AIMConf Blog

AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting apartment marketing...

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AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers are finding the...

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AIM 2024: You Need Help from Operations! But You Need Good Data First…

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

Apartment residents...

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AIM 2019 Session Recap: Brand Building

Brand Building: Dancing Outside of the Box Like No One's Watching

Is building an online brand in the residential industry as important as it is in...

Insider AIM 2019 Innovation

AIM 2019 Session Recap: Discovering New Markets

Discovering New Markets - Global Corporate Renters and Flexible Rentals

With rental growth slowing in many markets, multifamily operators are looking...

Insider AIM 2019 Innovation

AIM 2019 Session Recap: Don’t Build It, Invest In It

Don’t Build It, Invest In It: The New Operator Approach to Technology

Not everyone was born to geek. Which is why some multifamily operators,...

AIM 2019 Innovation AI

AIM 2019 Session Recap: From Travelocity to AI Chat Marketing

From Travelocity to AI Chat Marketing

“If you don’t like change,” said tech industry icon Terry Jones at the 14th Annual Apartment Innovation and...

Insider AIM 2019 Marketing

AIM 2019 Session Recap: Letting Go of Marketing’s Biggest Lies

Letting Go of Marketing’s Biggest Lies - Samuel Scott

Feeling good about the way your direct marketing campaigns are driving leads? You should. But...

AIM 2019 Innovation Automation

AIM 2019 Session Recap: Marketing Technology with Gary Angel

Marketing Technology: Gary Angel

Faced with a leasing situation, most property owners wish they knew what was going on in the renter’s mind. At the...

AIM 2019 Marketing Data

AIM 2019 Session Recap: Maximize Your Leads

Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings

Marketers have come to appreciate the extra reach technology...