AIMConf Blog | Colleen Kittell Lucas

Colleen Kittell Lucas

Colleen Kittell Lucas

AIM 2022 Session Recap: “Popsicles Cause Sunburn” – Fun Stories That Make Us Data Smart

Data cannot be trusted when it is not collected and analyzed properly.

Munish Gandhi, CEO at Hyly.AI; Terry Moody, Director, Marketing Technology at...

Renter Preferences Social Media

AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now

The modern renter has evolved - especially in the last year.

The pandemic has shifted preferences and changed how we work, travel, communicate, shop,...

Marketing Technology Martech

AIM 2022 Session Recap: New Technology: This Is Cool! Or Will It Make Me Look Like a Fool?

With apartment demand from consumers and investors continuing in full force in 2022...

There’s plenty of opportunities for new companies and...

Marketing Leasing

AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages

Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months.

...

Flexible Rentals Trends short-term rentals

AIM 2022 Session Recap: A Brave New World: Navigating COVID-Times Travel

Travel sentiment and trends indicate a sea change in consumers’ approach to COVID-times travel as a whole.

Although the continual emergence of the...

Automation Leasing Autonomous Leasing

AIM 2022 Session Recap: Meet The Leasing Office of The Future

Multifamily operators have been embracing automation for years...

And trends including the Great Resignation, remote work, unprecedented amounts of...

AIM 2022 Session Recap: 5 Startup Companies You Should Know About

Five startup companies were invited to take the stage to share their companies’ stories.

Kari Warren, Chief Operating Officer - Management at Kairoi...

Marketing Recruiting

AIM 2022 Session Recap: The Marriage of Recruiting & Marketing

Takeaways to Maximize Employer Branding

In today’s job market, candidates have choices. They are empowered to know what they want from an employer...

Market Research

AIM 2022 Session Recap: How To Ride The Wave

The apartment industry continues along one of its most successful economic runs in years...

With occupancy high and rent increases being seen in...