Many jump on the first viable solution to a perceived problem and often it is incorrect and costly compared to the alternative.

Apartment operators...

Ads cost roughly $1 for five views on Hulu and $1 for about 20 views on other streaming channels.

Coming to a streaming media commercial break near...

“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.”

The media consumption habits of the next generation of renters...

“Search experience optimization” is the new way to look at SEO.

Given recent rapid advances in artificial intelligence, the future of apartment...

Q3 Brought an End to Coasting on 2021 Multifamily Demand

The multifamily industry managed to ride the wave of an historic 2021 all the way through...

Connect

Connect Solves the Lead Source Attribution Mystery

Lead source attribution is something that continues to bedevil apartment marketers....

1. Where do you think the big opportunity is for multifamily owners and managers in driving new revenue, and in creating more exciting properties?

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Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture

Excuse CORT from over-emphasizing 37%. It’s a key figure...