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Dennis Cogbill

Dennis Cogbill

AIM 2019 Session Recap: Why Renters Leave

Why Renters Leave? Don’t Beat Yourself Up!

When good renters break or fail to renew a lease, we’re often left wondering, “Why did that happen?” Well,...

AIM 2019 Session Recap: Psychological Marketing

Psychological Marketing: The Mind Games You Need To Master

Psychology plays an enormous part in marketing, as companies utilize behavior tactics to...

AIM 2019 Session Recap: Multi-Touch Attribution

Multi-Touch Attribution: Changing Your Investment in Marketing

How can we know which leads coming from multiple digital sources are the best for our...

AIM 2019 Session Recap: Ask Me Anything - Listing Site Leaders Answer All Questions

Ask Me Anything: Listing Site Leaders Answer All Questions

By the nature of its business, an Internet Listings Services (ILS) is an a unique position...

AIM 2019 Session Recap: Yardi Technology TrendTalk

Yardi Technology TrendTalk

Today’s talk show format is one of the most popular in television. At the 14th Annual Apartment Innovation and Marketing...

AIM 2019: AIM Video Awards

AIM 2019: AIM Video Awards

It was an honor to be honored at the annual AIM Video Awards, which took place during the 14th Annual Apartment Innovation...

AIM 2019 Session Recap: 3rd Party Management - Ripe for Disruption?

 3rd Party Management - Ripe for Disruption?

Is it a good or a bad thing that AI may surpass humans in certain areas of property management? That was...

AIM 2019 Session Recap: Brand Building

Brand Building: Dancing Outside of the Box Like No One's Watching

Is building an online brand in the residential industry as important as it is in...

AIM 2019 Session Recap: Discovering New Markets

Discovering New Markets - Global Corporate Renters and Flexible Rentals

With rental growth slowing in many markets, multifamily operators are looking...