AIMConf Blog

AIM 2025: The High Cost of Hyperbole

The High Cost of Hyperbole: "Luxury" and Other Multifamily Curse Words

It’s not often that a session makes you laugh and rethink your entire marketing strategy in the...

Read the article

AIM 2025: From Third-Party Dependence to Digital Independence

From Third-Party Dependence to Digital Independence: The Corporate ILS as the New Multifamily Frontier

In today’s fiercely competitive digital landscape, real estate...

Read the article

AIM 2025: Don't Fumble the Handoff

Don't Fumble the Handoff: Creating a Smooth Move-In Process

Move-in day isn't just about keys and checklists—it's the pivotal first impression that can define a...

Read the article

Join us at AIM 2026!

Subscribe to our newsletter

AimConf uses the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime.

AIM 2025: Survive or Thrive

Survive or Thrive: Tenant Expectations in the Era of Instant Gratification

In their engaging session, Dana Dunford and Richard Matricaria challenged...

Marketing AI

AIM 2025: Beyond the Theory

Beyond the Theory: Building Real Campaigns with Generative AI

Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful...

Innovation Proptech

AIM 2025: Startup Innovation Showcase

White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

The future of multifamily is being rewritten—not in boardrooms, but in the...

customer experience Operations

AIM 2025: Setting Everyone Up for Success

Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process

At AIM 2025, a powerhouse panel of industry...

Lead Gen customer experience

AIM 2025: Lead Like You, Not Like Them

Opening Keynote: Lead Like You, Not Like Them

Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead...

Compliance Resident Experience

AIM 2025: No More Business as Usual

No More Business as Usual: Adapting to Dynamic Deposit Strategies

Stacy Stemen opened the session with levity, but quickly got to the heart of...

Search SEO

AIM 2025: Unpacking the Search Evolution

Unpacking the Search Evolution: Ready, Set, GEO!

As search behavior shifts from keywords to conversations, apartment marketers are entering a new...

AI Renter Behavior

AIM 2025: Google Insights

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys

In a high-energy session sponsored by RealPage,...

Renter Behavior Market Research

AIM 2025: Making Sense of the Market

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most...