Survive or Thrive: Tenant Expectations in the Era of Instant Gratification

In their engaging session, Dana Dunford and Richard Matricaria challenged...

Beyond the Theory: Building Real Campaigns with Generative AI

Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful...

White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

The future of multifamily is being rewritten—not in boardrooms, but in the...

Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process

At AIM 2025, a powerhouse panel of industry...

Opening Keynote: Lead Like You, Not Like Them 

Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead...

Unpacking the Search Evolution: Ready, Set, GEO!

As search behavior shifts from keywords to conversations, apartment marketers are entering a new...

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys 

In a high-energy session sponsored by RealPage,...

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most...