The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting...

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers...

You Need Help from Operations! But You Need Good Data First…

Operations and marketing teams working together can help increase renter satisfaction.

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Harmonizing Your Tech Stack & Resident Experience

It’s key for all levels of onsite employees to be on board in the process from the start.

If you...

The Investment Case for Branding and Customer Experience: Hotelier Lessons from Hampton by Hilton

Branding starts by providing your customers with...

Having It All by Keeping It Simple: Case Studies of Simplified Amenity Programs

Apartment companies seek creative ways to drive revenue.

In this...

The Game Show Showdown: Challenging Multifamily Marketing Assumptions

Don’t always believe what you hear about apartment resident preferences.

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Leveraging Anonymized Mobile Location Data for Market Research & Advertising

There is data about where your prospects live, work, and play so they...