Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
November 22, 2021
We love claiming to be pet-friendly. We love it because we know the marketing power of promoting pet-friendliness in today’s pet obsessed marketplace. But are we as pet-friendly ...
Read article: AIM 2021 Session Recap: Pets: Love, Marketing, and Lifetime Value ↗November 16, 2021
Calculations and Considerations for PropTech Investments There is currently no shortage of investment opportunities in the property technology space. But determining which ...
Read article: AIM 2021 Session Recap: Entrepreneurship and Personal Finance ↗November 16, 2021
From Seven Great Brands. If it’s not broken, don’t fix it. Learn from it.
Read article: AIM 2021 Session Recap: Seven Executive Marketing Lessons ↗November 15, 2021
Tapping Technology for More Effective Operations As an industry, multifamily is always looking for ways to be more effective, whether it’s improving lease conversions, operational ...
Read article: AIM 2021 Session Recap: Ad Board Talk: Investing Time, Energy, and Money in PropTech ↗September 15, 2021
HUNTINGTON BEACH, CA, UNITED STATES, September 15, 2021 /EINPresswire.com/ -- This years Apartment Innovation and Marketing Conference (AIM, www.aimconf.com) Reimagine, presented ...
Read article: AIM Reimagine Sells Out Sponsorship Opportunities ↗August 26, 2021
At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to move - which can create heavy workloads for onsite teams. ...
Read article: AIM Reinvent - The right renters, at the right time ↗August 26, 2021
With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an influx of leads. Learn about Rentable’s approach to ...
Read article: AIM Reinvent - Managing the Renter Rush: A Guide to Converting Leads in Today’s Market ↗August 26, 2021
Rently provides self-guided tours and smart home technology to over 3500 operators. In this session, we will understand some of the underlying data behind the self-guided tour and ...
Read article: AIM Reinvent - Post Pandemic Self Guided Tours and Smart Home Adoption ↗August 26, 2021
As renters begin their search, become more serious about their selection criteria, and get closer to making a move, are you along for the ride? Learn more about how to ensure your ...
Read article: AIM Reinvent - A Partner in the Renter Journey: Staying Top of Mind ↗August 26, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Discover 5 critical data points you might be missing. Learn how Marketing IQ can help define and ...
Read article: AIM Reinvent - Is Your Property Website Helping You or Hurting You ↗August 20, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5 critical data points you might be missing. Learn how Marketing ...
Read article: AIM Reinvent - Innovations in Marketing Analytics ↗May 15, 2021
If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are difficult to find value and insight ...
Read article: AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success ↗May 15, 2021
Lessons Learned, Different Perspectives and Practical Tips to Get Started or Boost What You’re Doing Now Join us for a discussion with those on the front lines who have ...
Read article: AIM Reconnect: An Inside Look at Self-Guided Tours ↗May 15, 2021
Renter behaviors and preferences have fundamentally changed from the “before times” to now. And with it, so have the tools, technology and strategies multifamily marketers ...
Read article: AIM Reconnect - First mile marketing: Streamline your customers’ journey through a flexible tech ecosystem ↗May 15, 2021
What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and finally what’s your wish-list ...
Read article: AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond ↗May 15, 2021
Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer journey, activate experiences with data, and track ROI in a ...
Read article: AIM Reconnect - Marketing Attribution: Valuing The Customer Journey ↗May 15, 2021
Presenter: Michael Troy, Senior Sales Executive at Rently
Read article: AIM Reconnect - Multifamily Self Guided Tours: The Benefits of SGT For Every Community ↗May 15, 2021
Virtual tours for rental properties became a must-have in 2020, but research from the latest Zillow Consumer Housing Trends Report shows that renters will prefer a digital-first ...
Read article: AIM Reconnect - The Virtual Tour Is Here to Stay: Tech and Tools to Navigate the Future of Renting ↗May 15, 2021
The COVID-19 pandemic has triggered one of the largest migration waves in recent memory, as stay-at-home orders prompted every American to reevaluate their living situation. Some ...
Read article: AIM Reconnect: Are we on the verge of the BIGGEST leasing season yet? ↗May 15, 2021
Today's world is complex, prospects are complex. So why do we think they are only going to a single source for information about a community? Single source attribution is dead. ...
Read article: AIM Reconnect: Cracking the Multi-source Attribution Code ↗
