AIMConf Blog

AIM 2025: The Purpose Gap

After the Keynote: The Purpose Gap: Why Vision Alone Isn't Enough

Rocky Garza and Jamie Gorski led a high-energy, introspective session focused on helping leaders close...

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AIM 2025: Friction Feud

Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing

Friction Feud was presented in a game show format to spotlight how disconnects between...

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AIM 2025: Legal Compliance in Apartment Marketing

Legal Compliance in Apartment Marketing: What to Watch For Now

In an era of increasing regulatory scrutiny, the session delivered practical guidance to help marketers...

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AIM 2019 Session Recap: The New Financial Amenity Game

The New Financial Amenity Game

Millennials may not have invented the subscription economy, but they’ve expanded it beyond our wildest dreams. And...

Insider AIM 2019 Innovation

AIM 2019 Session Recap: The Future of Multifamily in 9 Startup Presentations

The Future of Multifamily in 9 Startup Presentations

One of the benefits of attending the 14th Annual Apartment Innovation and Marketing Conference...

Insider AIM 2019 Technology

AIM 2019 Session Recap: Technology Investment Outlook 2020

Technology Investment Outlook 2020

Staying current with technology is in itself a challenging business, as property management systems (PMS),...

Insider AIM 2019 Technology

AIM 2019 Session Recap: Smart Home Due Diligence and Security

Smart Home Due Diligence and Security

If you think everyone wants smart home technology, there may be several surprises for you down the road. Its...

AIM 2019 Innovation Data

AIM 2019 Session Recap: Search Engine Strategies Forum

Search Engine Strategies Forum 2019

Multifamily search is nothing like “search one and done.” Research tells us that renters use a variety of search...

AIM 2019 Master Class Data

AIM 2019 Session Recap: Resident Engagement

Resident Engagement: The New Currency of Multifamily

In the past, the nature of “resident engagement” has seldom meant happiness for property owners....

Insider AIM 2019 Data

AIM 2019 Session Recap: Why Renters Leave

Why Renters Leave? Don’t Beat Yourself Up!

When good renters break or fail to renew a lease, we’re often left wondering, “Why did that happen?” Well,...

Insider AIM 2019 Marketing

AIM 2019 Session Recap: Psychological Marketing

Psychological Marketing: The Mind Games You Need To Master

Psychology plays an enormous part in marketing, as companies utilize behavior tactics to...

AIM 2019 Marketing Data

AIM 2019 Session Recap: Multi-Touch Attribution

Multi-Touch Attribution: Changing Your Investment in Marketing

How can we know which leads coming from multiple digital sources are the best for our...