Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
August 7, 2025
Friction Feud: How Friction Between Marketing, Tech and Team Slows Leasing Friction Feud was presented in a game show format to spotlight how disconnects between marketing ...
Read article: AIM 2025: Friction Feud ↗August 7, 2025
Legal Compliance in Apartment Marketing: What to Watch For Now In an era of increasing regulatory scrutiny, the session delivered practical guidance to help marketers navigate the ...
Read article: AIM 2025: Legal Compliance in Apartment Marketing ↗August 5, 2025
Apartment Marketing in a World of Price Transparency In a candid, fast-paced session, five industry and adjacent-market leaders tackled one of multifamily’s hottest issues: price ...
Read article: AIM 2025: Apartment Marketing in a World of Price Transparency ↗August 5, 2025
Survive or Thrive: Tenant Expectations in the Era of Instant Gratification In their engaging session, Dana Dunford and Richard Matricaria challenged multifamily operators to ...
Read article: AIM 2025: Survive or Thrive ↗August 5, 2025
Beyond the Theory: Building Real Campaigns with Generative AI Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful AI-generated theme song, ...
Read article: AIM 2025: Beyond the Theory ↗July 31, 2025
White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze The future of multifamily is being rewritten—not in boardrooms, but in the minds of daring entrepreneurs. ...
Read article: AIM 2025: Startup Innovation Showcase ↗July 31, 2025
Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process At AIM 2025, a powerhouse panel of industry leaders pulled back the curtain on ...
Read article: AIM 2025: Setting Everyone Up for Success ↗July 31, 2025
Opening Keynote: Lead Like You, Not Like Them Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead like someone else. In a ...
Read article: AIM 2025: Lead Like You, Not Like Them ↗July 31, 2025
No More Business as Usual: Adapting to Dynamic Deposit Strategies Stacy Stemen opened the session with levity, but quickly got to the heart of the matter: deposits are no longer a ...
Read article: AIM 2025: No More Business as Usual ↗July 24, 2025
Unpacking the Search Evolution: Ready, Set, GEO! As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine ...
Read article: AIM 2025: Unpacking the Search Evolution ↗July 22, 2025
Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys In a high-energy session sponsored by RealPage, Google’s Carlos Rubio and RealPage ...
Read article: AIM 2025: Google Insights ↗July 14, 2025
Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session with ...
Read article: AIM 2025: Making Sense of the Market ↗October 30, 2024
The Big Picture: Economic Insights and Marketing Innovations in Multifamily Today’s economic picture is driving housing choice and affecting apartment marketing strategy. The ...
Read article: AIM 2024: The Big Picture: Economic Insights and Marketing Innovations in Multifamily ↗October 30, 2024
Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy Apartment marketers find value in streaming video ads. Apartment marketers are finding the costs are down ...
Read article: AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy ↗October 30, 2024
You Need Help from Operations! But You Need Good Data First… Operations and marketing teams working together can help increase renter satisfaction. Apartment residents talk most ...
Read article: AIM 2024: You Need Help from Operations! But You Need Good Data First… ↗October 30, 2024
Harmonizing Your Tech Stack & Resident Experience It’s key for all levels of onsite employees to be on board in the process from the start. If you don’t realize that your tech ...
Read article: AIM 2024: Harmonizing Your Tech Stack & Resident Experience ↗October 30, 2024
The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton Branding starts by providing your customers with an ideal, memorable experience. ...
Read article: AIM 2024: The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton ↗October 30, 2024
Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs Apartment companies seek creative ways to drive revenue. In this tough rent growth environment, ...
Read article: AIM 2024: Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs ↗October 30, 2024
Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing
Read article: AIM 2024: Building a Differentiated Brand to Captivate Owners: Strategies for B2B Marketing ↗October 30, 2024
The Game Show Showdown: Challenging Multifamily Marketing Assumptions Don’t always believe what you hear about apartment resident preferences. Today’s multifamily industry is ...
Read article: AIM 2024: The Game Show Showdown: Challenging Multifamily Marketing Assumptions ↗
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