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AIMConf Blog

AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting apartment marketing...

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AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers are finding the...

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AIM 2024: You Need Help from Operations! But You Need Good Data First…

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

Apartment residents...

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Recent Articles

14
Posts by topic
Leasing

AIM Reconnect: The New Normal

As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important than they ever have been.

...

Renters

AIM Reconnect: The Renter's Journey

Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements....

Resident Experience

AIM Reconnect: Transformation of Resident Experience Post Pandemic

Join us to discuss these questions:

  • What amenities do residents want post pandemic?
  • Are virtual events a trend to stay?
  • How are properties...
Virtual Leasing Evolution

AIM Reconnect : Who wants to work Sundays at 4pm? The evolution of virtual leasing and on site leasing teams

It’s an industry given that you’re 50% more likely to convert a lead to a lease if you respond to a prospect within 5 minutes. The world we’re...

Marketing Next Generation

AIM Reconnect: Next Generation Marketing: Your Renters Have Changed. Have You?

Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference. Andrew will show you how to adapt...

Digital Promotions

AIM Reconnect: How do give or entice promotions in digital world?

Will the old days of blowing out candles on your birthday cake ever come back? Unclear, but we still must celebrate milestones.

Join this...

Marketing OTT

AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard

We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across...
Data Privacy Compliance

AIM 2021 Webinar Recap - Compliance in the Digital Age

There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy rules designed to benefit...

Marketing Self Touring Webinar

AIM 2020 Webinar Recap - Take a Journey Through the Eyes of Renter

The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring and follow-up have taken up new...

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