Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
May 16, 2022
Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months. On how to overcome this, ...
Read article: AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages ↗May 16, 2022
Travel sentiment and trends indicate a sea change in consumers’ approach to COVID-times travel as a whole. Although the continual emergence of the new variants reminds us that we ...
Read article: AIM 2022 Session Recap: A Brave New World: Navigating COVID-Times Travel ↗May 16, 2022
Multifamily operators have been embracing automation for years... And trends including the Great Resignation, remote work, unprecedented amounts of venture capital, and cheap ...
Read article: AIM 2022 Session Recap: Meet The Leasing Office of The Future ↗May 16, 2022
Five startup companies were invited to take the stage to share their companies’ stories. Kari Warren, Chief Operating Officer - Management at Kairoi Residential; and Mark ...
Read article: AIM 2022 Session Recap: 5 Startup Companies You Should Know About ↗May 16, 2022
Takeaways to Maximize Employer Branding In today’s job market, candidates have choices. They are empowered to know what they want from an employer and not settle for less.
Read article: AIM 2022 Session Recap: The Marriage of Recruiting & Marketing ↗May 16, 2022
The apartment industry continues along one of its most successful economic runs in years... With occupancy high and rent increases being seen in nearly every market – some by more ...
Read article: AIM 2022 Session Recap: How To Ride The Wave ↗May 14, 2022
Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market research. Apartment communities can benefit when they shift in ...
Read article: AIM 2022 Session Recap: Empowering The Next Generation of Marketers ↗May 14, 2022
The recently completed Collective took seven years to build and includes 1,200 total apartment homes. WC Smith took a mostly mundane neighborhood in the Nation’s Capital and ...
Read article: AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC ↗May 13, 2022
Tricap Residential Improving Its Performance with a Centralized Leasing Model. An entrepreneurial spirit has propelled Tricap Residential into recently adopting a centralized ...
Read article: AIM 2022 Session Recap: Blueprinting A Centralized Leasing Model That Dominates ↗May 13, 2022
Industry panel points to preferences, although decisions don’t always align with the customer. Quantitative data and insights shed light on how renters plan to live in a ...
Read article: AIM 2022 Session Recap: Renter Demand vs. Executive Investment ↗May 13, 2022
The cookies aren't necessarily getting stale, they are simply disappearing. Marketers who rely on them for either third-party data or even first-party data need to be aware of ...
Read article: AIM 2022 Session Recap: What Happens When The Cookie Crumbles... ↗May 13, 2022
The marketing department is playing a more leading role... In the corporate office as marketing executives are gaining that proverbial “seat at the table” more and more.
Read article: AIM 2022 Session Recap: Managing Your Investments in Marketing: Service Providers, Talent, & PropTech ↗May 11, 2022
What is the metaverse? Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent Development at Security Properties; explored the Metaverse ...
Read article: AIM 2022 Session Recap: Metaverse Marketing Mania — Driving Leasing with Crypto, NFT's, Streaming, and More ↗May 11, 2022
TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.
Read article: AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days ↗May 11, 2022
Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.
Read article: AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind ↗May 11, 2022
From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe... Nick Tran, recently Global Director of Marketing at TikTok, had plenty of ...
Read article: AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections ↗May 10, 2022
The resident journey today is a busy and complex one. Apartment operators are learning more every day about how AI and data science can make their jobs easier while also ...
Read article: AIM 2022 Session Recap: Leverage AI & Data Science to Expose Renter Journey Patterns & Drive Qualified Leads ↗May 10, 2022
Renters now have more tools at their disposal than ever before... In a session sponsored by RentPath, as renters now have more tools at their disposal than ever before to ...
Read article: AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing ↗May 10, 2022
Personally Guidable Virtual Apartment Tours the Next Upgrade for Leasing Coming out of the pandemic, marketers have more and better tech tools to build their virtual tours either ...
Read article: AIM 2022 Session Recap: Tour Talk - Enlightening The Customer With Virtual Experiences ↗December 15, 2021
White men barely make up 30% of the U.S. population, but they hold more than 80% of executive leadership positions in real estate. During the 2021 AIM session, Leadership ...
Read article: AIM 2021 Session Recap: Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio ↗
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