

AIM 2023: Five Start Ups You Should Know About

Five Start Ups You Should Know About

The Apartment Innovation and Marketing Conference welcomed many new and start-up companies this year. Here are...

Automation Centralized Leasing

AIM 2023: Centralize, Automate, and Scale your Customer Journeys Using Automated Workflows

Apartment operators continue to make the case for centralized leasing – including to their investors.

Centralized leasing is not for every company –...

Marketing Analytics Branding

AIM 2023: Apt Operators Using Demand Gen and Branding to Combat Market Changes

Technology improving onsite productivity, especially in the leasing office.

With rents trending down, interest rates trending up, and operators...

Proptech Property Management

AIM 2023: The New PropTech Vendor Paradigm Puts Apt Companies in Front

Finding apples-to-apples bid comparisons is not easy.

Sourcing and purchasing technology solutions in the apartment industry creates challenges for...

Conflict Management

AIM 2023: When Things Get Tough: Conflict Management Tools for Teams

It’s crucial for communities to write their de-escalation policy, train it, and share it.

As the economy shifts and renter expectations evolve, the...

Recruiting Retention

AIM 2023: Recruitment, Retention, and Productivity: The Three-Legged Stool to Success

Here are best practices for building and keeping qualified teams.

As more apartment onsite teams are being tasked with running lean and doing more...

Leasing Centralized Leasing

AIM 2023: How Centralization is being Re-invented/Democratized by Proptech for Small & Large Firms

Centralization models will look slightly different for each organization, based on geographical footprint, ownership, workforce, and technology...